A data profile of the people who buy, follow and care about Birds in Mexico — modelled from more than twelve digital signal sources. Birds has an estimated audience of 6,352,430 people in Mexico.
Birds has an estimated audience of 6,352,430 people in Mexico. 49.6% are female, 50.4% are male, average age 33.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (245.32× the country average).
Demographically, the Birds audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Birds fan in Mexico is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Birds profile in Mexico.
49.6% are female, 50.4% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 33.2 |
| Estimated audience size | 6,352,430 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Birds audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
The strongest cross-interests of the Birds audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 522.04× | ||
| 02 | Costa Rica | Travel & Leisure | 465.32× | ||
| 03 | Shopping and fashion | Shopping | 245.32× | ||
| 04 | Game consoles | Technology & Electronics | 165.67× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 129.45× | ||
| 06 | Catholic Church | Politics & Society | 125.05× | ||
| 07 | Valentine's Day | Kids & Family | 118.51× | ||
| 08 | Travel agency | Travel & Leisure | 85.22× | ||
| 09 | Sarcasm | Politics & Society | 81.24× | ||
| 10 | Broadcasting of sports events | Movies & TV | 80.45× | ||
| 11 | Mobile game | Games | 71.50× | ||
| 12 | Banana | Food & Beverages | 62.92× | ||
| 13 | El País | News | 62.13× | ||
| 14 | Dentistry | Business & Career | 54.96× | ||
| 15 | Pilsner | Food & Beverages | 47.79× | ||
| 16 | Orange (fruit) | Food & Beverages | 47.79× | ||
| 17 | Multi-level marketing | Business & Career | 45.40× | ||
| 18 | Sexology | Kids & Family | 38.23× | ||
| 19 | Breastfeeding | Kids & Family | 38.23× | ||
| 20 | Freeware | Technology & Electronics | 31.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.79× | |
| Travelling | THRILL | 22.10× | |
| Urban Lifestyle | OPEN | 4.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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