Rascasse Audience Intelligence

Birds Audience in United States

A data profile of the people who buy, follow and care about Birds in United States — modelled from more than twelve digital signal sources. Birds has an estimated audience of 45,515,933 people in United States.

#345among Topic in United States#10in Pets & Animals

The average Birds fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nature, Drawing, Happiness, with strongest over-indexing on Nature (1.92× the country average).

Demographically, the Birds audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birds fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for Nature.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birds profile in United States.

Audience size
45.5M
in United States
Gender
58.9%♀
41.1% male
Age
42.2
average years
Country rank
#475
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birds fans

58.9% are female, 41.1% are male, average age 42.2.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for Birds audience in United States
MetricValue
Female58.9%
Male41.1%
Average age42.2
Estimated audience size45,515,933
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Birds audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Birds audience comes from United States.

Worldwide audience distribution share by country for Birds
CountryShare
United States20.5%
United Kingdom5.3%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birds audience in United States is strongest.

Fig. 05

Top regions by affinity

Birds fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~1M1.43×
02Utah~500K1.25×
03California~6M1.17×
04Texas~4.5M1.17×
05Kentucky~700K1.16×
06Indiana~900K1.13×
07South Dakota~100K1.13×
08Pennsylvania~1.5M1.10×
09Georgia~1.5M1.10×
10Virginia~1M1.09×
11Washington~1M1.09×
12Oklahoma~600K1.09×
13Nebraska~200K1.09×
14Arkansas~400K1.08×
15Connecticut~500K1.07×
16Kansas~400K1.07×
17North Dakota~100K1.07×
18North Carolina~1.5M1.06×
19New York~2.5M1.04×
20Alaska~100K1.04×
21Wisconsin~700K1.02×
22Missouri~700K1.01×
23Montana~100K1.01×
24Ohio~1.5M1.00×
25New Jersey~1M1.00×
26South Carolina~700K1.00×
27Hawaii~200K1.00×
28Michigan~1M0.99×
29Arizona~900K0.98×
30Illinois~1.5M0.97×
31Louisiana~600K0.97×
32Idaho~200K0.97×
33Minnesota~600K0.95×
34Oregon~500K0.95×
35Iowa~400K0.95×
36Alabama~600K0.94×
37New Mexico~200K0.93×
38West Virginia~200K0.93×
39Maine~100K0.91×
40Mississippi~300K0.90×
41Tennessee~800K0.89×
42Vermont~70K0.89×
43Florida~2.5M0.88×
44Rhode Island~100K0.88×
45Massachusetts~800K0.87×
46Maryland~700K0.87×
47New Hampshire~200K0.86×
48Nevada~400K0.84×
49Delaware~100K0.81×
50Washington, District of Columbia~70K0.54×
Fig. 06

Affinity by region

Affinity by region — Birds, United States
0.54×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birds audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure2.74×
02DrawingHome & Garden2.38×
03Labor DayPolitics & Society2.01×
04NatureHome & Garden1.92×
05DemocracyPolitics & Society1.92×
06Political scienceBusiness & Career1.89×
07MeteorologyHome & Garden1.80×
08Social media marketingBusiness & Career1.77×
09Real propertyHome & Garden1.76×
10FundraisingBusiness & Career1.76×
11DoughFood & Beverages1.75×
12LivestockPets & Animals1.72×
13Made in USABusiness & Career1.69×
14VacationsTravel & Leisure1.64×
15CookbookFood & Beverages1.58×
16BiologyHealth1.56×
17LodgingTravel & Leisure1.54×
18GeneticsKids & Family1.52×
19HappinessHealth1.51×
20Self careHealth1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birds audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
IndulgenceJOY1.23×
ExtroversionTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birds audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Family OrientationCONSERVATISM0.90×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birds have in United States?

Birds has an estimated audience of 45,515,933 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birds fans?

58.9% of Birds fans are female, 41.1% are male, with an average age of 42.2 years.

03

Which brands do Birds fans like most?

Birds fans show strongest brand affinity for Nature (1.92×), Drawing (2.38×), and Happiness (1.51×) over the country average.

04

Where do Birds fans live in United States?

Birds fans in United States are most concentrated in California (reach ~6M), Texas (reach ~4.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Birds fans also like?

Beyond Birds itself, the audience over-indexes on Drawing (2.38×), Happiness (1.51×), Livestock (1.72×), and Vacations (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Birds audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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