A data profile of the people who buy, follow and care about Yarn in Finland — modelled from more than twelve digital signal sources. Yarn has an estimated audience of 718,189 people in Finland.
Yarn has an estimated audience of 718,189 people in Finland. 81.5% are female, 18.5% are male, average age 44.3. Top brand affinities: Sewing machine, Knitting, Helsinki, Do it yourself (DIY), Stockmann.
Top brand affinities include Sewing machine, Knitting, Helsinki, with strongest over-indexing on Sewing machine (4.54× the country average).
Demographically, the Yarn audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Creativity, DIY Mentality.
The typical Yarn fan in Finland is more female, around 44.3 years old, with strong Creativity tendencies and a notable affinity for Sewing machine.
The key figures that characterise the Yarn profile in Finland.
81.5% are female, 18.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 81.5% |
| Male | 18.5% |
| Average age | 44.3 |
| Estimated audience size | 718,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Yarn audience comes from Finland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Brazil | 6.3% |
| Japan | 6.0% |
The strongest cross-interests of the Yarn audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Group buying | Shopping | 5.11× | ||
| 02 | Sewing machine | Home & Garden | 4.54× | ||
| 03 | Cashmere wool | Fashion & Accessoires | 4.05× | ||
| 04 | Wholesale | Fashion & Accessoires | 3.51× | ||
| 05 | Knitting | Home & Garden | 3.26× | ||
| 06 | Shih Tzu | Pets & Animals | 2.66× | ||
| 07 | Beagle | Pets & Animals | 2.57× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.46× | ||
| 09 | Weaving | Fashion & Accessoires | 2.35× | ||
| 10 | Flea market | Home & Garden | 2.05× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.97× | ||
| 12 | Helsinki | Travel & Leisure | 1.92× | ||
| 13 | Local food | Food & Beverages | 1.92× | ||
| 14 | Lindex | Fashion & Accessoires | 1.86× | ||
| 15 | Flower | Home & Garden | 1.83× | ||
| 16 | Lunch | Food & Beverages | 1.81× | ||
| 17 | Crafts | Home & Garden | 1.72× | ||
| 18 | Women's clothing | Fashion & Accessoires | 1.67× | ||
| 19 | Stockmann | Shopping | 1.66× | ||
| 20 | Hair products | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.98× | |
| DIY Mentality | THRILL | 1.64× | |
| Indulgence | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Risk Appetite | THRILL | 0.95× | |
| Social Media Usage | JOY | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Yarn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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