Birds Audience in Germany
Birds has an estimated audience of 5,126,308 people in Germany. 57.5% are female, 42.5% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Keeper (password manager), Israel, Stradivarius, Škoda Kodiaq, KLIX (AM).
The average Birds fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Keeper (password manager), Israel, Stradivarius, with strongest over-indexing on Keeper (password manager) (9.7× the country average). Demographically, the Birds audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Birds fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.5 |
| Estimated audience size | 5,126,308 |
Audience persona
The typical Birds fan in Germany is more female, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Keeper (password manager).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,148,297 | 1.02× |
| Bayern | 793,150 | 0.96× |
| Baden-Württemberg | 715,690 | 1.02× |
| Niedersachsen | 542,250 | 1.09× |
| Hessen | 347,392 | 0.89× |
| Sachsen | 307,630 | 1.22× |
| Rheinland-Pfalz | 230,839 | 0.9× |
| Berlin | 185,869 | 0.81× |
| Schleswig-Holstein | 182,114 | 0.99× |
| Brandenburg | 171,775 | 1.08× |
| Thüringen | 147,312 | 1.13× |
| Sachsen-Anhalt | 141,530 | 1.07× |
| Mecklenburg-Vorpommern | 110,448 | 1.13× |
| Hamburg | 99,276 | 0.86× |
| Saarland | 59,464 | 0.94× |
| Bremen | 38,834 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keeper (password manager) | 9.7× | Technology & Electronics |
| Israel | 2.55× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.24× | Cars & Mobility |
| KLIX (AM) | 2.58× | Music & Radio |
| Kodi (software) | 2.69× | Technology & Electronics |
| Volvo V60 | 3.25× | Cars & Mobility |
| Home Delivery | 1.71× | Food & Beverages |
| Corfu (regional unit) | 1.86× | Travel & Leisure |
| Esra Erol | 3.21× | Movies & TV |
| Zagreb | 2.13× | Travel & Leisure |
| Boogie-woogie (dance) | 3.61× | Music & Radio |
| Cancoillotte | 2.75× | Food & Beverages |
| San Gil | 1.86× | Travel & Leisure |
| Glashütte | 1.88× | Travel & Leisure |
| Krummhörn | 4.51× | Travel & Leisure |
| Kieser Training | 1.55× | Sports |
| Centurion (film) | 1.92× | Movies & TV |
| Insomnia | 3.04× | Health |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.93 |
| Tradition | CONSERVATISM | 1.44 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.28 |
| Indulgence | JOY | 1.25 |
| DIY Mentality | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| United Kingdom | 5.3% |
| Japan | 4.3% |
See Birds audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Birds have in Germany?
Birds has an estimated audience of 5,126,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birds fans?
57.5% of Birds fans are female, 42.5% are male, with an average age of 39.5 years.
Which brands do Birds fans like most?
Birds fans show strongest brand affinity for Keeper (password manager) (9.7×), Israel (2.55×), and Stradivarius (1.97×) over the country average.
Where do Birds fans live in Germany?
Birds fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,148,297), Bayern (reach 793,150), and Baden-Württemberg (reach 715,690). These three regions account for the largest share of the active audience.
What other brands do Birds fans also like?
Beyond Birds itself, the audience over-indexes on Israel (2.55×), Stradivarius (1.97×), Škoda Kodiaq (2.24×), and KLIX (AM) (2.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.