Birds Audience in Mexico
Birds has an estimated audience of 6,352,430 people in Mexico. 49.6% are female, 50.4% are male, average age 33.2. Top brand affinities: MSN, Catholic Church, Pedro Pascal, Banana, Travel agency.
Top brand affinities include MSN, Catholic Church, Pedro Pascal, with strongest over-indexing on MSN (3.39× the country average). Demographically, the Birds audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 33.2 |
| Estimated audience size | 6,352,430 |
Audience persona
The typical Birds fan in Mexico is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.39× | News |
| Catholic Church | 2.8× | Politics & Society |
| Pedro Pascal | 3.05× | Movies & TV |
| Banana | 2.82× | Food & Beverages |
| Travel agency | 2.99× | Travel & Leisure |
| Sarcasm | 2.76× | Politics & Society |
| Game consoles | 2.08× | Technology & Electronics |
| El País | 2.72× | News |
| Radio | 1.8× | Technology & Electronics |
| Broadcasting of sports events | 3.32× | Movies & TV |
| Dentistry | 2.56× | Business & Career |
| Freeware | 2.35× | Technology & Electronics |
| High school | 3.13× | Business & Career |
| Wattpad | 2.47× | Internet & Social Media |
| Sexology | 2.73× | Kids & Family |
| Breastfeeding | 2.82× | Kids & Family |
| Multi-level marketing | 3.33× | Business & Career |
| Pilsner | 3.57× | Food & Beverages |
| Papaya | 2.82× | Food & Beverages |
| Bruce Willis | 2.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.39 |
| Travelling | THRILL | 1.39 |
| Need for Security | CONSERVATISM | 1.21 |
| Risk Appetite | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Extroversion | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.