Beauty Audience in France
Beauty has an estimated audience of 25,725,537 people in France. 59.9% are female, 40.1% are male, average age 42.2. Top regions: Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities: Eyelid, Infant formula, Contemporary Ceramics, ULTA Beauty, Johnson's Baby.
The average Beauty fan in France is 42.2 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes. Top brand affinities include Eyelid, Infant formula, Contemporary Ceramics, with strongest over-indexing on Eyelid (2.13× the country average). Demographically, the Beauty audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.2 |
| Estimated audience size | 25,725,537 |
Audience persona
The typical Beauty fan in France is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Eyelid.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 7,509,585 | 1.63× |
| Hauts-de-France | 3,967,465 | 1.75× |
| Auvergne-Rhône-Alpes | 2,787,542 | 0.92× |
| Provence-Alpes-Côte d'Azur | 2,207,409 | 1.16× |
| Nouvelle-Aquitaine | 2,187,673 | 0.97× |
| Occitanie | 2,126,496 | 0.96× |
| Grand Est | 2,013,478 | 0.97× |
| Pays de la Loire | 1,055,221 | 0.74× |
| Normandy | 1,039,902 | 0.83× |
| Centre-Val de Loire | 957,757 | 0.99× |
| Brittany | 873,461 | 0.7× |
| Bourgogne-Franche-Comté | 798,672 | 0.77× |
| Corsica | 80,184 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.13× | Beauty & Wellness |
| Infant formula | 1.59× | Kids & Family |
| Contemporary Ceramics | 1.68× | Arts & Culture |
| ULTA Beauty | 1.59× | Beauty & Wellness |
| Johnson's Baby | 1.66× | Kids & Family |
| dEpurtat.ro | 1.84× | Shopping |
| butter LONDON | 1.54× | Beauty & Wellness |
| CorePower Yoga | 1.62× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 11.19 |
| Mindfulness | BALANCE | 2.01 |
| Community Orientation | OPEN | 1.95 |
| Indulgence | JOY | 1.6 |
| Sustainability | BALANCE | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in France
- Rituals (5,627,299)
- Smile (2,968,390)
- Nature et Découvertes (2,116,240)
- Lip (1,923,756)
- Beauty & Fashion (1,849,990)
Frequently asked questions
How many fans does Beauty have in France?
Beauty has an estimated audience of 25,725,537 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Beauty fans?
59.9% of Beauty fans are female, 40.1% are male, with an average age of 42.2 years.
Which brands do Beauty fans like most?
Beauty fans show strongest brand affinity for Eyelid (2.13×), Infant formula (1.59×), and Contemporary Ceramics (1.68×) over the country average.
Where do Beauty fans live in France?
Beauty fans in France are most concentrated in Île-de-France (reach 7,509,585), Hauts-de-France (reach 3,967,465), and Auvergne-Rhône-Alpes (reach 2,787,542). These three regions account for the largest share of the active audience.
What other brands do Beauty fans also like?
Beyond Beauty itself, the audience over-indexes on Infant formula (1.59×), Contemporary Ceramics (1.68×), ULTA Beauty (1.59×), and Johnson's Baby (1.66×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.