Rascasse Audience Intelligence

Electronic data interchange Audience in United States

A data profile of the people who buy, follow and care about Electronic data interchange in United States — modelled from more than twelve digital signal sources. Electronic data interchange has an estimated audience of 3,034,312 people in United States.

#5078among Topic in United States#405in Technology & Electronics

The average Electronic data interchange fan in United States is 42.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Job interview, True Detective, with strongest over-indexing on 24 (TV series) (20× the country average).

Demographically, the Electronic data interchange audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronic data interchange fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for 24 (TV series).

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic data interchange profile in United States.

Audience size
3M
in United States
Gender
61.8%♀
38.2% male
Age
42.8
average years
Country rank
#10201
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic data interchange fans

61.8% are female, 38.2% are male, average age 42.8.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Electronic data interchange audience in United States
MetricValue
Female61.8%
Male38.2%
Average age42.8
Estimated audience size3,034,312
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Electronic data interchange audience in United States
Age bracketShare%
16-1916%
20-2912%
30-3917%
40-4925%
50+29%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Electronic data interchange audience comes from United States.

Worldwide audience distribution share by country for Electronic data interchange
CountryShare
Germany15.1%
United States14.8%
France12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic data interchange audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronic data interchange fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~70K1.69×
02Wisconsin~70K1.50×
03California~500K1.36×
04Illinois~100K1.34×
05Missouri~60K1.30×
06New Jersey~100K1.26×
07Washington, District of Columbia~10K1.21×
08Massachusetts~70K1.20×
09New York~200K1.17×
10Colorado~60K1.17×
11Virginia~80K1.14×
12Tennessee~70K1.14×
13Connecticut~30K1.14×
14Washington~70K1.12×
15Pennsylvania~100K1.11×
16Utah~30K1.11×
17Georgia~100K1.09×
18Oregon~40K1.09×
19Texas~300K1.08×
20Michigan~80K1.07×
21Arkansas~30K1.07×
22Ohio~100K1.05×
23New Hampshire~10K1.02×
24Kansas~20K1.00×
25Florida~200K0.99×
26North Carolina~90K0.98×
27Iowa~20K0.98×
28Nebraska~10K0.96×
29Kentucky~40K0.95×
30Indiana~50K0.94×
31South Carolina~40K0.94×
32Vermont~5K0.94×
33Maryland~50K0.93×
34Idaho~10K0.93×
35Rhode Island~9K0.93×
36Arizona~60K0.92×
37North Dakota~6K0.91×
38Maine~10K0.87×
39Hawaii~10K0.86×
40Montana~7K0.86×
41South Dakota~6K0.85×
42Alaska~5K0.84×
43Mississippi~20K0.83×
44Delaware~7K0.83×
45Oklahoma~30K0.82×
46Louisiana~30K0.80×
47Nevada~20K0.79×
48New Mexico~10K0.78×
49Alabama~30K0.77×
50West Virginia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Electronic data interchange, United States
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic data interchange audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic data interchange audience
#·InterestCategoryAffinity×
0124 (TV series)Movies & TV20.00×
02House of Cards (U.S. TV series)Movies & TV12.66×
03Student exchange programBusiness & Career12.26×
04The Strangers (2008 film)Movies & TV11.58×
05Hannibal (TV series)Movies & TV10.74×
06Homeland (TV series)Movies & TV7.92×
07Desperate HousewivesMovies & TV7.72×
08Ice CubeMusic & Radio7.04×
09Job interviewBusiness & Career6.55×
10True DetectiveMovies & TV4.92×
11Sustainable energyHome & Garden3.84×
12Robert RedfordMovies & TV3.74×
13The Big Bang TheoryMovies & TV3.74×
14FedExBusiness & Career3.30×
15GeneticsKids & Family3.04×
16SubwayFood & Beverages2.23×
17Mortgage loansBusiness & Career2.15×
18McDonald'sFood & Beverages1.97×
19RedditInternet & Social Media1.93×
20PinterestInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic data interchange audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic data interchange audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Career OrientationPOWER2.14×
TravellingTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic data interchange audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
MindfulnessBALANCE0.90×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic data interchange have in United States?

Electronic data interchange has an estimated audience of 3,034,312 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronic data interchange fans?

61.8% of Electronic data interchange fans are female, 38.2% are male, with an average age of 42.8 years.

03

Which brands do Electronic data interchange fans like most?

Electronic data interchange fans show strongest brand affinity for 24 (TV series) (20×), Job interview (6.55×), and True Detective (4.92×) over the country average.

04

Where do Electronic data interchange fans live in United States?

Electronic data interchange fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Electronic data interchange fans also like?

Beyond Electronic data interchange itself, the audience over-indexes on Job interview (6.55×), True Detective (4.92×), Genetics (3.04×), and Student exchange program (12.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Electronic data interchange audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic data interchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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