A data profile of the people who buy, follow and care about Tattoos in Finland — modelled from more than twelve digital signal sources. Tattoos has an estimated audience of 684,188 people in Finland.
Tattoos has an estimated audience of 684,188 people in Finland. 58.4% are female, 41.6% are male, average age 42.3. Top brand affinities: Dernières Nouvelles d'Alsace, Google, YouTube, Facebook, IKEA.
Top brand affinities include Dernières Nouvelles d'Alsace, Google, YouTube, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.75× the country average).
Demographically, the Tattoos audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Tattoos fan in Finland is more female, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Tattoos profile in Finland.
58.4% are female, 41.6% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 42.3 |
| Estimated audience size | 684,188 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Tattoos audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.9% |
| Japan | 4.9% |
| Italy | 4.6% |
The strongest cross-interests of the Tattoos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fragrances | Beauty & Wellness | 3.07× | ||
| 02 | Coupons | Shopping | 2.84× | ||
| 03 | Skin | Beauty & Wellness | 2.78× | ||
| 04 | Basketball | Sports | 2.43× | ||
| 05 | Hair products | Beauty & Wellness | 2.37× | ||
| 06 | Cats | Pets & Animals | 2.35× | ||
| 07 | Dresses | Fashion & Accessoires | 2.20× | ||
| 08 | Shoes | Fashion & Accessoires | 1.99× | ||
| 09 | X | Internet & Social Media | 1.98× | ||
| 10 | Child | Kids & Family | 1.86× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Dernières Nouvelles d'Alsace | News | 1.75× | ||
| 13 | Internet & Social Media | 1.70× | |||
| 14 | Internet & Social Media | 1.66× | |||
| 15 | IKEA | Home & Garden | 1.66× | ||
| 16 | Helsinki | Travel & Leisure | 1.60× | ||
| 17 | Nordic countries | Travel & Leisure | 1.60× | ||
| 18 | Finland | Travel & Leisure | 1.57× | ||
| 19 | Finnair | Travel & Leisure | 1.51× | ||
| 20 | YouTube | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.87× | |
| Travelling | THRILL | 1.29× | |
| Urban Lifestyle | OPEN | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.44× | |
| Social Media Usage | JOY | 0.77× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tattoos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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