A data profile of the people who buy, follow and care about Animal in Finland — modelled from more than twelve digital signal sources. Animal has an estimated audience of 1,253,565 people in Finland.
Animal has an estimated audience of 1,253,565 people in Finland. 65.3% are female, 34.7% are male, average age 44.2. Top brand affinities: Google, Finnair, Dogs, Happiness, Gina Tricot.
Top brand affinities include Google, Finnair, Dogs, with strongest over-indexing on Google (1.5× the country average).
Demographically, the Animal audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
The typical Animal fan in Finland is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Animal profile in Finland.
65.3% are female, 34.7% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 44.2 |
| Estimated audience size | 1,253,565 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Animal audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 5.3% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Animal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Viral video | Internet & Social Media | 2.56× | ||
| 02 | Instant messaging | Internet & Social Media | 2.18× | ||
| 03 | Charity and causes | Business & Career | 2.01× | ||
| 04 | Dogs | Pets & Animals | 1.94× | ||
| 05 | Swimming pool | Sports | 1.90× | ||
| 06 | Fiction books | Literature | 1.86× | ||
| 07 | Hair products | Beauty & Wellness | 1.78× | ||
| 08 | Celebrity | Movies & TV | 1.78× | ||
| 09 | Gina Tricot | Fashion & Accessoires | 1.76× | ||
| 10 | Wikipedia | Internet & Social Media | 1.74× | ||
| 11 | Meat | Food & Beverages | 1.67× | ||
| 12 | Lunch | Food & Beverages | 1.65× | ||
| 13 | Flower | Home & Garden | 1.63× | ||
| 14 | Tattoos | Fashion & Accessoires | 1.63× | ||
| 15 | Happiness | Health | 1.61× | ||
| 16 | Video games | Games | 1.55× | ||
| 17 | Valtteri Bottas | Sports | 1.53× | ||
| 18 | Finnair | Travel & Leisure | 1.51× | ||
| 19 | Lindex | Fashion & Accessoires | 1.51× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Pet Ownership | JOY | 1.46× | |
| Extroversion | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.98× | |
| Luxury Orientation | PREMIUM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Animal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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