Rascasse Audience Intelligence

Women's clothing Audience in India

A data profile of the people who buy, follow and care about Women's clothing in India — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 19,060,892 people in India.

#46among Lifestyle cluster in India
#95among Topic in India#5in Fashion & Accessoires

The average Women's clothing fan in India is 31.9 years old, balanced, and lives primarily in Gujarat.

The audience is concentrated in Gujarat, Maharashtra, Uttar Pradesh.

Category: Fashion & Accessoires · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Women's clothing profile in India.

Audience size
19.1M
in India
Gender
45.5%♀
54.5% male
Age
31.9
average years
Country rank
#127
Topic in India
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's clothing fans

45.5% are female, 54.5% are male, average age 31.9.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Women's clothing audience in India
MetricValue
Female45.5%
Male54.5%
Average age31.9
Estimated audience size19,060,892
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Women's clothing audience in India
Age bracketShare%
16-1934%
20-2930%
30-3917%
40-4911%
50+8%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Women's clothing audience comes from India.

Worldwide audience distribution share by country for Women's clothing
CountryShare
United States14.9%
Japan7.7%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's clothing audience in India is strongest.

Fig. 05

Top regions by affinity

Women's clothing fans by region: top regions in India
#RegionReachAffinity×
01Gujarat~1.5M2.36×
02Rajasthan~600K1.46×
03Punjab (region)~400K1.46×
04Madhya Pradesh~500K1.27×
05Haryana~300K1.24×
06Uttarakhand~100K1.22×
07Maharashtra~1M1.18×
08Uttar Pradesh~1M1.13×
09Himachal Pradesh~80K1.12×
10Goa~20K1.10×
11Nagaland~10K1.08×
12Meghalaya~20K1.04×
13Mizoram~10K1.01×
14Sikkim~9K1.01×
15Arunachal Pradesh~10K0.98×
16Jammu and Kashmir~80K0.97×
17Karnataka~400K0.93×
18Manipur~20K0.93×
19Tripura~20K0.90×
20Chhattisgarh~100K0.89×
21Assam~200K0.83×
22Jharkhand~100K0.78×
23Tamil Nadu~300K0.76×
24Telangana~200K0.76×
25Andhra Pradesh~200K0.70×
26Kerala~200K0.68×
27Bihar~200K0.65×
28Odisha~100K0.61×
29West Bengal~300K0.58×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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