A data profile of the people who buy, follow and care about Birds in Sweden — modelled from more than twelve digital signal sources. Birds has an estimated audience of 1,573,022 people in Sweden.
Birds has an estimated audience of 1,573,022 people in Sweden. 60.7% are female, 39.3% are male, average age 47.7. Top brand affinities: Systembolaget, Elgiganten, Swedbank, Nature, Drawing.
Top brand affinities include Systembolaget, Elgiganten, Swedbank, with strongest over-indexing on Systembolaget (1.56× the country average).
Demographically, the Birds audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Birds fan in Sweden is more female, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Systembolaget.
The key figures that characterise the Birds profile in Sweden.
60.7% are female, 39.3% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 47.7 |
| Estimated audience size | 1,573,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 23% | |
| 50+ | 45% |
of the worldwide Birds audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian cuisine | Food & Beverages | 3.16× | ||
| 02 | Drawing | Home & Garden | 2.76× | ||
| 03 | Non-fiction books | Literature | 2.67× | ||
| 04 | Vattenfall | Home & Garden | 2.22× | ||
| 05 | Pizza | Food & Beverages | 2.19× | ||
| 06 | Hairstyle | Beauty & Wellness | 2.11× | ||
| 07 | Desserts | Food & Beverages | 2.03× | ||
| 08 | Travel photography | Technology & Electronics | 1.96× | ||
| 09 | Fiction books | Literature | 1.86× | ||
| 10 | Toys | Games | 1.83× | ||
| 11 | Modern art | Arts & Culture | 1.77× | ||
| 12 | Tattoos | Fashion & Accessoires | 1.76× | ||
| 13 | Vacations | Travel & Leisure | 1.73× | ||
| 14 | Elgiganten | Shopping | 1.70× | ||
| 15 | Dogs | Pets & Animals | 1.67× | ||
| 16 | Nature | Home & Garden | 1.66× | ||
| 17 | Swedbank | Business & Career | 1.58× | ||
| 18 | Systembolaget | Shopping | 1.56× | ||
| 19 | Hair products | Beauty & Wellness | 1.56× | ||
| 20 | Dinner | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Extroversion | THRILL | 1.43× | |
| Pet Ownership | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Design Affinity | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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