A data profile of the people who buy, follow and care about Birds in Denmark — modelled from more than twelve digital signal sources. Birds has an estimated audience of 1,061,089 people in Denmark.
Birds has an estimated audience of 1,061,089 people in Denmark. 59.9% are female, 40.1% are male, average age 48.2. Top brand affinities: Biltema, Germany, Hairstyle, Dogs, Toys.
Top brand affinities include Biltema, Germany, Hairstyle, with strongest over-indexing on Biltema (1.71× the country average).
Demographically, the Birds audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Birds fan in Denmark is more female, around 48.2 years old, with strong Extroversion tendencies and a notable affinity for Biltema.
The key figures that characterise the Birds profile in Denmark.
59.9% are female, 40.1% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 48.2 |
| Estimated audience size | 1,061,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 13% | |
| 40-49 | 22% | |
| 50+ | 47% |
of the worldwide Birds audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Iceland | Travel & Leisure | 2.52× | ||
| 02 | Bed and breakfast | Travel & Leisure | 2.51× | ||
| 03 | Indian cuisine | Food & Beverages | 2.27× | ||
| 04 | Heat pump | Home & Garden | 2.21× | ||
| 05 | Hairstyle | Beauty & Wellness | 2.17× | ||
| 06 | Germany | Travel & Leisure | 1.97× | ||
| 07 | Canada | Travel & Leisure | 1.92× | ||
| 08 | Roskilde Festival | Music & Radio | 1.91× | ||
| 09 | Sausage | Food & Beverages | 1.90× | ||
| 10 | Drawing | Home & Garden | 1.79× | ||
| 11 | Biltema | Business & Career | 1.71× | ||
| 12 | Cruises | Travel & Leisure | 1.68× | ||
| 13 | Scooters | Cars & Mobility | 1.65× | ||
| 14 | Pension | Business & Career | 1.62× | ||
| 15 | French cuisine | Food & Beverages | 1.61× | ||
| 16 | Novo Nordisk | Health | 1.60× | ||
| 17 | Toys | Games | 1.56× | ||
| 18 | Dogs | Pets & Animals | 1.55× | ||
| 19 | Charity and causes | Business & Career | 1.55× | ||
| 20 | Concerts | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.57× | |
| Community Orientation | OPEN | 1.40× | |
| Pet Ownership | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.90× | |
| Risk Appetite | THRILL | 0.94× | |
| Luxury Orientation | PREMIUM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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