Rascasse Audience Intelligence

Textile arts Audience in Germany

A data profile of the people who buy, follow and care about Textile arts in Germany — modelled from more than twelve digital signal sources. Textile arts has an estimated audience of 1,965,138 people in Germany.

#1964among Topic in Germany#44in Arts & Culture

The average Textile arts fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sewing, Sewing machine, Knitting, with strongest over-indexing on Sewing (7.78× the country average).

Demographically, the Textile arts audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Textile arts fan in Germany is more female, around 38.6 years old, with strong Creativity tendencies and a notable affinity for Sewing.

Category: Arts & Culture · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Textile arts profile in Germany.

Audience size
2M
in Germany
Gender
77.9%♀
22.1% male
Age
38.6
average years
Country rank
#3423
Topic in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Textile arts fans

77.9% are female, 22.1% are male, average age 38.6.

Fig. 02

Gender split

77.9%
Female
22.1%
Male
Demographic split for Textile arts audience in Germany
MetricValue
Female77.9%
Male22.1%
Average age38.6
Estimated audience size1,965,138
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Textile arts audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Textile arts audience comes from Germany.

Worldwide audience distribution share by country for Textile arts
CountryShare
United States19.8%
United Kingdom7.1%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Textile arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Textile arts fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.39×
02Saarland~30K1.25×
03Berlin~100K1.22×
04Mecklenburg-Vorpommern~40K1.09×
05Sachsen-Anhalt~50K1.03×
06Thüringen~50K1.03×
07Brandenburg~60K0.98×
08Hamburg~40K0.95×
09Schleswig-Holstein~70K0.94×
10Rheinland-Pfalz~90K0.92×
11Sachsen~90K0.91×
12Niedersachsen~200K0.86×
13Hessen~100K0.85×
14Baden-Württemberg~200K0.82×
15Bayern~200K0.79×
16Nordrhein-Westfalen~300K0.74×
Fig. 06

Affinity by region

Affinity by region — Textile arts, Germany
0.74×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Textile arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Textile arts audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career11.62×
02Free University of BerlinBusiness & Career11.62×
03Königreich der StoffeKids & Family11.62×
04Machine embroideryHome & Garden11.59×
05RWTH Aachen UniversityBusiness & Career11.10×
06Sewing machineHome & Garden8.10×
07SewingHome & Garden7.78×
08KnittingHome & Garden6.10×
09Scooby-DooMovies & TV3.76×
10EtsyFashion & Accessoires3.69×
11HandmadeHome & Garden3.31×
12Do it yourself (DIY)Home & Garden2.88×
13HugendubelShopping2.60×
14TagesschauMovies & TV1.85×
15RyanairTravel & Leisure1.80×
16Home improvementHome & Garden1.77×
17CraftsHome & Garden1.75×
18IKEAHome & Garden1.68×
19Netto Marken-DiscountShopping1.67×
20Harry PotterMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Textile arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Textile arts audience · What stands out
TraitClusterDeviationScore
CreativityOPEN2.72×
Design AffinityPREMIUM2.02×
MindfulnessBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Textile arts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
Career OrientationPOWER0.93×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Textile arts have in Germany?

Textile arts has an estimated audience of 1,965,138 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Textile arts fans?

77.9% of Textile arts fans are female, 22.1% are male, with an average age of 38.6 years.

03

Which brands do Textile arts fans like most?

Textile arts fans show strongest brand affinity for Sewing (7.78×), Sewing machine (8.1×), and Knitting (6.1×) over the country average.

04

Where do Textile arts fans live in Germany?

Textile arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Textile arts fans also like?

Beyond Textile arts itself, the audience over-indexes on Sewing machine (8.1×), Knitting (6.1×), Humboldt University of Berlin (11.62×), and Do it yourself (DIY) (2.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in Germany

See Textile arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Textile arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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