A data profile of the people who buy, follow and care about Smile in India — modelled from more than twelve digital signal sources. Smile has an estimated audience of 5,338,533 people in India.
Smile has an estimated audience of 5,338,533 people in India. 24.1% are female, 75.9% are male, average age 31.8. Top brand affinities: Happiness, Psychology, Nature, Electric toothbrush, Dogs.
Top brand affinities include Happiness, Psychology, Nature, with strongest over-indexing on Happiness (1.94× the country average).
Demographically, the Smile audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Tradition, Mindfulness.
The typical Smile fan in India is more male, around 31.8 years old, with strong Tradition tendencies and a notable affinity for Happiness.
The key figures that characterise the Smile profile in India.
24.1% are female, 75.9% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 31.8 |
| Estimated audience size | 5,338,533 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Smile audience comes from India.
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Smile audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric toothbrush | Health | 7.40× | ||
| 02 | PubMed | Internet & Social Media | 4.15× | ||
| 03 | Indian Railways | Cars & Mobility | 1.99× | ||
| 04 | Hindustan | Politics & Society | 1.96× | ||
| 05 | Happiness | Health | 1.94× | ||
| 06 | Videography | Internet & Social Media | 1.92× | ||
| 07 | Himalayas | Travel & Leisure | 1.74× | ||
| 08 | Real property | Home & Garden | 1.74× | ||
| 09 | Psychology | Business & Career | 1.71× | ||
| 10 | Clinic | Health | 1.70× | ||
| 11 | Wholesale | Fashion & Accessoires | 1.64× | ||
| 12 | Dogs | Pets & Animals | 1.62× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.62× | ||
| 14 | Drawing | Home & Garden | 1.62× | ||
| 15 | Flower | Home & Garden | 1.56× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.55× | ||
| 17 | Stand-up comedy | Movies & TV | 1.54× | ||
| 18 | Nature | Home & Garden | 1.51× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.51× | ||
| 20 | Young's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Mindfulness | BALANCE | 1.28× | |
| Extroversion | THRILL | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Urban Lifestyle | OPEN | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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