A data profile of the people who buy, follow and care about Dresses in Belgium — modelled from more than twelve digital signal sources. Dresses has an estimated audience of 2,442,202 people in Belgium.
The average Dresses fan in Belgium is 43.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Flemish Brabant.
Top brand affinities include Kruidvat, Women's clothing, WhatsApp, with strongest over-indexing on Kruidvat (1.55× the country average).
Demographically, the Dresses audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Dresses fan in Belgium is more female, around 43.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Dresses profile in Belgium.
76.1% are female, 23.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 43.9 |
| Estimated audience size | 2,442,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Dresses audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 5.1% |
| Italy | 4.6% |
Where the Dresses audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~400K | 1.54× | |
| 02 | Flemish Brabant | ~300K | 1.45× | |
| 03 | East Flanders | ~300K | 1.35× | |
| 04 | Brussels | ~200K | 1.29× | |
| 05 | West Flanders | ~300K | 1.28× | |
| 06 | Limburg | ~100K | 1.22× | |
| 07 | Luxembourg | ~50K | 0.82× | |
| 08 | Walloon Brabant | ~50K | 0.82× | |
| 09 | Province of Namur | ~90K | 0.78× | |
| 10 | Liege | ~100K | 0.72× | |
| 11 | Hainaut | ~200K | 0.67× |
The strongest cross-interests of the Dresses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.15× | ||
| 02 | Sunglasses | Fashion & Accessoires | 2.14× | ||
| 03 | Women's clothing | Fashion & Accessoires | 2.11× | ||
| 04 | Weddings | Kids & Family | 1.84× | ||
| 05 | HEMA | Shopping | 1.81× | ||
| 06 | Spas | Beauty & Wellness | 1.75× | ||
| 07 | Hair products | Beauty & Wellness | 1.72× | ||
| 08 | Desserts | Food & Beverages | 1.68× | ||
| 09 | H&M | Shopping | 1.65× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.63× | ||
| 11 | Beauty salons | Beauty & Wellness | 1.62× | ||
| 12 | Personal care | Health | 1.62× | ||
| 13 | Primark | Shopping | 1.61× | ||
| 14 | Shoes | Fashion & Accessoires | 1.56× | ||
| 15 | Toys | Games | 1.56× | ||
| 16 | Kruidvat | Shopping | 1.55× | ||
| 17 | Internet & Social Media | 1.51× | |||
| 18 | Psychology | Business & Career | 1.51× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Quality of life | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.49× | |
| Design Affinity | PREMIUM | 1.48× | |
| Extroversion | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Individualism | JOY | 0.98× | |
| Spirituality | BALANCE | 1.01× |
Dresses has an estimated audience of 2,442,202 people in Belgium, concentrated in Antwerp and East Flanders.
76.1% of Dresses fans are female, 23.9% are male, with an average age of 43.9 years.
Dresses fans show strongest brand affinity for Kruidvat (1.55×), Women's clothing (2.11×), and WhatsApp (1.51×) over the country average.
Dresses fans in Belgium are most concentrated in Antwerp (reach ~400K), East Flanders (reach ~300K), and Flemish Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Dresses itself, the audience over-indexes on Women's clothing (2.11×), WhatsApp (1.51×), Shoes (1.56×), and H&M (1.65×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Dresses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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