Electronic data interchange Audience in United States

Electronic data interchange logo

Electronic data interchange has an estimated audience of 3,034,312 people in United States. 61.8% are female, 38.2% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, Fairy godmother, Urban Outfitters.

The average Electronic data interchange fan in United States is 42.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Electronic data interchange audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Electronic data interchange fans

Demographic split for Electronic data interchange audience in United States
MetricValue
Female61.8%
Male38.2%
Average age42.8
Estimated audience size3,034,312

Audience persona

The typical Electronic data interchange fan in United States is more female, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Electronic data interchange in United States
RegionReachAffinity
California466,2701.4×
Texas288,4741.11×
New York206,0411.22×
Florida204,5751×
Illinois145,5081.44×
Pennsylvania115,2841.13×
Georgia106,6021.14×
New Jersey103,7751.34×
Ohio100,2911.07×
North Carolina93,0231.02×
Michigan83,8711.06×
Virginia81,5911.1×
Massachusetts73,2461.23×
Washington72,0131.18×
Tennessee71,9571.18×
Minnesota70,2921.62×
Wisconsin67,6151.48×
Colorado62,5481.31×
Missouri61,6121.26×
Arizona56,1810.91×
Indiana54,0680.98×
Maryland50,0410.96×
South Carolina42,9480.94×
Oregon40,1311.15×
Kentucky35,6590.94×
Connecticut34,4411.13×
Utah31,9821.18×
Alabama31,7930.75×
Louisiana30,2870.77×
Oklahoma26,6450.79×
Arkansas26,5851.06×
Kansas24,1131.01×
Iowa24,0440.96×
Nevada22,8480.78×
Mississippi17,5090.7×
Nebraska14,0660.92×
Idaho13,9150.91×
New Hampshire12,7041.06×
Washington, District of Columbia11,9431.31×
Hawaii10,2780.79×
Rhode Island8,8520.92×
New Mexico8,7890.58×
Maine8,4290.78×
West Virginia8,2350.58×
Montana6,4020.76×
Delaware5,7430.69×
North Dakota4,8340.78×
South Dakota4,6640.66×
Vermont4,1820.79×
Alaska3,8470.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronic data interchange audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵14.18×Movies & TV
Governor of Michigan16.21×Politics & Society
Fairy godmother12.06×Literature
Urban Outfitters2.89×Shopping
Cherish (group)16.12×Music & Radio
Goop7.35×Internet & Social Media
Wok8.14×Food & Beverages
Vocal harmony5.52×Music & Radio
Jingoism2.61×Politics & Society
Hipster11.18×Politics & Society
headspace10.63×Health
Google Home7.13×Technology & Electronics
Grinch4.27×Movies & TV
El Paso County, Colorado13.46×Travel & Leisure
Hibachi8.22×Food & Beverages
Grace Slick9.03×Music & Radio
National Paralympic Committee23.3×Sports
Stucco5.97×Home & Garden
TV Fanatic8.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronic data interchange audience
TraitClusterScore
PatriotismCONSERVATISM2.04
Career OrientationPOWER1.83
TravellingTHRILL1.62
IndulgenceJOY1.29
SustainabilityBALANCE1.23
Luxury OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Electronic data interchange
CountryShare
Germany15.2%
United States14.9%
France12.4%

See Electronic data interchange audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Electronic data interchange have in United States?

Electronic data interchange has an estimated audience of 3,034,312 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronic data interchange fans?

61.8% of Electronic data interchange fans are female, 38.2% are male, with an average age of 42.8 years.

Which brands do Electronic data interchange fans like most?

Electronic data interchange fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (14.18×), and Governor of Michigan (16.21×) over the country average.

Where do Electronic data interchange fans live in United States?

Electronic data interchange fans in United States are most concentrated in California (reach 466,270), Texas (reach 288,474), and New York (reach 206,041). These three regions account for the largest share of the active audience.

What other brands do Electronic data interchange fans also like?

Beyond Electronic data interchange itself, the audience over-indexes on Lulu 黃路梓茵 (14.18×), Governor of Michigan (16.21×), Fairy godmother (12.06×), and Urban Outfitters (2.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronic data interchange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.