A data profile of the people who buy, follow and care about Birds in Brazil — modelled from more than twelve digital signal sources. Birds has an estimated audience of 6,737,652 people in Brazil.
Birds has an estimated audience of 6,737,652 people in Brazil. 59.6% are female, 40.4% are male, average age 43.0. Top brand affinities: Instagram, Nature, Country music, Rock music, Minivans.
Top brand affinities include Instagram, Nature, Country music, with strongest over-indexing on Instagram (1.53× the country average).
Demographically, the Birds audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.
The typical Birds fan in Brazil is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Instagram.
The key figures that characterise the Birds profile in Brazil.
59.6% are female, 40.4% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 43.0 |
| Estimated audience size | 6,737,652 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Birds audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 3.86× | ||
| 02 | Reptiles | Pets & Animals | 2.73× | ||
| 03 | Drawing | Home & Garden | 2.11× | ||
| 04 | Online poker | Games | 2.07× | ||
| 05 | Localiza | Cars & Mobility | 1.89× | ||
| 06 | MSN | News | 1.84× | ||
| 07 | Google Maps | Internet & Social Media | 1.77× | ||
| 08 | Forró | Music & Radio | 1.71× | ||
| 09 | Cruises | Travel & Leisure | 1.68× | ||
| 10 | Rock music | Music & Radio | 1.65× | ||
| 11 | Enel | Home & Garden | 1.65× | ||
| 12 | Pop music | Music & Radio | 1.63× | ||
| 13 | Country music | Music & Radio | 1.60× | ||
| 14 | Pizza | Food & Beverages | 1.59× | ||
| 15 | Nature | Home & Garden | 1.57× | ||
| 16 | Dogs | Pets & Animals | 1.55× | ||
| 17 | Hip hop music | Music & Radio | 1.55× | ||
| 18 | Blues music | Music & Radio | 1.55× | ||
| 19 | Internet & Social Media | 1.53× | |||
| 20 | Medicine | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Pet Ownership | JOY | 1.38× | |
| Individualism | JOY | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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