A data profile of the people who buy, follow and care about Animal in Spain — modelled from more than twelve digital signal sources. Animal has an estimated audience of 13,718,108 people in Spain.
Animal has an estimated audience of 13,718,108 people in Spain. 57.7% are female, 42.3% are male, average age 45.3. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Aldi, Distilled beverage.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (1.97× the country average).
Demographically, the Animal audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Pet Ownership, Individualism.
The typical Animal fan in Spain is more female, around 45.3 years old, with strong Pet Ownership tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Animal profile in Spain.
57.7% are female, 42.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 45.3 |
| Estimated audience size | 13,718,108 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Animal audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volunteering | Politics & Society | 3.34× | ||
| 02 | Satire | Literature | 3.12× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 2.72× | ||
| 04 | Betfair | Games | 2.29× | ||
| 05 | Reptiles | Pets & Animals | 2.17× | ||
| 06 | Flower bouquet | Home & Garden | 2.06× | ||
| 07 | Internet & Social Media | 1.98× | |||
| 08 | Real property | Home & Garden | 1.98× | ||
| 09 | Iberia (airline) | Travel & Leisure | 1.97× | ||
| 10 | Refrigerator | Home & Garden | 1.96× | ||
| 11 | Mango | Shopping | 1.84× | ||
| 12 | Dentistry | Business & Career | 1.82× | ||
| 13 | Distilled beverage | Food & Beverages | 1.75× | ||
| 14 | Badoo | Internet & Social Media | 1.72× | ||
| 15 | Beagle | Pets & Animals | 1.72× | ||
| 16 | Local food | Food & Beverages | 1.67× | ||
| 17 | Pet food | Pets & Animals | 1.67× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.60× | ||
| 19 | Animal rights | Politics & Society | 1.55× | ||
| 20 | Aldi | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.35× | |
| Individualism | JOY | 1.24× | |
| Sustainability | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.90× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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