A data profile of the people who buy, follow and care about Drawing in India — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 8,567,727 people in India.
The average Drawing fan in India is 30.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Painting, Crafts, Photography, with strongest over-indexing on Painting (3.03× the country average).
Demographically, the Drawing audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Drawing fan in India is more male, around 30.4 years old, with strong Extroversion tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in India.
28.7% are female, 71.3% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 30.4 |
| Estimated audience size | 8,567,727 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Drawing audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chhattisgarh | ~80K | 1.47× | |
| 02 | Madhya Pradesh | ~200K | 1.42× | |
| 03 | Jharkhand | ~100K | 1.37× | |
| 04 | Maharashtra | ~600K | 1.36× | |
| 05 | Uttarakhand | ~60K | 1.32× | |
| 06 | Telangana | ~200K | 1.27× | |
| 07 | Punjab (region) | ~100K | 1.15× | |
| 08 | Andhra Pradesh | ~100K | 1.14× | |
| 09 | Karnataka | ~200K | 1.13× | |
| 10 | Gujarat | ~300K | 1.10× | |
| 11 | Tamil Nadu | ~200K | 1.10× | |
| 12 | Bihar | ~200K | 1.09× | |
| 13 | Haryana | ~100K | 1.09× | |
| 14 | Odisha | ~100K | 1.07× | |
| 15 | Uttar Pradesh | ~400K | 1.05× | |
| 16 | West Bengal | ~300K | 1.04× | |
| 17 | Kerala | ~100K | 1.03× | |
| 18 | Rajasthan | ~200K | 1.02× | |
| 19 | Assam | ~90K | 1.02× | |
| 20 | Goa | ~9K | 1.01× | |
| 21 | Himachal Pradesh | ~30K | 1.00× | |
| 22 | Tripura | ~10K | 0.83× | |
| 23 | Jammu and Kashmir | ~30K | 0.70× | |
| 24 | Manipur | ~7K | 0.64× | |
| 25 | Arunachal Pradesh | ~3K | 0.64× | |
| 26 | Sikkim | ~2K | 0.59× | |
| 27 | Nagaland | ~3K | 0.56× | |
| 28 | Meghalaya | ~4K | 0.49× | |
| 29 | Mizoram | ~3K | 0.43× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 3.53× | ||
| 02 | Volunteering | Politics & Society | 3.05× | ||
| 03 | Painting | Arts & Culture | 3.03× | ||
| 04 | Charity and causes | Business & Career | 2.91× | ||
| 05 | Free software | Technology & Electronics | 2.53× | ||
| 06 | Crafts | Home & Garden | 2.31× | ||
| 07 | Literature | Business & Career | 2.20× | ||
| 08 | Friendship | Kids & Family | 2.19× | ||
| 09 | Nature | Home & Garden | 2.00× | ||
| 10 | Books | Literature | 1.87× | ||
| 11 | Dance | Business & Career | 1.78× | ||
| 12 | Photography | Arts & Culture | 1.77× | ||
| 13 | Family | Kids & Family | 1.76× | ||
| 14 | Music videos | Music & Radio | 1.72× | ||
| 15 | Comedy movies | Movies & TV | 1.69× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.58× | ||
| 17 | Cooking | Food & Beverages | 1.57× | ||
| 18 | Design | Home & Garden | 1.55× | ||
| 19 | Current events | Arts & Culture | 1.53× | ||
| 20 | Business | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.13× | |
| Creativity | OPEN | 1.98× | |
| Community Orientation | OPEN | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.92× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Spirituality | BALANCE | 0.95× |
Drawing has an estimated audience of 8,567,727 people in India, concentrated in Maharashtra and Uttar Pradesh.
28.7% of Drawing fans are female, 71.3% are male, with an average age of 30.4 years.
Drawing fans show strongest brand affinity for Painting (3.03×), Crafts (2.31×), and Photography (1.77×) over the country average.
Drawing fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Crafts (2.31×), Photography (1.77×), Current events (1.53×), and Fine art (3.53×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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