Rascasse Audience Intelligence

Lulu (company) Target Market in United States

A data profile of the people who buy, follow and care about Lulu (company) in United States — modelled from more than twelve digital signal sources. Lulu (company) has an estimated audience of 5,781,187 people in United States.

#606among Brand in United States#151in Shopping

The average Lulu (company) fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Halifax (United Kingdom bank), Lloyds Bank, Wattpad, with strongest over-indexing on Halifax (United Kingdom bank) (108.21× the country average).

Demographically, the Lulu (company) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lulu (company) fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Halifax (United Kingdom bank).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lulu (company) profile in United States.

Audience size
5.8M
in United States
Gender
70.7%♀
29.3% male
Age
37.8
average years
Country rank
#5878
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lulu (company)

70.7% are female, 29.3% are male, average age 37.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Lulu (company) audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size5,781,187
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Lulu (company) audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4919%
50+17%
Fig. 04

Worldwide distribution

55.0%

of the worldwide Lulu (company) audience comes from United States.

Worldwide audience distribution share by country for Lulu (company)
CountryShare
United States55.0%
Canada10.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lulu (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Lulu (company) customers by region in United States
#RegionReachAffinity×
01Alabama~100K1.45×
02Massachusetts~200K1.31×
03Connecticut~80K1.26×
04Louisiana~90K1.22×
05New Jersey~200K1.18×
06Nebraska~30K1.14×
07Rhode Island~20K1.13×
08Pennsylvania~200K1.12×
09Virginia~200K1.12×
10Iowa~50K1.12×
11New Hampshire~30K1.12×
12South Carolina~100K1.11×
13New York~400K1.10×
14North Dakota~10K1.10×
15Wisconsin~100K1.07×
16Minnesota~90K1.07×
17Mississippi~50K1.06×
18Missouri~100K1.04×
19Alaska~10K1.04×
20Kansas~50K1.03×
21South Dakota~10K1.03×
22Colorado~100K1.02×
23Illinois~200K1.01×
24Michigan~200K1.01×
25Washington, District of Columbia~20K1.01×
26Vermont~10K1.01×
27Maine~20K0.99×
28Montana~20K0.99×
29California~600K0.98×
30Tennessee~100K0.98×
31Hawaii~30K0.98×
32North Carolina~200K0.96×
33Georgia~200K0.95×
34Maryland~100K0.95×
35Oregon~60K0.95×
36Utah~50K0.95×
37Idaho~30K0.95×
38Delaware~20K0.95×
39Washington~100K0.93×
40Ohio~200K0.91×
41Kentucky~70K0.91×
42Florida~400K0.90×
43Texas~500K0.89×
44Indiana~90K0.87×
45Arkansas~40K0.87×
46West Virginia~20K0.84×
47Arizona~100K0.83×
48Oklahoma~50K0.81×
49Nevada~40K0.62×
50New Mexico~20K0.54×
Fig. 06

Affinity by region

Affinity by region — Lulu (company), United States
0.54×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lulu (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lulu (company) audience
#·InterestCategoryAffinity×
01Halifax (United Kingdom bank)Business & Career108.21×
02Lloyds BankBusiness & Career94.63×
03ZakynthosTravel & Leisure72.26×
04ReykjavíkTravel & Leisure42.66×
05WattpadInternet & Social Media18.71×
06San Diego PadresSports10.86×
07Atlético MadridSports10.18×
08Baking powderFood & Beverages9.74×
09Milwaukee BrewersSports7.76×
10Web serverTechnology & Electronics7.70×
11Pittsburgh PiratesSports6.04×
12La LigaSports5.48×
13Soap operaMovies & TV4.97×
14Detroit TigersSports4.73×
15Discount storesShopping4.52×
16Wells FargoBusiness & Career3.21×
17Las VegasTravel & Leisure3.18×
18Shopping mallsShopping3.17×
19Planet FitnessSports2.72×
20PinterestInternet & Social Media1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lulu (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lulu (company) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.01×
SpiritualityBALANCE1.97×
Convenience OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lulu (company) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
Early Adopter MentalityPOWER0.71×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lulu (company)'s target market in United States?

Lulu (company)'s target market in United States covers an estimated 5,781,187 people, concentrated in California and Texas.

02

What is the gender split and age of Lulu (company) customers?

70.7% of the Lulu (company) audience are female, 29.3% are male, with an average age of 37.8 years.

03

Which brands do Lulu (company) fans like most?

Lulu (company) fans show strongest brand affinity for Halifax (United Kingdom bank) (108.21×), Lloyds Bank (94.63×), and Wattpad (18.71×) over the country average.

04

Where do Lulu (company) fans live in United States?

Lulu (company) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lulu (company) fans also like?

Beyond Lulu (company) itself, the audience over-indexes on Lloyds Bank (94.63×), Wattpad (18.71×), Reykjavík (42.66×), and Zakynthos (72.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lulu (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lulu (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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