A data profile of the people who buy, follow and care about Beauty in Spain — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 22,740,441 people in Spain.
The average Beauty fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Eyelash, Sportswear (fashion), Puma, with strongest over-indexing on Eyelash (1.66× the country average).
Demographically, the Beauty audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Beauty fan in Spain is more female, around 44.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyelash.
The key figures that characterise the Beauty profile in Spain.
61.8% are female, 38.2% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.7 |
| Estimated audience size | 22,740,441 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Beauty audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Where the Beauty audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basque Autonomous Country | ~1M | 1.34× | |
| 02 | Catalonia | ~5.5M | 1.32× | |
| 03 | Canary Islands | ~1.5M | 1.30× | |
| 04 | Balearic Islands | ~800K | 1.27× | |
| 05 | Community of Madrid | ~4.5M | 1.21× | |
| 06 | Comunidad Valenciana | ~3M | 1.17× | |
| 07 | Andalusia | ~5M | 1.11× | |
| 08 | Region of Murcia | ~800K | 1.03× | |
| 09 | Castile and León | ~900K | 0.95× | |
| 10 | Principality of Asturias | ~500K | 0.91× | |
| 11 | Cantabria | ~300K | 0.91× | |
| 12 | La Rioja | ~100K | 0.91× | |
| 13 | Aragon | ~500K | 0.89× | |
| 14 | Galicia | ~900K | 0.87× | |
| 15 | Castilla-La Mancha | ~800K | 0.87× | |
| 16 | Extremadura | ~400K | 0.86× | |
| 17 | Navarre | ~200K | 0.85× |
The strongest cross-interests of the Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 3.31× | ||
| 02 | Ritz-Carlton Hotel Company | Travel & Leisure | 2.13× | ||
| 03 | GeForce | Technology & Electronics | 2.00× | ||
| 04 | Happy Mondays | Music & Radio | 1.91× | ||
| 05 | The Soup Dragons | Music & Radio | 1.91× | ||
| 06 | Contemporary Ceramics | Arts & Culture | 1.70× | ||
| 07 | Eyelash | Beauty & Wellness | 1.66× | ||
| 08 | Infant formula | Kids & Family | 1.65× | ||
| 09 | Bohemianism | Fashion & Accessoires | 1.62× | ||
| 10 | Trendsetters | Politics & Society | 1.60× | ||
| 11 | Private school | Kids & Family | 1.57× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.56× | ||
| 13 | Puma | Fashion & Accessoires | 1.55× | ||
| 14 | Fast fashion | Fashion & Accessoires | 1.55× | ||
| 15 | Diadora | Fashion & Accessoires | 1.55× | ||
| 16 | Dota 2 | Games | 1.54× | ||
| 17 | Reebok Classic | Fashion & Accessoires | 1.53× | ||
| 18 | Highsnobiety | Fashion & Accessoires | 1.51× | ||
| 19 | Flip-flops | Fashion & Accessoires | 1.50× | ||
| 20 | Yeezy | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.09× | |
| Early Adopter Mentality | POWER | 1.05× | |
| Quality Awareness | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.76× | |
| Risk Appetite | THRILL | 0.76× | |
| Tradition | CONSERVATISM | 0.78× |
Beauty has an estimated audience of 22,740,441 people in Spain, concentrated in Catalonia and Andalusia.
61.8% of Beauty fans are female, 38.2% are male, with an average age of 44.7 years.
Beauty fans show strongest brand affinity for Eyelash (1.66×), Sportswear (fashion) (1.56×), and Puma (1.55×) over the country average.
Beauty fans in Spain are most concentrated in Catalonia (reach ~5.5M), Andalusia (reach ~5M), and Community of Madrid (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Beauty itself, the audience over-indexes on Sportswear (fashion) (1.56×), Puma (1.55×), Bohemianism (1.62×), and Fast fashion (1.55×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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