Soap opera Audience in United States

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Soap opera has an estimated audience of 13,244,254 people in United States. 71.8% are female, 28.2% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Instant messaging, Christina Ricci, Televisions, Spain.

The average Soap opera fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Instant messaging, Christina Ricci, with strongest over-indexing on Quinceañera (telenovela) (9.49× the country average). Demographically, the Soap opera audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Soap opera fans

Demographic split for Soap opera audience in United States
MetricValue
Female71.8%
Male28.2%
Average age39.7
Estimated audience size13,244,254

Audience persona

The typical Soap opera fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Soap opera in United States
RegionReachAffinity
California1,158,2470.8×
Texas1,071,8330.94×
Florida936,6341.04×
New York780,2431.05×
Georgia509,6051.25×
North Carolina507,4661.27×
Pennsylvania499,2691.12×
Ohio475,6741.17×
Illinois429,1870.97×
Michigan400,6521.16×
New Jersey342,0741.02×
Virginia318,3220.99×
Tennessee298,7221.12×
Kentucky296,8191.79×
Louisiana268,1931.57×
Massachusetts265,3421.02×
Maryland259,4391.14×
Alabama259,2171.4×
Indiana255,0301.05×
South Carolina251,4711.26×
Missouri235,0851.1×
Wisconsin220,0931.1×
Arizona210,9590.78×
Washington195,8810.74×
Oklahoma168,0141.14×
Minnesota159,4790.84×
Mississippi156,5091.43×
Connecticut154,3551.16×
Colorado144,0150.69×
Arkansas139,5501.28×
Oregon120,6000.79×
Kansas115,2541.1×
Nevada103,5520.81×
Iowa102,6410.94×
Utah72,0680.61×
West Virginia63,6231.03×
New Mexico59,3450.89×
Nebraska53,5470.81×
New Hampshire48,6630.93×
Idaho47,1360.71×
Maine47,0620.99×
Rhode Island46,3841.1×
Delaware38,1001.04×
Washington, District of Columbia35,9150.9×
Hawaii35,0370.62×
Alaska25,4140.9×
Montana24,8920.68×
South Dakota22,5750.74×
North Dakota18,7940.69×
Vermont16,7060.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soap opera audience
BrandAffinityCategory
Quinceañera (telenovela)9.49×Movies & TV
Instant messaging3.24×Internet & Social Media
Christina Ricci9.52×Movies & TV
Televisions2.2×Technology & Electronics
Spain4.55×Travel & Leisure
Food and drink1.7×Food & Beverages
Friendship2.62×Kids & Family
NBC2.38×Movies & TV
Mexico3.19×Travel & Leisure
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Nature2.05×Home & Garden
Philosophy2.13×Business & Career
Guatemala4.35×Travel & Leisure
Healthy habits3.45×Health
Beverages1.74×Food & Beverages
Education1.88×Business & Career
Kat Dennings8.38×Movies & TV
Hollywood2.7×Travel & Leisure
Rob Reiner2.96×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soap opera audience
TraitClusterScore
Risk AppetiteTHRILL1.67
Luxury OrientationPREMIUM1.5
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.2
Community OrientationOPEN1.18
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Soap opera
CountryShare
United States15.1%
Japan10.4%
United Kingdom8.3%

See Soap opera audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Soap opera have in United States?

Soap opera has an estimated audience of 13,244,254 people in United States, concentrated in California and Texas.

What is the gender split and age of Soap opera fans?

71.8% of Soap opera fans are female, 28.2% are male, with an average age of 39.7 years.

Which brands do Soap opera fans like most?

Soap opera fans show strongest brand affinity for Quinceañera (telenovela) (9.49×), Instant messaging (3.24×), and Christina Ricci (9.52×) over the country average.

Where do Soap opera fans live in United States?

Soap opera fans in United States are most concentrated in California (reach 1,158,247), Texas (reach 1,071,833), and Florida (reach 936,634). These three regions account for the largest share of the active audience.

What other brands do Soap opera fans also like?

Beyond Soap opera itself, the audience over-indexes on Instant messaging (3.24×), Christina Ricci (9.52×), Televisions (2.2×), and Spain (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.