A data profile of the people who buy, follow and care about Women's clothing in Finland — modelled from more than twelve digital signal sources. Women's clothing has an estimated audience of 1,343,018 people in Finland.
Women's clothing has an estimated audience of 1,343,018 people in Finland. 79.8% are female, 20.2% are male, average age 45.7. Top brand affinities: Dresses, Shoes, Skirt, Blouse, Lindex.
Top brand affinities include Dresses, Shoes, Skirt, with strongest over-indexing on Dresses (2.54× the country average).
Demographically, the Women's clothing audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Travelling.
The typical Women's clothing fan in Finland is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Dresses.
The key figures that characterise the Women's clothing profile in Finland.
79.8% are female, 20.2% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 45.7 |
| Estimated audience size | 1,343,018 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Women's clothing audience comes from Finland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 7.7% |
| China | 5.2% |
The strongest cross-interests of the Women's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dresses | Fashion & Accessoires | 2.54× | ||
| 02 | Blouse | Fashion & Accessoires | 2.54× | ||
| 03 | Skirt | Fashion & Accessoires | 2.41× | ||
| 04 | Vero Moda | Shopping | 1.99× | ||
| 05 | Handbags | Fashion & Accessoires | 1.91× | ||
| 06 | Discount stores | Shopping | 1.88× | ||
| 07 | Coupons | Shopping | 1.76× | ||
| 08 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 09 | Yarn | Fashion & Accessoires | 1.67× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.66× | ||
| 11 | Trousers | Fashion & Accessoires | 1.66× | ||
| 12 | Lindex | Fashion & Accessoires | 1.64× | ||
| 13 | Crochet | Home & Garden | 1.64× | ||
| 14 | H&M | Shopping | 1.63× | ||
| 15 | AliExpress | Shopping | 1.63× | ||
| 16 | Fashion design | Business & Career | 1.58× | ||
| 17 | Bedroom | Home & Garden | 1.57× | ||
| 18 | Shoes | Fashion & Accessoires | 1.54× | ||
| 19 | Living room | Home & Garden | 1.52× | ||
| 20 | Wool | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.50× | |
| Travelling | THRILL | 1.14× | |
| Early Adopter Mentality | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.65× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Patriotism | CONSERVATISM | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Women's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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