A data profile of the people who buy, follow and care about Dresses in Finland — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 1,061,837 people in Finland.
Dresses has an estimated audience of 1,061,837 people in Finland. 79.7% are female, 20.3% are male, average age 46.1. Top brand affinities: Finnair, Women's clothing, Shoes, Helsinki, Biltema.
Top brand affinities include Finnair, Women's clothing, Shoes, with strongest over-indexing on Finnair (1.96× the country average).
Demographically, the Dresses audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Extroversion, Community Orientation.
The typical Dresses fan in Finland is more female, around 46.1 years old, with strong Extroversion tendencies and a notable affinity for Finnair.
The key figures that characterise the Dresses profile in Finland.
79.7% are female, 20.3% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 46.1 |
| Estimated audience size | 1,061,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 38% |
of the worldwide Dresses audience comes from Finland.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 2.65× | ||
| 02 | Women's clothing | Fashion & Accessoires | 2.54× | ||
| 03 | Hair products | Beauty & Wellness | 2.21× | ||
| 04 | Shoes | Fashion & Accessoires | 2.18× | ||
| 05 | Lindex | Fashion & Accessoires | 2.06× | ||
| 06 | Desserts | Food & Beverages | 2.04× | ||
| 07 | Spas | Beauty & Wellness | 2.01× | ||
| 08 | Intersport | Shopping | 1.97× | ||
| 09 | Finnair | Travel & Leisure | 1.96× | ||
| 10 | Happiness | Health | 1.91× | ||
| 11 | Internet & Social Media | 1.85× | |||
| 12 | Dogs | Pets & Animals | 1.84× | ||
| 13 | Stockmann | Shopping | 1.78× | ||
| 14 | Kitchen | Home & Garden | 1.78× | ||
| 15 | Apartment | Business & Career | 1.67× | ||
| 16 | Nature | Home & Garden | 1.66× | ||
| 17 | Danske Bank | Business & Career | 1.64× | ||
| 18 | Helsinki | Travel & Leisure | 1.61× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.58× | ||
| 20 | Biltema | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.67× | |
| Community Orientation | OPEN | 1.62× | |
| Indulgence | JOY | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.93× | |
| Spirituality | BALANCE | 0.95× | |
| Individualism | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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