Birds Audience in United States
Birds has an estimated audience of 45,515,933 people in United States. 58.9% are female, 41.1% are male, average age 42.2. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, AccuWeather.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Birds audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 42.2 |
| Estimated audience size | 45,515,933 |
Audience persona
The typical Birds fan in United States is more female, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.85× | Business & Career |
| Google Maps | 15.62× | Internet & Social Media |
| Indeed.com | 12.27× | Business & Career |
| CarGurus | 15.4× | Cars & Mobility |
| AccuWeather | 14.68× | Home & Garden |
| Circle K | 15.61× | Shopping |
| Diane Keaton | 13.44× | Movies & TV |
| Google News | 12.68× | News |
| Beetlejuice | 10.06× | Movies & TV |
| Billy Bob Thornton | 17.92× | Movies & TV |
| DeviantArt | 14.51× | Internet & Social Media |
| Autism Awareness | 19.03× | Health |
| Enterprise Rent-A-Car | 12.07× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Bruce Willis | 13.19× | Movies & TV |
| ICloud | 16.64× | Technology & Electronics |
| Khan Academy | 14.85× | Business & Career |
| Matthew McConaughey | 15.36× | Movies & TV |
| Cillian Murphy | 20.27× | Movies & TV |
| Kendra Scott | 17.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.02 |
| Luxury Orientation | PREMIUM | 1.66 |
| Extroversion | THRILL | 1.27 |
| Pet Ownership | JOY | 1.15 |
| Sustainability | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.