A data profile of the people who buy, follow and care about Textile arts in United Kingdom — modelled from more than twelve digital signal sources. Textile arts has an estimated audience of 4,108,632 people in United Kingdom.
The average Textile arts fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Sewing, Do it yourself (DIY), Houseplant, with strongest over-indexing on Sewing (4.63× the country average).
Demographically, the Textile arts audience skews more female with an average age of 43.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Textile arts fan in United Kingdom is more female, around 43.7 years old, with strong DIY Mentality tendencies and a notable affinity for Sewing.
The key figures that characterise the Textile arts profile in United Kingdom.
79.4% are female, 20.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 79.4% |
| Male | 20.6% |
| Average age | 43.7 |
| Estimated audience size | 4,108,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Textile arts audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 7.1% |
| Japan | 5.7% |
Where the Textile arts audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.25× | |
| 02 | East of England | ~400K | 1.11× | |
| 03 | South West | ~400K | 1.08× | |
| 04 | Yorkshire and the Humber | ~400K | 1.07× | |
| 05 | South East | ~600K | 1.05× | |
| 06 | West Midlands | ~200K | 1.01× | |
| 07 | North East | ~200K | 1.01× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | East Midlands | ~300K | 0.93× | |
| 10 | North West | ~400K | 0.86× | |
| 11 | Scotland | ~300K | 0.84× | |
| 12 | England | ~3M | 0.80× |
The strongest cross-interests of the Textile arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houseplant | Home & Garden | 4.76× | ||
| 02 | Sewing machine | Home & Garden | 4.67× | ||
| 03 | Dailymotion | Movies & TV | 4.64× | ||
| 04 | Sewing | Home & Garden | 4.63× | ||
| 05 | Handmade | Home & Garden | 3.35× | ||
| 06 | Etsy | Fashion & Accessoires | 2.61× | ||
| 07 | Art exhibition | Arts & Culture | 2.59× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 2.45× | ||
| 09 | Philanthropy | Arts & Culture | 2.43× | ||
| 10 | Real property | Home & Garden | 2.38× | ||
| 11 | Fine art | Business & Career | 2.22× | ||
| 12 | Museum | Arts & Culture | 2.10× | ||
| 13 | Confectionery | Food & Beverages | 2.08× | ||
| 14 | Local food | Food & Beverages | 1.94× | ||
| 15 | Volunteering | Politics & Society | 1.85× | ||
| 16 | Crafts | Home & Garden | 1.72× | ||
| 17 | Renovation | Home & Garden | 1.66× | ||
| 18 | Hobby | Home & Garden | 1.60× | ||
| 19 | Primark | Shopping | 1.56× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.75× | |
| Design Affinity | PREMIUM | 1.66× | |
| Creativity | OPEN | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.91× | |
| Family Orientation | CONSERVATISM | 0.97× |
Textile arts has an estimated audience of 4,108,632 people in United Kingdom, concentrated in England and South East.
79.4% of Textile arts fans are female, 20.6% are male, with an average age of 43.7 years.
Textile arts fans show strongest brand affinity for Sewing (4.63×), Do it yourself (DIY) (2.45×), and Houseplant (4.76×) over the country average.
Textile arts fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Textile arts itself, the audience over-indexes on Do it yourself (DIY) (2.45×), Houseplant (4.76×), Sewing machine (4.67×), and Crafts (1.72×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Textile arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.