Birds Audience in Mexico
Birds has an estimated audience of 6,352,430 people in Mexico. 49.6% are female, 50.4% are male, average age 33.2. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (245.32× the country average). Demographically, the Birds audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 33.2 |
| Estimated audience size | 6,352,430 |
Audience persona
The typical Birds fan in Mexico is balanced, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Birds fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 245.32× | Shopping |
| Costa Rica | 465.32× | Travel & Leisure |
| Game consoles | 165.67× | Technology & Electronics |
| Catholic Church | 125.05× | Politics & Society |
| Travel agency | 85.22× | Travel & Leisure |
| Mobile game | 71.5× | Games |
| Sarcasm | 81.24× | Politics & Society |
| Banana | 62.92× | Food & Beverages |
| Valentine's Day | 118.51× | Kids & Family |
| Exfoliation (cosmetology) | 129.45× | Beauty & Wellness |
| El País | 62.13× | News |
| Broadcasting of sports events | 80.45× | Movies & TV |
| Dentistry | 54.96× | Business & Career |
| Daily Horoscope | 522.04× | Internet & Social Media |
| Freeware | 31.06× | Technology & Electronics |
| Sexology | 38.23× | Kids & Family |
| Breastfeeding | 38.23× | Kids & Family |
| Multi-level marketing | 45.4× | Business & Career |
| Pilsner | 47.79× | Food & Beverages |
| Orange (fruit) | 47.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.79 |
| Travelling | THRILL | 22.1 |
| Urban Lifestyle | OPEN | 4.23 |
| Risk Appetite | THRILL | 2.4 |
| Mindfulness | BALANCE | 1.62 |
| Patriotism | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.