Lulu (company) Audience in United States

Lulu (company) has an estimated audience of 5,954,855 people in United States. 70.7% are female, 29.3% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Wattpad, Halifax (United Kingdom bank), Zakynthos, Grammarly, Lloyds Bank.

The average Lulu (company) fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wattpad, Halifax (United Kingdom bank), Zakynthos, with strongest over-indexing on Wattpad (67.54× the country average). Demographically, the Lulu (company) audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Lulu (company) fans

Demographic split for Lulu (company) audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size5,954,855

Audience persona

The typical Lulu (company) fan in United States is more female, around 37.8 years old, with strong Spirituality tendencies and a notable affinity for Wattpad.

Top regions in United States

Top regions ranked by reach for Lulu (company) in United States
RegionReachAffinity
California651,6641×
Texas470,5580.92×
New York393,7511.18×
Florida381,0690.95×
Pennsylvania235,3531.17×
Illinois212,6751.07×
New Jersey190,6561.26×
North Carolina177,1780.99×
Georgia175,1100.95×
Ohio171,5470.94×
Michigan165,0961.06×
Virginia161,0671.11×
Massachusetts160,8301.37×
Alabama119,5101.44×
Tennessee115,1320.96×
Washington111,3440.93×
South Carolina102,1951.14×
Colorado101,0251.08×
Missouri100,9841.05×
Arizona100,1930.82×
Maryland99,6090.97×
Wisconsin97,5621.09×
Indiana94,3480.87×
Louisiana94,0571.22×
Minnesota93,3151.09×
Connecticut76,9751.29×
Kentucky68,3630.92×
Oregon58,1010.85×
Iowa54,6821.11×
Oklahoma54,1250.82×
Utah51,6790.97×
Mississippi50,7811.04×
Kansas47,9691.02×
Arkansas41,6280.85×
Nevada37,1320.64×
Nebraska33,1501.11×
Idaho27,6930.93×
New Hampshire25,7431.1×
Hawaii25,0210.98×
West Virginia21,9530.79×
Rhode Island21,0821.11×
Maine20,5480.96×
Washington, District of Columbia18,3451.02×
New Mexico15,9060.53×
Montana15,7860.96×
Delaware14,9890.91×
North Dakota12,5101.02×
South Dakota12,4300.9×
Alaska11,9990.94×
Vermont10,0640.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lulu (company) audience
BrandAffinityCategory
Wattpad67.54×Internet & Social Media
Halifax (United Kingdom bank)178.52×Business & Career
Zakynthos123.45×Travel & Leisure
Grammarly39.25×Business & Career
Lloyds Bank187.47×Business & Career
Autism Awareness19.03×Health
Reykjavík50.45×Travel & Leisure
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Capital One4.73×Business & Career
Deloitte25.07×Business & Career
Indeed.com4.51×Business & Career
Income tax13.19×Business & Career
San Diego Padres12×Sports
La Liga9.74×Sports
Milwaukee Brewers7.97×Sports
Las Vegas4.52×Travel & Leisure
Merrill Lynch16.1×Business & Career
Diane Keaton4.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lulu (company) audience
TraitClusterScore
SpiritualityBALANCE1.61
MindfulnessBALANCE1.59
Price SensitivityPREMIUM1.54
CreativityOPEN1.39
Urban LifestyleOPEN1.33
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Lulu (company)
CountryShare
United States55.0%
Canada9.7%
United Kingdom7.6%

See Lulu (company) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Lulu (company) have in United States?

Lulu (company) has an estimated audience of 5,954,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Lulu (company) fans?

70.7% of Lulu (company) fans are female, 29.3% are male, with an average age of 37.8 years.

Which brands do Lulu (company) fans like most?

Lulu (company) fans show strongest brand affinity for Wattpad (67.54×), Halifax (United Kingdom bank) (178.52×), and Zakynthos (123.45×) over the country average.

Where do Lulu (company) fans live in United States?

Lulu (company) fans in United States are most concentrated in California (reach 651,664), Texas (reach 470,558), and New York (reach 393,751). These three regions account for the largest share of the active audience.

What other brands do Lulu (company) fans also like?

Beyond Lulu (company) itself, the audience over-indexes on Halifax (United Kingdom bank) (178.52×), Zakynthos (123.45×), Grammarly (39.25×), and Lloyds Bank (187.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lulu (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.