A data profile of the people who buy, follow and care about Soap opera in France — modelled from more than twelve digital signal sources. Soap opera has an estimated audience of 2,312,784 people in France.
The average Soap opera fan in France is 36.5 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Hilary Swank, Plus belle la vie, Patrick Bruel, with strongest over-indexing on Hilary Swank (16.65× the country average).
Demographically, the Soap opera audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Soap opera fan in France is more female, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Hilary Swank.
The key figures that characterise the Soap opera profile in France.
65.1% are female, 34.9% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 36.5 |
| Estimated audience size | 2,312,784 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 15% | |
| 50+ | 20% |
of the worldwide Soap opera audience comes from France.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.4% |
| United Kingdom | 8.3% |
Where the Soap opera audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.34× | |
| 02 | Grand Est | ~200K | 1.19× | |
| 03 | Occitanie | ~200K | 1.07× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.03× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.03× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 0.99× | |
| 07 | Brittany | ~100K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~200K | 0.98× | |
| 09 | Corsica | ~10K | 0.97× | |
| 10 | Pays de la Loire | ~100K | 0.94× | |
| 11 | Centre-Val de Loire | ~80K | 0.94× | |
| 12 | Hauts-de-France | ~200K | 0.92× | |
| 13 | Normandy | ~100K | 0.91× |
The strongest cross-interests of the Soap opera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hilary Swank | Movies & TV | 16.65× | ||
| 02 | Plus belle la vie | Movies & TV | 4.96× | ||
| 03 | vertbaudet | Fashion & Accessoires | 3.09× | ||
| 04 | Julien Clerc | Music & Radio | 2.97× | ||
| 05 | Hugues Aufray | Movies & TV | 2.79× | ||
| 06 | Kiabi | Fashion & Accessoires | 2.76× | ||
| 07 | Gémo | Fashion & Accessoires | 2.76× | ||
| 08 | Sophie Marceau | Movies & TV | 2.71× | ||
| 09 | Patrick Bruel | Music & Radio | 2.49× | ||
| 10 | Yves Rocher (company) | Beauty & Wellness | 2.33× | ||
| 11 | Carrefour Express | Shopping | 2.31× | ||
| 12 | Celine Dion | Music & Radio | 2.11× | ||
| 13 | Charlotte Cardin | Music & Radio | 2.07× | ||
| 14 | Star Academy (France) | Movies & TV | 2.03× | ||
| 15 | Météo-France | News | 1.73× | ||
| 16 | Auchan | Shopping | 1.67× | ||
| 17 | Lidl | Shopping | 1.59× | ||
| 18 | Brico Dépôt | Shopping | 1.57× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Family Orientation | CONSERVATISM | 1.34× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.75× | |
| Sports Activity | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.80× |
Soap opera has an estimated audience of 2,312,784 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
65.1% of Soap opera fans are female, 34.9% are male, with an average age of 36.5 years.
Soap opera fans show strongest brand affinity for Hilary Swank (16.65×), Plus belle la vie (4.96×), and Patrick Bruel (2.49×) over the country average.
Soap opera fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Grand Est (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Soap opera itself, the audience over-indexes on Plus belle la vie (4.96×), Patrick Bruel (2.49×), Clothing (1.52×), and Kiabi (2.76×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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