A data profile of the people who buy, follow and care about Reptiles in Germany — modelled from more than twelve digital signal sources. Reptiles has an estimated audience of 3,312,060 people in Germany.
The average Reptiles fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Rabbits, Litter box, Great Dane, with strongest over-indexing on Rabbits (6.3× the country average).
Demographically, the Reptiles audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Reptiles fan in Germany is more female, around 37.8 years old, with strong Pet Ownership tendencies and a notable affinity for Rabbits.
The key figures that characterise the Reptiles profile in Germany.
59.8% are female, 40.2% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.8 |
| Estimated audience size | 3,312,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Reptiles audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| India | 4.7% |
Where the Reptiles audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brandenburg | ~100K | 1.11× | |
| 02 | Nordrhein-Westfalen | ~800K | 1.05× | |
| 03 | Rheinland-Pfalz | ~200K | 1.04× | |
| 04 | Mecklenburg-Vorpommern | ~70K | 1.04× | |
| 05 | Saarland | ~40K | 1.03× | |
| 06 | Bremen | ~30K | 1.03× | |
| 07 | Hessen | ~300K | 1.01× | |
| 08 | Berlin | ~100K | 1.01× | |
| 09 | Schleswig-Holstein | ~100K | 1.01× | |
| 10 | Sachsen-Anhalt | ~90K | 1.01× | |
| 11 | Thüringen | ~90K | 1.01× | |
| 12 | Niedersachsen | ~300K | 0.99× | |
| 13 | Hamburg | ~70K | 0.97× | |
| 14 | Bayern | ~500K | 0.94× | |
| 15 | Sachsen | ~100K | 0.92× | |
| 16 | Baden-Württemberg | ~400K | 0.90× |
The strongest cross-interests of the Reptiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snake | Pets & Animals | 8.68× | ||
| 02 | Turtle | Pets & Animals | 7.79× | ||
| 03 | Rabbits | Pets & Animals | 6.30× | ||
| 04 | Great Dane | Pets & Animals | 5.28× | ||
| 05 | Litter box | Pets & Animals | 4.79× | ||
| 06 | Border Collie | Pets & Animals | 4.13× | ||
| 07 | Yorkshire Terrier | Pets & Animals | 3.67× | ||
| 08 | Fressnapf | Shopping | 3.54× | ||
| 09 | Golden Retriever | Pets & Animals | 3.50× | ||
| 10 | Cat play and toys | Pets & Animals | 3.39× | ||
| 11 | Dog collar | Pets & Animals | 3.38× | ||
| 12 | Maltese (dog) | Pets & Animals | 3.30× | ||
| 13 | French Bulldog | Pets & Animals | 3.19× | ||
| 14 | Veterinary medicine | Business & Career | 3.18× | ||
| 15 | Cat food | Pets & Animals | 2.93× | ||
| 16 | Dog health | Pets & Animals | 2.89× | ||
| 17 | Kitten | Pets & Animals | 2.73× | ||
| 18 | Dog food | Pets & Animals | 2.50× | ||
| 19 | Pet food | Pets & Animals | 2.40× | ||
| 20 | Animal | Pets & Animals | 2.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.21× | |
| Extroversion | THRILL | 1.51× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.03× | |
| Career Orientation | POWER | 1.03× | |
| Luxury Orientation | PREMIUM | 1.05× |
Reptiles has an estimated audience of 3,312,060 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.8% of Reptiles fans are female, 40.2% are male, with an average age of 37.8 years.
Reptiles fans show strongest brand affinity for Rabbits (6.3×), Litter box (4.79×), and Great Dane (5.28×) over the country average.
Reptiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Reptiles itself, the audience over-indexes on Litter box (4.79×), Great Dane (5.28×), Dog collar (3.38×), and Fressnapf (3.54×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Reptiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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