Grammarly Audience in United States

Grammarly logo

Grammarly has an estimated audience of 3,491,086 people in United States. 54.8% are female, 45.2% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Busuu language, Henry Cavill, Riverdale, Harvey Mudd College, Lulu (company).

The average Grammarly fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Busuu language, Henry Cavill, Riverdale, with strongest over-indexing on Busuu language (130.03× the country average). Demographically, the Grammarly audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Grammarly fans

Demographic split for Grammarly audience in United States
MetricValue
Female54.8%
Male45.2%
Average age32.2
Estimated audience size3,491,086

Audience persona

The typical Grammarly fan in United States is balanced, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Busuu language.

Top regions in United States

Top regions ranked by reach for Grammarly in United States
RegionReachAffinity
California490,3981.28×
Texas380,9591.27×
Florida276,5011.17×
New York228,2661.17×
Georgia131,4831.22×
North Carolina126,5251.2×
Virginia114,5661.35×
Illinois113,5860.98×
Pennsylvania97,5220.83×
New Jersey94,6071.07×
Ohio85,4950.79×
Massachusetts82,5281.2×
Michigan77,9890.85×
Maryland77,8111.3×
Arizona74,7061.05×
Washington73,3221.05×
Tennessee68,9640.98×
South Carolina56,0141.07×
Indiana54,7120.86×
Colorado54,6310.99×
Alabama50,2491.03×
Missouri50,0070.89×
Minnesota45,6250.91×
Louisiana45,5981.01×
Wisconsin43,3030.82×
Connecticut39,0861.12×
Oklahoma38,9101×
Oregon37,9070.95×
Kentucky37,2680.85×
Utah34,1841.09×
Mississippi32,9741.15×
Nevada29,2910.87×
Iowa28,2920.98×
Arkansas27,9550.97×
Kansas25,7490.94×
Washington, District of Columbia18,9661.81×
Hawaii17,3111.15×
New Mexico16,0400.92×
Idaho15,3670.88×
Nebraska14,6780.84×
West Virginia12,1330.75×
Rhode Island11,2711.01×
New Hampshire10,8450.79×
Maine10,0830.81×
Delaware8,2920.86×
Montana7,4470.77×
Alaska7,1550.96×
South Dakota6,3860.79×
North Dakota5,6140.78×
Vermont5,3910.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grammarly audience
BrandAffinityCategory
Busuu language130.03×Politics & Society
Henry Cavill10.48×Movies & TV
Riverdale17.9×Movies & TV
Harvey Mudd College68.19×Business & Career
Lulu (company)9.71×Shopping
Otis College of Art and Design46.54×Business & Career
Cariño25.22×Music & Radio
Burgundy46.98×Travel & Leisure
KO KO MO23.18×Music & Radio
International university57.72×Business & Career
Elizabethtown College41.35×Business & Career
Riverside City College61.86×
Edinboro University of Pennsylvania30.73×Business & Career
Cougar11.64×Kids & Family
Maccabi Tel Aviv64.23×Sports
FM104209.02×Music & Radio
Study in the USA16.33×Business & Career
National Merit Scholarship Program35.52×Business & Career
Black wolf18.68×Pets & Animals
Ginny And Georgia5.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grammarly audience
TraitClusterScore
Career OrientationPOWER9
Community OrientationOPEN1.47
SpiritualityBALANCE1.33
TravellingTHRILL1.33
MindfulnessBALANCE1.32
Social Media UsageJOY1.24

Worldwide distribution

Worldwide audience distribution share by country for Grammarly
CountryShare
United States32.0%
China16.1%
Philippines4.8%

See Grammarly audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Grammarly have in United States?

Grammarly has an estimated audience of 3,491,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Grammarly fans?

54.8% of Grammarly fans are female, 45.2% are male, with an average age of 32.2 years.

Which brands do Grammarly fans like most?

Grammarly fans show strongest brand affinity for Busuu language (130.03×), Henry Cavill (10.48×), and Riverdale (17.9×) over the country average.

Where do Grammarly fans live in United States?

Grammarly fans in United States are most concentrated in California (reach 490,398), Texas (reach 380,959), and Florida (reach 276,501). These three regions account for the largest share of the active audience.

What other brands do Grammarly fans also like?

Beyond Grammarly itself, the audience over-indexes on Henry Cavill (10.48×), Riverdale (17.9×), Harvey Mudd College (68.19×), and Lulu (company) (9.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grammarly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.