A data profile of the people who buy, follow and care about Drawing in Sweden — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 1,251,796 people in Sweden.
Drawing has an estimated audience of 1,251,796 people in Sweden. 59.5% are female, 40.5% are male, average age 43.8. Top brand affinities: Painting, Institute of Contemporary Arts, Swedbank, Google Maps, Tradera.
Top brand affinities include Painting, Institute of Contemporary Arts, Swedbank, with strongest over-indexing on Painting (2.99× the country average).
Demographically, the Drawing audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Healthy Lifestyle.
The typical Drawing fan in Sweden is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Painting.
The key figures that characterise the Drawing profile in Sweden.
59.5% are female, 40.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 59.5% |
| Male | 40.5% |
| Average age | 43.8 |
| Estimated audience size | 1,251,796 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Drawing audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Painting | Arts & Culture | 2.99× | ||
| 02 | Fine art | Business & Career | 2.93× | ||
| 03 | Birds | Pets & Animals | 2.76× | ||
| 04 | Crafts | Home & Garden | 2.18× | ||
| 05 | Beaches | Travel & Leisure | 2.16× | ||
| 06 | Photography | Arts & Culture | 1.97× | ||
| 07 | Nature | Home & Garden | 1.76× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.75× | ||
| 09 | Furniture | Home & Garden | 1.71× | ||
| 10 | Family | Kids & Family | 1.62× | ||
| 11 | Institute of Contemporary Arts | Music & Radio | 1.59× | ||
| 12 | Swedbank | Business & Career | 1.57× | ||
| 13 | Nordea | Business & Career | 1.54× | ||
| 14 | Beauty | Beauty & Wellness | 1.53× | ||
| 15 | Business | Business & Career | 1.53× | ||
| 16 | Tradera | Shopping | 1.52× | ||
| 17 | Cooking | Food & Beverages | 1.52× | ||
| 18 | Google Maps | Internet & Social Media | 1.51× | ||
| 19 | Design | Home & Garden | 1.51× | ||
| 20 | Handelsbanken | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.20× | |
| Healthy Lifestyle | BALANCE | 1.18× | |
| Urban Lifestyle | OPEN | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Design Affinity | PREMIUM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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