A data profile of the people who buy, follow and care about Sewing machine in Finland — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 498,021 people in Finland.
Sewing machine has an estimated audience of 498,021 people in Finland. 79.1% are female, 20.9% are male, average age 44.2. Top brand affinities: Pattern (sewing), AliExpress, Embroidery, Knitting needle, Yarn.
Top brand affinities include Pattern (sewing), AliExpress, Embroidery, with strongest over-indexing on Pattern (sewing) (7.57× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
The typical Sewing machine fan in Finland is more female, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for Pattern (sewing).
The key figures that characterise the Sewing machine profile in Finland.
79.1% are female, 20.9% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 44.2 |
| Estimated audience size | 498,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Sewing machine audience comes from Finland.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pattern (sewing) | Home & Garden | 7.57× | ||
| 02 | Wardrobe | Fashion & Accessoires | 7.28× | ||
| 03 | Cross-stitch | Home & Garden | 6.82× | ||
| 04 | Embroidery | Home & Garden | 6.71× | ||
| 05 | Quilting | Home & Garden | 6.57× | ||
| 06 | Ravelry | Internet & Social Media | 6.32× | ||
| 07 | Knitting pattern | Fashion & Accessoires | 5.76× | ||
| 08 | Knitting needle | Fashion & Accessoires | 5.55× | ||
| 09 | Candle | Home & Garden | 5.53× | ||
| 10 | AliExpress | Shopping | 5.48× | ||
| 11 | Weaving | Fashion & Accessoires | 4.64× | ||
| 12 | Yarn | Fashion & Accessoires | 4.54× | ||
| 13 | Wholesale | Fashion & Accessoires | 4.29× | ||
| 14 | Crochet | Home & Garden | 4.03× | ||
| 15 | Wool | Fashion & Accessoires | 3.92× | ||
| 16 | Bedroom | Home & Garden | 3.06× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | IKEA | Home & Garden | 1.62× | ||
| 19 | Yle Uutiset | Movies & TV | 1.55× | ||
| 20 | Iltalehti | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.55× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Travelling | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.50× | |
| Urban Lifestyle | OPEN | 0.76× | |
| Patriotism | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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