A data profile of the people who buy, follow and care about Reptiles in United States — modelled from more than twelve digital signal sources. Reptiles has an estimated audience of 20,058,451 people in United States.
The average Reptiles fan in United States is 39.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Rabbits, Dog collar, Dog harness, with strongest over-indexing on Rabbits (2.04× the country average).
Demographically, the Reptiles audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Reptiles fan in United States is more female, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Rabbits.
The key figures that characterise the Reptiles profile in United States.
55.8% are female, 44.2% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 39.0 |
| Estimated audience size | 20,058,451 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 22% |
Where the Reptiles audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arizona | ~500K | 1.30× | |
| 02 | Florida | ~1.5M | 1.24× | |
| 03 | Georgia | ~800K | 1.23× | |
| 04 | California | ~2.5M | 1.17× | |
| 05 | Texas | ~2M | 1.15× | |
| 06 | Alabama | ~300K | 1.12× | |
| 07 | Mississippi | ~200K | 1.12× | |
| 08 | Nevada | ~200K | 1.08× | |
| 09 | Louisiana | ~300K | 1.07× | |
| 10 | Virginia | ~500K | 1.06× | |
| 11 | Colorado | ~300K | 1.06× | |
| 12 | West Virginia | ~100K | 1.06× | |
| 13 | South Dakota | ~50K | 1.06× | |
| 14 | North Carolina | ~600K | 1.05× | |
| 15 | Kentucky | ~300K | 1.05× | |
| 16 | Utah | ~200K | 1.05× | |
| 17 | Pennsylvania | ~700K | 1.03× | |
| 18 | Missouri | ~300K | 1.03× | |
| 19 | Alaska | ~40K | 1.03× | |
| 20 | Washington | ~400K | 1.02× | |
| 21 | South Carolina | ~300K | 1.02× | |
| 22 | Oklahoma | ~200K | 1.02× | |
| 23 | New Mexico | ~100K | 1.02× | |
| 24 | Idaho | ~100K | 1.02× | |
| 25 | Indiana | ~400K | 1.01× | |
| 26 | Arkansas | ~200K | 1.01× | |
| 27 | Kansas | ~200K | 1.01× | |
| 28 | Michigan | ~500K | 1.00× | |
| 29 | Maryland | ~300K | 1.00× | |
| 30 | Illinois | ~700K | 0.99× | |
| 31 | Ohio | ~600K | 0.99× | |
| 32 | Tennessee | ~400K | 0.99× | |
| 33 | Oregon | ~200K | 0.99× | |
| 34 | Nebraska | ~100K | 0.99× | |
| 35 | Rhode Island | ~60K | 0.98× | |
| 36 | North Dakota | ~40K | 0.97× | |
| 37 | New Jersey | ~500K | 0.96× | |
| 38 | New York | ~1M | 0.95× | |
| 39 | Connecticut | ~200K | 0.95× | |
| 40 | Wisconsin | ~300K | 0.91× | |
| 41 | Minnesota | ~300K | 0.91× | |
| 42 | Montana | ~50K | 0.91× | |
| 43 | Massachusetts | ~400K | 0.90× | |
| 44 | Hawaii | ~80K | 0.89× | |
| 45 | New Hampshire | ~70K | 0.87× | |
| 46 | Delaware | ~50K | 0.87× | |
| 47 | Iowa | ~100K | 0.85× | |
| 48 | Maine | ~60K | 0.85× | |
| 49 | Vermont | ~30K | 0.81× | |
| 50 | Washington, District of Columbia | ~50K | 0.77× |
The strongest cross-interests of the Reptiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Perfumer | Beauty & Wellness | 9.10× | ||
| 02 | Western swing | Music & Radio | 2.44× | ||
| 03 | Cat play and toys | Pets & Animals | 2.31× | ||
| 04 | Backyard | Home & Garden | 2.08× | ||
| 05 | Rabbits | Pets & Animals | 2.04× | ||
| 06 | Dog collar | Pets & Animals | 2.04× | ||
| 07 | Dog harness | Pets & Animals | 2.02× | ||
| 08 | French Bulldog | Pets & Animals | 2.02× | ||
| 09 | Kitchen utensil | Home & Garden | 1.95× | ||
| 10 | Golden Retriever | Pets & Animals | 1.88× | ||
| 11 | Dog health | Pets & Animals | 1.74× | ||
| 12 | Discount Tire | Shopping | 1.72× | ||
| 13 | Turkey hunting | Sports | 1.72× | ||
| 14 | Kitten | Pets & Animals | 1.70× | ||
| 15 | Trophy hunting | Sports | 1.69× | ||
| 16 | Dog walking | Pets & Animals | 1.67× | ||
| 17 | Pet store | Pets & Animals | 1.63× | ||
| 18 | Cat food | Pets & Animals | 1.62× | ||
| 19 | Western wear | Fashion & Accessoires | 1.59× | ||
| 20 | Pet food | Pets & Animals | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.32× | |
| DIY Mentality | THRILL | 1.07× | |
| Extroversion | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Career Orientation | POWER | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Reptiles has an estimated audience of 20,058,451 people in United States, concentrated in California and Texas.
55.8% of Reptiles fans are female, 44.2% are male, with an average age of 39.0 years.
Reptiles fans show strongest brand affinity for Rabbits (2.04×), Dog collar (2.04×), and Dog harness (2.02×) over the country average.
Reptiles fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Reptiles itself, the audience over-indexes on Dog collar (2.04×), Dog harness (2.02×), Pet food (1.57×), and French Bulldog (2.02×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Reptiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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