A data profile of the people who buy, follow and care about Animal in India — modelled from more than twelve digital signal sources. Animal has an estimated audience of 18,871,669 people in India.
Animal has an estimated audience of 18,871,669 people in India. 22.7% are female, 77.3% are male, average age 34.3. Top brand affinities: Videography, Dogs, Real property, OnePlus, Siberian Husky.
Top brand affinities include Videography, Dogs, Real property, with strongest over-indexing on Videography (2.33× the country average).
Demographically, the Animal audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Pet Ownership, Spirituality.
The typical Animal fan in India is more male, around 34.3 years old, with strong Pet Ownership tendencies and a notable affinity for Videography.
The key figures that characterise the Animal profile in India.
22.7% are female, 77.3% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 34.3 |
| Estimated audience size | 18,871,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Animal audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog toy | Pets & Animals | 3.85× | ||
| 02 | Border Collie | Pets & Animals | 3.83× | ||
| 03 | Siberian Husky | Pets & Animals | 3.79× | ||
| 04 | Dachshund | Pets & Animals | 3.53× | ||
| 05 | British Shorthair | Pets & Animals | 3.28× | ||
| 06 | Cat food | Pets & Animals | 3.27× | ||
| 07 | Spanish language | Politics & Society | 2.51× | ||
| 08 | Videography | Internet & Social Media | 2.33× | ||
| 09 | Real property | Home & Garden | 2.18× | ||
| 10 | OnePlus | Technology & Electronics | 1.72× | ||
| 11 | Breakfast television | Movies & TV | 1.69× | ||
| 12 | Dogs | Pets & Animals | 1.68× | ||
| 13 | Donation | Business & Career | 1.65× | ||
| 14 | Mixed martial arts | Sports | 1.62× | ||
| 15 | Animal rights | Politics & Society | 1.62× | ||
| 16 | Hindustan | Politics & Society | 1.57× | ||
| 17 | Pet food | Pets & Animals | 1.56× | ||
| 18 | Philanthropy | Arts & Culture | 1.53× | ||
| 19 | Non-governmental organization | Politics & Society | 1.53× | ||
| 20 | Knitting | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.78× | |
| Spirituality | BALANCE | 1.26× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Social Media Usage | JOY | 0.84× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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