A data profile of the people who buy, follow and care about Reptiles in Spain — modelled from more than twelve digital signal sources. Reptiles has an estimated audience of 2,143,878 people in Spain.
The average Reptiles fan in Spain is 44.5 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Litter box, Rabbits, BBVA, with strongest over-indexing on Litter box (7.17× the country average).
Demographically, the Reptiles audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Reptiles fan in Spain is balanced, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for Litter box.
The key figures that characterise the Reptiles profile in Spain.
52.6% are female, 47.4% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 44.5 |
| Estimated audience size | 2,143,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Reptiles audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| India | 4.7% |
Where the Reptiles audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~70K | 2.62× | |
| 02 | Region of Murcia | ~80K | 1.14× | |
| 03 | Castilla-La Mancha | ~90K | 1.02× | |
| 04 | Galicia | ~100K | 0.99× | |
| 05 | Castile and León | ~90K | 0.97× | |
| 06 | Extremadura | ~40K | 0.94× | |
| 07 | Aragon | ~50K | 0.93× | |
| 08 | La Rioja | ~10K | 0.93× | |
| 09 | Andalusia | ~400K | 0.90× | |
| 10 | Comunidad Valenciana | ~200K | 0.88× | |
| 11 | Navarre | ~20K | 0.87× | |
| 12 | Community of Madrid | ~300K | 0.86× | |
| 13 | Catalonia | ~300K | 0.82× | |
| 14 | Canary Islands | ~90K | 0.82× | |
| 15 | Principality of Asturias | ~40K | 0.82× | |
| 16 | Basque Autonomous Country | ~60K | 0.80× | |
| 17 | Balearic Islands | ~50K | 0.80× |
The strongest cross-interests of the Reptiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Litter box | Pets & Animals | 7.17× | ||
| 02 | Rabbits | Pets & Animals | 5.98× | ||
| 03 | Cat play and toys | Pets & Animals | 4.61× | ||
| 04 | Dog collar | Pets & Animals | 4.31× | ||
| 05 | Golden Retriever | Pets & Animals | 3.96× | ||
| 06 | French Bulldog | Pets & Animals | 3.94× | ||
| 07 | Dog health | Pets & Animals | 3.64× | ||
| 08 | Kitten | Pets & Animals | 3.43× | ||
| 09 | Insect | Pets & Animals | 3.33× | ||
| 10 | Birds | Pets & Animals | 3.02× | ||
| 11 | Pet food | Pets & Animals | 2.93× | ||
| 12 | Fish | Pets & Animals | 2.86× | ||
| 13 | Gmail | Internet & Social Media | 2.64× | ||
| 14 | Animal | Pets & Animals | 2.17× | ||
| 15 | IBEX 35 | Business & Career | 2.17× | ||
| 16 | Cats | Pets & Animals | 1.97× | ||
| 17 | Pets | Pets & Animals | 1.82× | ||
| 18 | Dogs | Pets & Animals | 1.76× | ||
| 19 | BBVA | Business & Career | 1.62× | ||
| 20 | Beauty | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.30× | |
| Need for Security | CONSERVATISM | 1.45× | |
| Indulgence | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.94× | |
| Luxury Orientation | PREMIUM | 0.99× | |
| Mindfulness | BALANCE | 1.01× |
Reptiles has an estimated audience of 2,143,878 people in Spain, concentrated in Andalusia and Catalonia.
52.6% of Reptiles fans are female, 47.4% are male, with an average age of 44.5 years.
Reptiles fans show strongest brand affinity for Litter box (7.17×), Rabbits (5.98×), and BBVA (1.62×) over the country average.
Reptiles fans in Spain are most concentrated in Andalusia (reach ~400K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Reptiles itself, the audience over-indexes on Rabbits (5.98×), BBVA (1.62×), Pets (1.82×), and Animal (2.17×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Reptiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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