Rascasse Audience Intelligence

Study In Australia Audience in United States

A data profile of the people who buy, follow and care about Study In Australia in United States — modelled from more than twelve digital signal sources. Study In Australia has an estimated audience of 729,958 people in United States.

#9886among Topic in United States#1835in Business & Career

The average Study In Australia fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Student exchange program, Google Drive, Philz Coffee, with strongest over-indexing on Student exchange program (68.42× the country average).

Demographically, the Study In Australia audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Study In Australia fan in United States is balanced, around 32.1 years old, with strong Community Orientation tendencies and a notable affinity for Student exchange program.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Study In Australia profile in United States.

Audience size
730K
in United States
Gender
49.8%♀
50.2% male
Age
32.1
average years
Country rank
#29138
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Study In Australia fans

49.8% are female, 50.2% are male, average age 32.1.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Study In Australia audience in United States
MetricValue
Female49.8%
Male50.2%
Average age32.1
Estimated audience size729,958
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Study In Australia audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3916%
40-4913%
50+9%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Study In Australia audience comes from United States.

Worldwide audience distribution share by country for Study In Australia
CountryShare
India33.8%
United States13.1%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Study In Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

Study In Australia fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~2K1.70×
02Alaska~3K1.65×
03Washington, District of Columbia~3K1.36×
04Montana~3K1.30×
05West Virginia~4K1.22×
06Maine~3K1.22×
07Rhode Island~3K1.22×
08Hawaii~4K1.20×
09South Dakota~2K1.20×
10New Hampshire~3K1.14×
11North Dakota~2K1.13×
12Idaho~4K1.12×
13Delaware~2K1.11×
14New Mexico~4K1.10×
15Arkansas~6K1.06×
16Nebraska~4K1.06×
17Mississippi~6K1.05×
18Kansas~6K1.01×
19Iowa~6K0.99×
20Oregon~8K0.97×
21Alabama~10K0.96×
22Oklahoma~8K0.95×
23Utah~6K0.95×
24Louisiana~9K0.92×
25Kentucky~8K0.92×
26Connecticut~7K0.92×
27Nevada~7K0.92×
28South Carolina~10K0.89×
29Missouri~10K0.87×
30Wisconsin~10K0.87×
31Indiana~10K0.86×
32Minnesota~9K0.86×
33Tennessee~10K0.85×
34Maryland~10K0.84×
35Colorado~10K0.84×
36Virginia~10K0.83×
37Arizona~10K0.83×
38Massachusetts~10K0.83×
39Ohio~20K0.82×
40Michigan~20K0.81×
41Washington~10K0.81×
42North Carolina~20K0.80×
43Georgia~20K0.79×
44New Jersey~10K0.79×
45Pennsylvania~20K0.77×
46Illinois~20K0.75×
47New York~30K0.69×
48Florida~30K0.68×
49Texas~40K0.62×
50California~50K0.60×
Fig. 06

Affinity by region

Affinity by region — Study In Australia, United States
0.60×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Study In Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Study In Australia audience
#·InterestCategoryAffinity×
01Student exchange programBusiness & Career68.42×
02Philz CoffeeFood & Beverages26.34×
03International educationBusiness & Career18.05×
04Etihad AirwaysTravel & Leisure16.84×
05GrammarlyBusiness & Career16.22×
06Harvard UniversityBusiness & Career10.69×
07Google DriveTechnology & Electronics9.87×
08FlipkartShopping9.24×
09Language schoolKids & Family8.71×
10Master's degreeBusiness & Career6.08×
11Academic degreeBusiness & Career6.02×
12ScholarshipKids & Family5.96×
13CanadaTravel & Leisure5.26×
14Jimmy John'sFood & Beverages4.71×
15Brittany SnowMovies & TV4.61×
16Diaper bagKids & Family4.18×
17Bachelor's degreeBusiness & Career3.37×
18Indeed.comBusiness & Career2.57×
19Sam's ClubShopping1.96×
20Macy'sShopping1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Study In Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Study In Australia audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.74×
TraditionCONSERVATISM1.64×
Career OrientationPOWER1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Study In Australia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Study In Australia have in United States?

Study In Australia has an estimated audience of 729,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Study In Australia fans?

49.8% of Study In Australia fans are female, 50.2% are male, with an average age of 32.1 years.

03

Which brands do Study In Australia fans like most?

Study In Australia fans show strongest brand affinity for Student exchange program (68.42×), Google Drive (9.87×), and Philz Coffee (26.34×) over the country average.

04

Where do Study In Australia fans live in United States?

Study In Australia fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Study In Australia fans also like?

Beyond Study In Australia itself, the audience over-indexes on Google Drive (9.87×), Philz Coffee (26.34×), Canada (5.26×), and International education (18.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Study In Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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