Rascasse Audience Intelligence

Soap opera Audience in United States

A data profile of the people who buy, follow and care about Soap opera in United States — modelled from more than twelve digital signal sources. Soap opera has an estimated audience of 13,244,254 people in United States.

#1785among Topic in United States#181in Movies & TV

The average Soap opera fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quinceañera (telenovela), Instant messaging, Televisions, with strongest over-indexing on Quinceañera (telenovela) (9.49× the country average).

Demographically, the Soap opera audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soap opera fan in United States is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Quinceañera (telenovela).

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soap opera profile in United States.

Audience size
13.2M
in United States
Gender
71.8%♀
28.2% male
Age
39.7
average years
Country rank
#2681
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soap opera fans

71.8% are female, 28.2% are male, average age 39.7.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Soap opera audience in United States
MetricValue
Female71.8%
Male28.2%
Average age39.7
Estimated audience size13,244,254
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Soap opera audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3916%
40-4920%
50+25%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Soap opera audience comes from United States.

Worldwide audience distribution share by country for Soap opera
CountryShare
United States15.1%
Japan10.4%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soap opera audience in United States is strongest.

Fig. 05

Top regions by affinity

Soap opera fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~300K1.73×
02Louisiana~300K1.65×
03Alabama~300K1.37×
04Mississippi~100K1.37×
05South Carolina~200K1.23×
06Arkansas~100K1.22×
07North Carolina~500K1.19×
08Georgia~500K1.18×
09Rhode Island~50K1.17×
10Ohio~500K1.13×
11Oklahoma~200K1.11×
12Tennessee~300K1.10×
13Wisconsin~200K1.10×
14West Virginia~70K1.10×
15Michigan~400K1.09×
16Maryland~200K1.08×
17Connecticut~100K1.07×
18Alaska~30K1.07×
19Pennsylvania~500K1.06×
20Missouri~200K1.06×
21Kansas~100K1.06×
22Delaware~40K1.06×
23Florida~900K1.03×
24Indiana~300K1.03×
25New Jersey~300K1.01×
26Vermont~20K1.00×
27New York~700K0.99×
28New Hampshire~50K0.99×
29Virginia~300K0.98×
30Massachusetts~300K0.98×
31Maine~50K0.96×
32Iowa~100K0.95×
33Illinois~400K0.93×
34New Mexico~60K0.92×
35Texas~1M0.91×
36Washington, District of Columbia~40K0.90×
37South Dakota~30K0.88×
38Nebraska~60K0.85×
39North Dakota~20K0.85×
40Minnesota~200K0.83×
41Nevada~100K0.81×
42California~1M0.79×
43Oregon~100K0.79×
44Montana~30K0.79×
45Arizona~200K0.77×
46Idaho~50K0.75×
47Hawaii~40K0.73×
48Washington~200K0.70×
49Colorado~100K0.70×
50Utah~80K0.65×
Fig. 06

Affinity by region

Affinity by region — Soap opera, United States
0.65×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soap opera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soap opera audience
#·InterestCategoryAffinity×
01Christina RicciMovies & TV9.52×
02Quinceañera (telenovela)Movies & TV9.49×
03Kat DenningsMovies & TV8.38×
04SpainTravel & Leisure4.55×
05GuatemalaTravel & Leisure4.35×
06Healthy habitsHealth3.45×
07Dick Van DykeMovies & TV3.40×
08Instant messagingInternet & Social Media3.24×
09MexicoTravel & Leisure3.19×
10HollywoodTravel & Leisure2.70×
11FriendshipKids & Family2.62×
12NBCMovies & TV2.38×
13TelevisionsTechnology & Electronics2.20×
14PhilosophyBusiness & Career2.13×
15NatureHome & Garden2.05×
16EducationBusiness & Career1.88×
17United StatesTravel & Leisure1.78×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.70×
20FoodFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soap opera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soap opera audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.57×
Community OrientationOPEN1.56×
Price SensitivityPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soap opera audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.88×
Early Adopter MentalityPOWER0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soap opera have in United States?

Soap opera has an estimated audience of 13,244,254 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Soap opera fans?

71.8% of Soap opera fans are female, 28.2% are male, with an average age of 39.7 years.

03

Which brands do Soap opera fans like most?

Soap opera fans show strongest brand affinity for Quinceañera (telenovela) (9.49×), Instant messaging (3.24×), and Televisions (2.2×) over the country average.

04

Where do Soap opera fans live in United States?

Soap opera fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Soap opera fans also like?

Beyond Soap opera itself, the audience over-indexes on Instant messaging (3.24×), Televisions (2.2×), Christina Ricci (9.52×), and Spain (4.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Soap opera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →