Animal Audience in Spain
Animal has an estimated audience of 13,718,108 people in Spain. 57.7% are female, 42.3% are male, average age 45.3. Top brand affinities: Aldi, TripAdvisor, Iberia (airline), WhatsApp, Dentistry.
Top brand affinities include Aldi, TripAdvisor, Iberia (airline), with strongest over-indexing on Aldi (2.64× the country average). Demographically, the Animal audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation.
Category: Pets & Animals · Type: Topic
Demographics of Animal fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.3 |
| Estimated audience size | 13,718,108 |
Audience persona
The typical Animal fan in Spain is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 2.64× | Shopping |
| TripAdvisor | 3.03× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.62× | Internet & Social Media | |
| Dentistry | 3.27× | Business & Career |
| Wedding dress | 2.48× | Fashion & Accessoires |
| Local food | 1.91× | Food & Beverages |
| Kundalini yoga | 3.35× | Health |
| Lunch | 2.13× | Food & Beverages |
| Beagle | 2.72× | Pets & Animals |
| Liam Neeson | 3.25× | Movies & TV |
| Crunchyroll | 3.28× | Games |
| CAC 40 | 1.56× | Business & Career |
| Lay's | 5.32× | Food & Beverages |
| Pet food | 1.66× | Pets & Animals |
| Rugby union | 3.02× | Sports |
| Livemusic | 1.73× | Music & Radio |
| Tequila | 3.16× | Food & Beverages |
| Pandora | 2.22× | Fashion & Accessoires |
| Conforama | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.11 |
| Mindfulness | BALANCE | 0.99 |
| DIY Mentality | THRILL | 0.96 |
| Luxury Orientation | PREMIUM | 0.93 |
| Social Media Usage | JOY | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
See Animal audiences in other countries
More Pets & Animals audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.