A data profile of the people who buy, follow and care about Animal in Norway — modelled from more than twelve digital signal sources. Animal has an estimated audience of 1,542,874 people in Norway.
Animal has an estimated audience of 1,542,874 people in Norway. 57.9% are female, 42.1% are male, average age 45.3. Top brand affinities: Biltema, Dogs, Happiness, Hair products, Video games.
Top brand affinities include Biltema, Dogs, Happiness, with strongest over-indexing on Biltema (2.1× the country average).
Demographically, the Animal audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Animal fan in Norway is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Animal profile in Norway.
57.9% are female, 42.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 45.3 |
| Estimated audience size | 1,542,874 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Animal audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.36× | ||
| 02 | Golden Retriever | Pets & Animals | 2.25× | ||
| 03 | Labrador Retriever | Pets & Animals | 2.25× | ||
| 04 | Instant messaging | Internet & Social Media | 2.16× | ||
| 05 | Biltema | Business & Career | 2.10× | ||
| 06 | Charity and causes | Business & Career | 1.93× | ||
| 07 | Dogs | Pets & Animals | 1.89× | ||
| 08 | Science fiction movies | Movies & TV | 1.85× | ||
| 09 | Meat | Food & Beverages | 1.80× | ||
| 10 | Fiction books | Literature | 1.80× | ||
| 11 | First-person shooter games | Games | 1.80× | ||
| 12 | Hair products | Beauty & Wellness | 1.71× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.67× | ||
| 14 | Happiness | Health | 1.62× | ||
| 15 | Online games | Games | 1.59× | ||
| 16 | Newspapers | Literature | 1.59× | ||
| 17 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 18 | Celebrity | Movies & TV | 1.56× | ||
| 19 | Electronics | Technology & Electronics | 1.53× | ||
| 20 | Video games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.62× | |
| Pet Ownership | JOY | 1.60× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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