Rascasse Audience Intelligence

Student exchange program Audience in United States

A data profile of the people who buy, follow and care about Student exchange program in United States — modelled from more than twelve digital signal sources. Student exchange program has an estimated audience of 2,553,252 people in United States.

#5571among Topic in United States#934in Business & Career

The average Student exchange program fan in United States is 34.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Study in Europe, Vestibular, Test of English as a Foreign Language, with strongest over-indexing on Study in Europe (147.07× the country average).

Demographically, the Student exchange program audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Student exchange program fan in United States is more female, around 34.9 years old, with strong Travelling tendencies and a notable affinity for Study in Europe.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Student exchange program profile in United States.

Audience size
2.6M
in United States
Gender
57.8%♀
42.2% male
Age
34.9
average years
Country rank
#11730
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Student exchange program fans

57.8% are female, 42.2% are male, average age 34.9.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Student exchange program audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.9
Estimated audience size2,553,252
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Student exchange program audience in United States
Age bracketShare%
16-1931%
20-2922%
30-3918%
40-4916%
50+13%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Student exchange program audience comes from United States.

Worldwide audience distribution share by country for Student exchange program
CountryShare
Brazil8.6%
Japan8.0%
China7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Student exchange program audience in United States is strongest.

Fig. 05

Top regions by affinity

Student exchange program fans by region: top regions in United States
#RegionReachAffinity×
01Washington~60K1.26×
02Oregon~40K1.23×
03Alaska~7K1.23×
04Idaho~20K1.19×
05Texas~200K1.11×
06Montana~8K1.09×
07Michigan~70K1.07×
08Utah~20K1.07×
09Minnesota~40K1.06×
10Arkansas~20K1.05×
11Hawaii~10K1.05×
12Colorado~40K1.03×
13Vermont~5K1.03×
14South Dakota~6K1.02×
15North Dakota~5K1.02×
16Kentucky~30K1.01×
17North Carolina~80K1.00×
18Maine~9K1.00×
19Maryland~40K0.99×
20Nebraska~10K0.99×
21Georgia~80K0.98×
22Oklahoma~30K0.98×
23Kansas~20K0.98×
24New Hampshire~10K0.98×
25California~300K0.97×
26Indiana~50K0.97×
27Louisiana~30K0.97×
28Nevada~20K0.97×
29New Mexico~10K0.97×
30Virginia~60K0.96×
31Arizona~50K0.96×
32Alabama~30K0.96×
33Delaware~7K0.96×
34Florida~200K0.95×
35West Virginia~10K0.95×
36Rhode Island~8K0.95×
37Washington, District of Columbia~7K0.95×
38Connecticut~20K0.94×
39Iowa~20K0.94×
40Wisconsin~40K0.93×
41Mississippi~20K0.93×
42Missouri~40K0.92×
43Tennessee~50K0.90×
44South Carolina~30K0.89×
45Illinois~70K0.87×
46Massachusetts~40K0.87×
47Pennsylvania~70K0.86×
48Ohio~70K0.86×
49New Jersey~60K0.86×
50New York~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Student exchange program, United States
0.85×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Student exchange program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Student exchange program audience
#·InterestCategoryAffinity×
01Study in the UKBusiness & Career162.50×
02Study in EuropeBusiness & Career147.07×
03Study in New ZealandBusiness & Career120.86×
04Pearson Language TestsBusiness & Career117.09×
05International ScholarshipsBusiness & Career110.64×
06CIEEBusiness & Career108.18×
07Study in GermanyBusiness & Career107.59×
08Postgraduate researchBusiness & Career98.28×
09Study abroad organizationBusiness & Career97.96×
10Yonsei UniversityBusiness & Career90.22×
11Bachelor of PharmacyBusiness & Career84.18×
12VestibularHealth72.53×
13Bachelor of Information TechnologyBusiness & Career70.35×
14Study In AustraliaBusiness & Career68.42×
15Exame Nacional do Ensino MédioBusiness & Career66.70×
16Test of English as a Foreign LanguageBusiness & Career56.50×
17Curso de InglesTopic52.31×
18Universities in the United KingdomBusiness & Career39.10×
19Business educationBusiness & Career26.21×
20International English Language Testing SystemBusiness & Career24.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Student exchange program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Student exchange program audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.06×
Career OrientationPOWER1.69×
Urban LifestyleOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Student exchange program audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Pet OwnershipJOY0.95×
DIY MentalityTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Student exchange program have in United States?

Student exchange program has an estimated audience of 2,553,252 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Student exchange program fans?

57.8% of Student exchange program fans are female, 42.2% are male, with an average age of 34.9 years.

03

Which brands do Student exchange program fans like most?

Student exchange program fans show strongest brand affinity for Study in Europe (147.07×), Vestibular (72.53×), and Test of English as a Foreign Language (56.5×) over the country average.

04

Where do Student exchange program fans live in United States?

Student exchange program fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Student exchange program fans also like?

Beyond Student exchange program itself, the audience over-indexes on Vestibular (72.53×), Test of English as a Foreign Language (56.5×), Exame Nacional do Ensino Médio (66.7×), and Study abroad organization (97.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Student exchange program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Student exchange program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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