Student exchange program Audience in United States

Student exchange program logo

Student exchange program has an estimated audience of 2,553,252 people in United States. 57.8% are female, 42.2% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Study in Europe, Vestibular, Test of English as a Foreign Language, Exame Nacional do Ensino Médio, Study abroad organization.

The average Student exchange program fan in United States is 34.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Study in Europe, Vestibular, Test of English as a Foreign Language, with strongest over-indexing on Study in Europe (147.07× the country average). Demographically, the Student exchange program audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Student exchange program fans

Demographic split for Student exchange program audience in United States
MetricValue
Female57.8%
Male42.2%
Average age34.9
Estimated audience size2,553,252

Audience persona

The typical Student exchange program fan in United States is more female, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Study in Europe.

Top regions in United States

Top regions ranked by reach for Student exchange program in United States
RegionReachAffinity
California292,6731.04×
Texas252,4211.15×
Florida179,9961.04×
New York125,4690.88×
Georgia77,5680.99×
Michigan75,6311.13×
Illinois74,8860.88×
North Carolina73,4040.96×
Washington72,2901.41×
Pennsylvania68,0460.79×
Ohio67,3730.86×
Virginia66,2131.06×
New Jersey54,4790.84×
Arizona52,3991.01×
Massachusetts46,0230.91×
Colorado44,8011.11×
Maryland43,3420.99×
Indiana42,3090.91×
Tennessee41,6030.81×
Oregon40,5791.39×
Minnesota40,1591.1×
Missouri36,9770.9×
Wisconsin34,0660.89×
Kentucky32,9691.03×
Alabama32,4720.91×
South Carolina31,2440.81×
Louisiana30,6750.93×
Utah27,1831.19×
Oklahoma25,2720.89×
Connecticut22,9450.9×
Nevada22,3390.9×
Arkansas21,6351.03×
Kansas18,5700.92×
Idaho18,5651.45×
Iowa16,1600.77×
Mississippi14,2060.68×
Hawaii13,7941.26×
Nebraska13,0671.02×
West Virginia9,4940.8×
New Mexico9,4130.74×
Alaska8,9171.63×
Montana8,7451.23×
New Hampshire8,7430.87×
Maine8,4370.92×
Washington, District of Columbia7,1830.94×
Rhode Island6,6650.82×
South Dakota5,7540.97×
North Dakota5,6031.07×
Wyoming5,4211.43×
Vermont5,2441.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Student exchange program audience
BrandAffinityCategory
Study in Europe147.07×Business & Career
Vestibular72.53×Health
Test of English as a Foreign Language56.5×Business & Career
Exame Nacional do Ensino Médio66.7×Business & Career
Study abroad organization97.96×Business & Career
Study in the UK162.5×Business & Career
Pearson Language Tests117.09×Business & Career
Erasmus+123.02×Business & Career
Study in Germany107.59×Business & Career
Study In Australia68.42×Business & Career
Bachelor of Information Technology70.35×Business & Career
Business education26.21×Business & Career
International Scholarships110.64×Business & Career
International English Language Testing System24.32×Business & Career
Curso de Ingles52.31×
Bachelor of Pharmacy84.18×Business & Career
Study in New Zealand120.86×Business & Career
Postgraduate research98.28×Business & Career
CIEE108.18×Business & Career
Yonsei University90.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Student exchange program audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
SustainabilityBALANCE1.88
TravellingTHRILL1.52
Pet OwnershipJOY1.51
Risk AppetiteTHRILL1.48
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Student exchange program
CountryShare
Brazil8.6%
Japan8.0%
China7.5%

See Student exchange program audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Student exchange program have in United States?

Student exchange program has an estimated audience of 2,553,252 people in United States, concentrated in California and Texas.

What is the gender split and age of Student exchange program fans?

57.8% of Student exchange program fans are female, 42.2% are male, with an average age of 34.9 years.

Which brands do Student exchange program fans like most?

Student exchange program fans show strongest brand affinity for Study in Europe (147.07×), Vestibular (72.53×), and Test of English as a Foreign Language (56.5×) over the country average.

Where do Student exchange program fans live in United States?

Student exchange program fans in United States are most concentrated in California (reach 292,673), Texas (reach 252,421), and Florida (reach 179,996). These three regions account for the largest share of the active audience.

What other brands do Student exchange program fans also like?

Beyond Student exchange program itself, the audience over-indexes on Vestibular (72.53×), Test of English as a Foreign Language (56.5×), Exame Nacional do Ensino Médio (66.7×), and Study abroad organization (97.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Student exchange program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.