A data profile of the people who buy, follow and care about Smile in France — modelled from more than twelve digital signal sources. Smile has an estimated audience of 2,968,390 people in France.
The average Smile fan in France is 42.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Preventive healthcare, Electric toothbrush, Real property, with strongest over-indexing on Preventive healthcare (6.27× the country average).
Demographically, the Smile audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Smile fan in France is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Preventive healthcare.
The key figures that characterise the Smile profile in France.
53.6% are female, 46.4% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.0 |
| Estimated audience size | 2,968,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Smile audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
Where the Smile audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.32× | |
| 02 | Hauts-de-France | ~300K | 1.16× | |
| 03 | Grand Est | ~300K | 1.12× | |
| 04 | Occitanie | ~300K | 1.11× | |
| 05 | Provence-Alpes-Côte d'Azur | ~200K | 1.11× | |
| 06 | Auvergne-Rhône-Alpes | ~400K | 1.05× | |
| 07 | Nouvelle-Aquitaine | ~300K | 1.02× | |
| 08 | Pays de la Loire | ~200K | 0.97× | |
| 09 | Centre-Val de Loire | ~100K | 0.94× | |
| 10 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 11 | Normandy | ~100K | 0.90× | |
| 12 | Brittany | ~100K | 0.80× | |
| 13 | Corsica | ~10K | 0.71× |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric toothbrush | Health | 8.98× | ||
| 02 | Preventive healthcare | Health | 6.27× | ||
| 03 | Keratin | Beauty & Wellness | 4.15× | ||
| 04 | Casablanca | Travel & Leisure | 3.41× | ||
| 05 | Permanent residency | Business & Career | 3.00× | ||
| 06 | Tinder | Internet & Social Media | 3.00× | ||
| 07 | Kitchen garden | Home & Garden | 3.00× | ||
| 08 | Fiberglass | Technology & Electronics | 3.00× | ||
| 09 | Improvisation | Music & Radio | 3.00× | ||
| 10 | Nostalgia | Home & Garden | 2.75× | ||
| 11 | Genetics | Kids & Family | 2.49× | ||
| 12 | Political science | Business & Career | 2.22× | ||
| 13 | Volotea | Travel & Leisure | 2.05× | ||
| 14 | Morocco | Travel & Leisure | 1.89× | ||
| 15 | Johnny Hallyday | Music & Radio | 1.89× | ||
| 16 | Volunteering | Politics & Society | 1.87× | ||
| 17 | TotalEnergies | Cars & Mobility | 1.72× | ||
| 18 | Real property | Home & Garden | 1.66× | ||
| 19 | Germany | Travel & Leisure | 1.52× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.67× | |
| Mindfulness | BALANCE | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Price Sensitivity | PREMIUM | 0.92× | |
| Career Orientation | POWER | 0.93× |
Smile has an estimated audience of 2,968,390 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.6% of Smile fans are female, 46.4% are male, with an average age of 42.0 years.
Smile fans show strongest brand affinity for Preventive healthcare (6.27×), Electric toothbrush (8.98×), and Real property (1.66×) over the country average.
Smile fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Smile itself, the audience over-indexes on Electric toothbrush (8.98×), Real property (1.66×), Keratin (4.15×), and Genetics (2.49×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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