A data profile of the people who buy, follow and care about Women's clothing in Belgium — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 2,974,528 people in Belgium.
The average Women's clothing fan in Belgium is 42.9 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Dresses, Skirt, Men's clothing, with strongest over-indexing on Dresses (2.11× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Women's clothing fan in Belgium is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Dresses.
The key figures that characterise the Women's clothing profile in Belgium.
73.9% are female, 26.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 42.9 |
| Estimated audience size | 2,974,528 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Women's clothing audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
Where the Women's clothing audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~200K | 1.17× | |
| 02 | Flemish Brabant | ~300K | 1.08× | |
| 03 | Luxembourg | ~80K | 1.06× | |
| 04 | Walloon Brabant | ~80K | 1.03× | |
| 05 | Antwerp | ~300K | 1.01× | |
| 06 | Province of Namur | ~100K | 1.00× | |
| 07 | East Flanders | ~300K | 0.98× | |
| 08 | West Flanders | ~200K | 0.96× | |
| 09 | Limburg | ~100K | 0.96× | |
| 10 | Liege | ~200K | 0.95× | |
| 11 | Hainaut | ~300K | 0.94× |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.18× | ||
| 02 | Gown | Fashion & Accessoires | 2.13× | ||
| 03 | Dresses | Fashion & Accessoires | 2.11× | ||
| 04 | Blouse | Fashion & Accessoires | 2.10× | ||
| 05 | Coat (clothing) | Fashion & Accessoires | 1.85× | ||
| 06 | Sweater | Fashion & Accessoires | 1.73× | ||
| 07 | Jeans | Fashion & Accessoires | 1.70× | ||
| 08 | Trousers | Fashion & Accessoires | 1.69× | ||
| 09 | Engagement ring | Fashion & Accessoires | 1.66× | ||
| 10 | Earring | Fashion & Accessoires | 1.63× | ||
| 11 | Men's clothing | Fashion & Accessoires | 1.62× | ||
| 12 | Mango | Shopping | 1.57× | ||
| 13 | Ring (jewellery) | Fashion & Accessoires | 1.56× | ||
| 14 | Jacket | Fashion & Accessoires | 1.55× | ||
| 15 | Handbags | Fashion & Accessoires | 1.53× | ||
| 16 | Genetics | Kids & Family | 1.53× | ||
| 17 | Linens | Home & Garden | 1.53× | ||
| 18 | Knitting | Home & Garden | 1.51× | ||
| 19 | Bikini | Fashion & Accessoires | 1.51× | ||
| 20 | Wool | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.58× | |
| Social Media Usage | JOY | 0.70× | |
| Urban Lifestyle | OPEN | 0.71× |
Women's clothing has an estimated audience of 2,974,528 people in Belgium, concentrated in Antwerp and East Flanders.
73.9% of Women's clothing fans are female, 26.1% are male, with an average age of 42.9 years.
Women's clothing fans show strongest brand affinity for Dresses (2.11×), Skirt (2.18×), and Men's clothing (1.62×) over the country average.
Women's clothing fans in Belgium are most concentrated in Antwerp (reach ~300K), East Flanders (reach ~300K), and Hainaut (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Women's clothing itself, the audience over-indexes on Skirt (2.18×), Men's clothing (1.62×), Blouse (2.1×), and Trousers (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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