A data profile of the people who buy, follow and care about Soap opera in Spain — modelled from more than twelve digital signal sources. Soap opera has an estimated audience of 2,126,964 people in Spain.
The average Soap opera fan in Spain is 42.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Argent, Consumer electronics, Food, with strongest over-indexing on Argent (12.28× the country average).
Demographically, the Soap opera audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Soap opera fan in Spain is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Argent.
The key figures that characterise the Soap opera profile in Spain.
73.9% are female, 26.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 42.6 |
| Estimated audience size | 2,126,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Soap opera audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 10.4% |
| United Kingdom | 8.3% |
Where the Soap opera audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.25× | |
| 02 | Community of Madrid | ~400K | 1.15× | |
| 03 | Region of Murcia | ~80K | 1.08× | |
| 04 | Comunidad Valenciana | ~200K | 1.04× | |
| 05 | Aragon | ~60K | 1.04× | |
| 06 | La Rioja | ~10K | 1.04× | |
| 07 | Navarre | ~30K | 1.02× | |
| 08 | Canary Islands | ~100K | 0.99× | |
| 09 | Galicia | ~100K | 0.99× | |
| 10 | Cantabria | ~30K | 0.99× | |
| 11 | Basque Autonomous Country | ~80K | 0.98× | |
| 12 | Andalusia | ~400K | 0.95× | |
| 13 | Castilla-La Mancha | ~80K | 0.95× | |
| 14 | Balearic Islands | ~60K | 0.95× | |
| 15 | Principality of Asturias | ~50K | 0.95× | |
| 16 | Extremadura | ~40K | 0.95× | |
| 17 | Castile and León | ~90K | 0.94× |
The strongest cross-interests of the Soap opera audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Silvia Navarro | Movies & TV | 16.08× | ||
| 02 | Argent | Music & Radio | 12.28× | ||
| 03 | Amanda Seyfried | Movies & TV | 8.24× | ||
| 04 | Ana Mena | Movies & TV | 4.41× | ||
| 05 | Demi Moore | Movies & TV | 4.24× | ||
| 06 | Payment system | Shopping | 4.08× | ||
| 07 | Loterías y Apuestas del Estado | Games | 2.91× | ||
| 08 | Semana | News | 2.08× | ||
| 09 | Beverages | Food & Beverages | 2.02× | ||
| 10 | Colombia | Travel & Leisure | 2.01× | ||
| 11 | Cuisine | Food & Beverages | 1.98× | ||
| 12 | Argentina | Travel & Leisure | 1.98× | ||
| 13 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 14 | Spanish language | Politics & Society | 1.85× | ||
| 15 | Food | Food & Beverages | 1.79× | ||
| 16 | Technology | Technology & Electronics | 1.69× | ||
| 17 | Food and drink | Food & Beverages | 1.67× | ||
| 18 | Entertainment | Movies & TV | 1.57× | ||
| 19 | Beauty | Beauty & Wellness | 1.53× | ||
| 20 | Photography | Arts & Culture | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.63× | |
| Price Sensitivity | PREMIUM | 1.42× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Risk Appetite | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.82× |
Soap opera has an estimated audience of 2,126,964 people in Spain, concentrated in Catalonia and Community of Madrid.
73.9% of Soap opera fans are female, 26.1% are male, with an average age of 42.6 years.
Soap opera fans show strongest brand affinity for Argent (12.28×), Consumer electronics (1.86×), and Food (1.79×) over the country average.
Soap opera fans in Spain are most concentrated in Catalonia (reach ~500K), Community of Madrid (reach ~400K), and Andalusia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Soap opera itself, the audience over-indexes on Consumer electronics (1.86×), Food (1.79×), Food and drink (1.67×), and Beverages (2.02×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Soap opera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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