A data profile of the people who buy, follow and care about Sewing machine in United Kingdom — modelled from more than twelve digital signal sources. Sewing machine has an estimated audience of 3,202,096 people in United Kingdom.
The average Sewing machine fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Pattern (sewing), Singer Corporation, Textile industry, with strongest over-indexing on Pattern (sewing) (16.38× the country average).
Demographically, the Sewing machine audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sewing machine fan in United Kingdom is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Pattern (sewing).
The key figures that characterise the Sewing machine profile in United Kingdom.
78.9% are female, 21.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 78.9% |
| Male | 21.1% |
| Average age | 44.6 |
| Estimated audience size | 3,202,096 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Sewing machine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.6% |
| Brazil | 7.9% |
| Japan | 7.8% |
Where the Sewing machine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.50× | |
| 02 | Yorkshire and the Humber | ~400K | 1.45× | |
| 03 | Wales | ~200K | 1.11× | |
| 04 | East of England | ~300K | 1.09× | |
| 05 | North East | ~100K | 1.00× | |
| 06 | England | ~2.5M | 0.99× | |
| 07 | Scotland | ~300K | 0.98× | |
| 08 | South East | ~400K | 0.92× | |
| 09 | Northern Ireland | ~90K | 0.92× | |
| 10 | East Midlands | ~200K | 0.83× | |
| 11 | South West | ~200K | 0.80× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Sewing machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Singer Corporation | Home & Garden | 31.09× | ||
| 02 | Janome | Home & Garden | 29.54× | ||
| 03 | Sewing Club | Kids & Family | 20.74× | ||
| 04 | Machine embroidery | Home & Garden | 18.55× | ||
| 05 | Pattern (sewing) | Home & Garden | 16.38× | ||
| 06 | Sewing needle | Home & Garden | 13.68× | ||
| 07 | Ravelry | Internet & Social Media | 10.90× | ||
| 08 | Quilting | Home & Garden | 10.35× | ||
| 09 | Knitting pattern | Fashion & Accessoires | 9.93× | ||
| 10 | Textile industry | Fashion & Accessoires | 9.87× | ||
| 11 | Cross-stitch | Home & Garden | 9.60× | ||
| 12 | Knitting needle | Fashion & Accessoires | 9.59× | ||
| 13 | Tablecloth | Home & Garden | 9.18× | ||
| 14 | Sewing | Home & Garden | 5.67× | ||
| 15 | Crochet | Home & Garden | 5.35× | ||
| 16 | Yarn | Fashion & Accessoires | 4.77× | ||
| 17 | Textile arts | Arts & Culture | 4.67× | ||
| 18 | Embroidery | Home & Garden | 4.09× | ||
| 19 | Hobbycraft | Home & Garden | 3.98× | ||
| 20 | Weaving | Fashion & Accessoires | 3.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.81× | |
| Tradition | CONSERVATISM | 1.79× | |
| Design Affinity | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.72× | |
| Social Media Usage | JOY | 0.85× |
Sewing machine has an estimated audience of 3,202,096 people in United Kingdom, concentrated in England and South East.
78.9% of Sewing machine fans are female, 21.1% are male, with an average age of 44.6 years.
Sewing machine fans show strongest brand affinity for Pattern (sewing) (16.38×), Singer Corporation (31.09×), and Textile industry (9.87×) over the country average.
Sewing machine fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sewing machine itself, the audience over-indexes on Singer Corporation (31.09×), Textile industry (9.87×), Sewing (5.67×), and Machine embroidery (18.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sewing machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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