Rascasse Audience Intelligence

Grammarly Audience in United States

A data profile of the people who buy, follow and care about Grammarly in United States — modelled from more than twelve digital signal sources. Grammarly has an estimated audience of 3,341,464 people in United States.

#259among Website / Newspaper / Magazine in United States#798in Business & Career

The average Grammarly fan in United States is 32.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Busuu language, Henry Cavill, Riverdale, with strongest over-indexing on Busuu language (130.03× the country average).

Demographically, the Grammarly audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grammarly fan in United States is balanced, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Busuu language.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grammarly profile in United States.

Audience size
3.3M
in United States
Gender
54.8%♀
45.2% male
Age
32.2
average years
Country rank
#9390
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Grammarly

54.8% are female, 45.2% are male, average age 32.2.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Grammarly audience in United States
MetricValue
Female54.8%
Male45.2%
Average age32.2
Estimated audience size3,341,464
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Grammarly audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3915%
40-4913%
50+11%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Grammarly audience comes from United States.

Worldwide audience distribution share by country for Grammarly
CountryShare
United States30.9%
China16.2%
Philippines4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grammarly audience in United States is strongest.

Fig. 05

Top regions by affinity

Grammarly fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.60×
02Alabama~60K1.29×
03Texas~400K1.26×
04Georgia~100K1.23×
05South Carolina~60K1.23×
06North Carolina~100K1.21×
07Virginia~100K1.21×
08Mississippi~30K1.19×
09Oklahoma~50K1.17×
10California~400K1.16×
11Maryland~70K1.16×
12Louisiana~50K1.10×
13Hawaii~20K1.09×
14Massachusetts~70K1.06×
15Utah~30K1.04×
16Connecticut~40K1.03×
17Arkansas~30K1.03×
18South Dakota~8K1.03×
19New Jersey~90K1.02×
20Florida~200K1.01×
21Kansas~30K1.01×
22New York~200K1.00×
23Missouri~60K1.00×
24Kentucky~40K1.00×
25Arizona~70K0.99×
26Iowa~30K0.99×
27Rhode Island~10K0.99×
28Colorado~50K0.97×
29Idaho~20K0.96×
30Alaska~7K0.96×
31Washington~70K0.94×
32Vermont~6K0.94×
33Tennessee~60K0.93×
34Indiana~60K0.93×
35Oregon~40K0.92×
36New Mexico~20K0.92×
37Delaware~9K0.91×
38Illinois~100K0.89×
39Wisconsin~50K0.89×
40Pennsylvania~100K0.88×
41Michigan~80K0.87×
42Nebraska~20K0.87×
43Maine~10K0.87×
44North Dakota~6K0.87×
45Minnesota~40K0.86×
46Nevada~30K0.84×
47New Hampshire~10K0.82×
48Ohio~90K0.81×
49Montana~8K0.80×
50West Virginia~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Grammarly, United States
0.76×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grammarly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grammarly audience
#·InterestCategoryAffinity×
01FM104Music & Radio209.02×
02Busuu languagePolitics & Society130.03×
03Harvey Mudd CollegeBusiness & Career68.19×
04Maccabi Tel AvivSports64.23×
05Riverside City CollegePOI61.86×
06International universityBusiness & Career57.72×
07BurgundyTravel & Leisure46.98×
08Otis College of Art and DesignBusiness & Career46.54×
09Elizabethtown CollegeBusiness & Career41.35×
10Edinboro University of PennsylvaniaBusiness & Career30.73×
11CariñoMusic & Radio25.22×
12Togo'sFood & Beverages24.32×
13KO KO MOMusic & Radio23.18×
14Black wolfPets & Animals18.68×
15RiverdaleMovies & TV17.90×
16Study in the USABusiness & Career16.33×
17CougarKids & Family11.64×
18Henry CavillMovies & TV10.48×
19Lulu (company)Shopping9.71×
20Chuck E. Cheese'sFood & Beverages4.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grammarly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grammarly audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.28×
Quality AwarenessPREMIUM1.21×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grammarly audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
CreativityOPEN0.94×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grammarly have in United States?

Grammarly has an estimated audience of 3,341,464 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grammarly fans?

54.8% of Grammarly fans are female, 45.2% are male, with an average age of 32.2 years.

03

Which brands do Grammarly fans like most?

Grammarly fans show strongest brand affinity for Busuu language (130.03×), Henry Cavill (10.48×), and Riverdale (17.9×) over the country average.

04

Where do Grammarly fans live in United States?

Grammarly fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Grammarly fans also like?

Beyond Grammarly itself, the audience over-indexes on Henry Cavill (10.48×), Riverdale (17.9×), Harvey Mudd College (68.19×), and Cariño (25.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Grammarly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grammarly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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