A data profile of the people who buy, follow and care about Electronic data interchange in France — modelled from more than twelve digital signal sources. Electronic data interchange has an estimated audience of 2,515,104 people in France.
Electronic data interchange has an estimated audience of 2,515,104 people in France. 56.4% are female, 43.6% are male, average age 47.4. Top brand affinities: WhatsApp, Kitchen, Indeed.com, Promod, Center Parcs.
Top brand affinities include WhatsApp, Kitchen, Indeed.com, with strongest over-indexing on WhatsApp (1.6× the country average).
Demographically, the Electronic data interchange audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
The typical Electronic data interchange fan in France is more female, around 47.4 years old, with strong Social Media Usage tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Electronic data interchange profile in France.
56.4% are female, 43.6% are male, average age 47.4.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 47.4 |
| Estimated audience size | 2,515,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 31% | |
| 50+ | 39% |
of the worldwide Electronic data interchange audience comes from France.
| Country | Share |
|---|---|
| Germany | 15.1% |
| United States | 14.8% |
| France | 12.3% |
The strongest cross-interests of the Electronic data interchange audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hot tub | Home & Garden | 2.00× | ||
| 02 | Promod | Fashion & Accessoires | 1.95× | ||
| 03 | Center Parcs | Travel & Leisure | 1.92× | ||
| 04 | High-heeled footwear | Fashion & Accessoires | 1.85× | ||
| 05 | Emmanuel Macron | Politics & Society | 1.78× | ||
| 06 | Kitchen | Home & Garden | 1.73× | ||
| 07 | BFM TV | Movies & TV | 1.67× | ||
| 08 | Moulinex | Home & Garden | 1.67× | ||
| 09 | Dress shirt | Fashion & Accessoires | 1.66× | ||
| 10 | Facial care | Beauty & Wellness | 1.66× | ||
| 11 | Costume jewelry | Fashion & Accessoires | 1.63× | ||
| 12 | Internet & Social Media | 1.60× | |||
| 13 | Iberia (airline) | Travel & Leisure | 1.60× | ||
| 14 | Metropolitan Opera | Arts & Culture | 1.59× | ||
| 15 | Pâtisserie | Food & Beverages | 1.58× | ||
| 16 | Brasserie | Food & Beverages | 1.58× | ||
| 17 | Metabolism | Health | 1.58× | ||
| 18 | Waste management | Home & Garden | 1.58× | ||
| 19 | Indeed.com | Business & Career | 1.57× | ||
| 20 | Mr. Bricolage | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.60× | |
| Price Sensitivity | PREMIUM | 1.29× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Pet Ownership | JOY | 1.00× | |
| Family Orientation | CONSERVATISM | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electronic data interchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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