Birds Audience in United States
Birds has an estimated audience of 45,515,933 people in United States. 58.9% are female, 41.1% are male, average age 42.2. Top brand affinities: Goop, Hibachi, Governor of Michigan, Vocal harmony, Google Home.
Top brand affinities include Goop, Hibachi, Governor of Michigan, with strongest over-indexing on Goop (13.04× the country average). Demographically, the Birds audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.2 |
| Estimated audience size | 45,515,933 |
Audience persona
The typical Birds fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 13.04× | Internet & Social Media |
| Hibachi | 17.73× | Food & Beverages |
| Governor of Michigan | 16.09× | Politics & Society |
| Vocal harmony | 9.74× | Music & Radio |
| Google Home | 12.76× | Technology & Electronics |
| Grinch | 7.76× | Movies & TV |
| Israel | 3.76× | Travel & Leisure |
| Wok | 11.61× | Food & Beverages |
| Fairy godmother | 12.68× | Literature |
| headspace | 14.84× | Health |
| Cherish (group) | 16.75× | Music & Radio |
| Grace Slick | 13.43× | Music & Radio |
| Historic site | 5.86× | Arts & Culture |
| Hipster | 12.97× | Politics & Society |
| Elsword | 21.92× | Games |
| El Paso County, Colorado | 14.64× | Travel & Leisure |
| Kikar HaShabbat | 17.73× | News |
| TV Fanatic | 11.29× | Movies & TV |
| La Jolla | 9.74× | Travel & Leisure |
| No Escape (1994 film) | 11.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.02 |
| Luxury Orientation | PREMIUM | 1.66 |
| Extroversion | THRILL | 1.27 |
| Pet Ownership | JOY | 1.15 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.