Textile arts Audience in Germany
Textile arts has an estimated audience of 1,965,138 people in Germany. 77.9% are female, 22.1% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Knitting, Sewing, Sewing machine, Do it yourself (DIY), Tagesschau.
The average Textile arts fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Knitting, Sewing, Sewing machine, with strongest over-indexing on Knitting (7.04× the country average). Demographically, the Textile arts audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Textile arts fans
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 38.6 |
| Estimated audience size | 1,965,138 |
Audience persona
The typical Textile arts fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Knitting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 138,795 | 0.32× |
| Berlin | 137,414 | 1.56× |
| Bayern | 111,763 | 0.35× |
| Baden-Württemberg | 100,780 | 0.38× |
| Hessen | 76,970 | 0.51× |
| Niedersachsen | 58,679 | 0.31× |
| Thüringen | 58,586 | 1.17× |
| Sachsen-Anhalt | 57,812 | 1.14× |
| Rheinland-Pfalz | 56,037 | 0.57× |
| Mecklenburg-Vorpommern | 55,194 | 1.47× |
| Saarland | 54,868 | 2.27× |
| Brandenburg | 54,287 | 0.89× |
| Sachsen | 53,404 | 0.55× |
| Bremen | 52,213 | 3.11× |
| Schleswig-Holstein | 47,994 | 0.68× |
| Hamburg | 31,582 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Knitting | 7.04× | Home & Garden |
| Sewing | 6.15× | Home & Garden |
| Sewing machine | 6.21× | Home & Garden |
| Do it yourself (DIY) | 3.1× | Home & Garden |
| Tagesschau | 2.51× | Movies & TV |
| Etsy | 3.57× | Fashion & Accessoires |
| Pets | 1.76× | Pets & Animals |
| Ryanair | 2.48× | Travel & Leisure |
| Tour de France | 5.14× | Sports |
| Western Union | 3.66× | Business & Career |
| Harry Potter | 1.5× | Movies & TV |
| Sports betting | 5.41× | Games |
| Quilting | 6.17× | Home & Garden |
| Scooby-Doo | 3.83× | Movies & TV |
| Art exhibition | 3.03× | Arts & Culture |
| Handmade | 3.05× | Home & Garden |
| Automobiles | 1.56× | Cars & Mobility |
| Child development | 2.61× | Business & Career |
| Cat food | 2.57× | Pets & Animals |
| Local food | 2.4× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.8 |
| DIY Mentality | THRILL | 1.7 |
| Design Affinity | PREMIUM | 1.68 |
| Pet Ownership | JOY | 1.61 |
| Sports Activity | POWER | 1.46 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 7.1% |
| Japan | 5.7% |
See Textile arts audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Textile arts have in Germany?
Textile arts has an estimated audience of 1,965,138 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Textile arts fans?
77.9% of Textile arts fans are female, 22.1% are male, with an average age of 38.6 years.
Which brands do Textile arts fans like most?
Textile arts fans show strongest brand affinity for Knitting (7.04×), Sewing (6.15×), and Sewing machine (6.21×) over the country average.
Where do Textile arts fans live in Germany?
Textile arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 138,795), Berlin (reach 137,414), and Bayern (reach 111,763). These three regions account for the largest share of the active audience.
What other brands do Textile arts fans also like?
Beyond Textile arts itself, the audience over-indexes on Sewing (6.15×), Sewing machine (6.21×), Do it yourself (DIY) (3.1×), and Tagesschau (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Textile arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.