Beauty Audience in Spain
Beauty has an estimated audience of 22,740,441 people in Spain. 61.8% are female, 38.2% are male, average age 44.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Eyelash, Sportswear (fashion), Puma, Bohemianism, Fast fashion.
The average Beauty fan in Spain is 44.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Eyelash, Sportswear (fashion), Puma, with strongest over-indexing on Eyelash (1.66× the country average). Demographically, the Beauty audience skews more female with an average age of 44.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 44.7 |
| Estimated audience size | 22,740,441 |
Audience persona
The typical Beauty fan in Spain is more female, around 44.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Eyelash.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 5,490,088 | 1.33× |
| Andalusia | 4,998,631 | 1.12× |
| Community of Madrid | 4,686,579 | 1.22× |
| Comunidad Valenciana | 3,027,978 | 1.19× |
| Canary Islands | 1,530,500 | 1.35× |
| Basque Autonomous Country | 1,184,356 | 1.39× |
| Castile and León | 921,660 | 0.93× |
| Galicia | 887,811 | 0.83× |
| Balearic Islands | 859,909 | 1.35× |
| Region of Murcia | 819,022 | 1.05× |
| Castilla-La Mancha | 743,034 | 0.81× |
| Aragon | 498,827 | 0.83× |
| Principality of Asturias | 449,337 | 0.84× |
| Extremadura | 350,231 | 0.71× |
| Cantabria | 225,657 | 0.79× |
| Navarre | 176,794 | 0.62× |
| La Rioja | 94,433 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelash | 1.66× | Beauty & Wellness |
| Sportswear (fashion) | 1.56× | Fashion & Accessoires |
| Puma | 1.55× | Fashion & Accessoires |
| Bohemianism | 1.62× | Fashion & Accessoires |
| Fast fashion | 1.55× | Fashion & Accessoires |
| Private school | 1.57× | Kids & Family |
| Flip-flops | 1.5× | Fashion & Accessoires |
| Eyelid | 3.31× | Beauty & Wellness |
| GeForce | 2× | Technology & Electronics |
| Infant formula | 1.65× | Kids & Family |
| Yeezy | 1.5× | Fashion & Accessoires |
| Diadora | 1.55× | Fashion & Accessoires |
| Reebok Classic | 1.53× | Fashion & Accessoires |
| Trendsetters | 1.6× | Politics & Society |
| Contemporary Ceramics | 1.7× | Arts & Culture |
| Dota 2 | 1.54× | Games |
| Happy Mondays | 1.91× | Music & Radio |
| Highsnobiety | 1.51× | Fashion & Accessoires |
| The Soup Dragons | 1.91× | Music & Radio |
| Ritz-Carlton Hotel Company | 2.13× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.36 |
| Luxury Orientation | PREMIUM | 1.17 |
| Sustainability | BALANCE | 1.13 |
| Community Orientation | OPEN | 1.13 |
| Extroversion | THRILL | 1.11 |
| Social Media Usage | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in Spain
- Cosmetology (4,833,229)
- Smile (4,312,645)
- Rituals (2,768,945)
- Lip (2,475,279)
- Beauty & Fashion (1,864,571)
Frequently asked questions
How many fans does Beauty have in Spain?
Beauty has an estimated audience of 22,740,441 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Beauty fans?
61.8% of Beauty fans are female, 38.2% are male, with an average age of 44.7 years.
Which brands do Beauty fans like most?
Beauty fans show strongest brand affinity for Eyelash (1.66×), Sportswear (fashion) (1.56×), and Puma (1.55×) over the country average.
Where do Beauty fans live in Spain?
Beauty fans in Spain are most concentrated in Catalonia (reach 5,490,088), Andalusia (reach 4,998,631), and Community of Madrid (reach 4,686,579). These three regions account for the largest share of the active audience.
What other brands do Beauty fans also like?
Beyond Beauty itself, the audience over-indexes on Sportswear (fashion) (1.56×), Puma (1.55×), Bohemianism (1.62×), and Fast fashion (1.55×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.