Fine art Audience in United Kingdom
Fine art has an estimated audience of 11,791,285 people in United Kingdom. 67.8% are female, 32.2% are male, average age 45.5. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Art exhibition, Modern art, Museum, Contemporary art, Oil painting.
The average Fine art fan in United Kingdom is 45.5 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Art exhibition, Modern art, Museum, with strongest over-indexing on Art exhibition (3.81× the country average). Demographically, the Fine art audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Fine art fans
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.5 |
| Estimated audience size | 11,791,285 |
Audience persona
The typical Fine art fan in United Kingdom is more female, around 45.5 years old, with strong Sustainability tendencies and a notable affinity for Art exhibition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,843,464 | 1.01× |
| South East | 1,852,939 | 1.17× |
| Yorkshire and the Humber | 1,269,024 | 1.34× |
| Scotland | 888,150 | 0.84× |
| East of England | 834,354 | 0.78× |
| South West | 781,749 | 0.81× |
| East Midlands | 734,883 | 0.88× |
| West Midlands | 716,496 | 1.42× |
| Wales | 668,426 | 0.99× |
| North East | 563,340 | 1.23× |
| North West | 477,031 | 0.38× |
| Northern Ireland | 422,393 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 3.81× | Arts & Culture |
| Modern art | 3.03× | Arts & Culture |
| Museum | 2.65× | Arts & Culture |
| Contemporary art | 2.85× | Arts & Culture |
| Oil painting | 4.31× | Arts & Culture |
| Watercolor painting | 3.64× | Arts & Culture |
| Illustration | 2.84× | Arts & Culture |
| Digital art | 3.94× | Arts & Culture |
| Digital illustration | 4.45× | Arts & Culture |
| Etsy | 2.42× | Fashion & Accessoires |
| Newcast | 2.2× | Business & Career |
| Abstract art | 3.38× | Arts & Culture |
| Handicraft | 1.69× | Home & Garden |
| Drawing | 2.12× | Home & Garden |
| Houseplant | 2.91× | Home & Garden |
| Art museum | 2.24× | Arts & Culture |
| Self care | 2.02× | Health |
| Conceptual art | 2.95× | Arts & Culture |
| Home Interior Design | 2.38× | Home & Garden |
| DeviantArt | 3.21× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.86 |
| Design Affinity | PREMIUM | 1.46 |
| Indulgence | JOY | 1.43 |
| Mindfulness | BALANCE | 1.38 |
| Luxury Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
See Fine art audiences in other countries
More Field of study audiences in United Kingdom
- Music (37,354,190)
- Politics and social issues (31,314,765)
- Education (21,421,708)
- Architecture (19,259,500)
- Entrepreneurship (19,071,073)
Frequently asked questions
How many fans does Fine art have in United Kingdom?
Fine art has an estimated audience of 11,791,285 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Fine art fans?
67.8% of Fine art fans are female, 32.2% are male, with an average age of 45.5 years.
Which brands do Fine art fans like most?
Fine art fans show strongest brand affinity for Art exhibition (3.81×), Modern art (3.03×), and Museum (2.65×) over the country average.
Where do Fine art fans live in United Kingdom?
Fine art fans in United Kingdom are most concentrated in England (reach 8,843,464), South East (reach 1,852,939), and Yorkshire and the Humber (reach 1,269,024). These three regions account for the largest share of the active audience.
What other brands do Fine art fans also like?
Beyond Fine art itself, the audience over-indexes on Modern art (3.03×), Museum (2.65×), Contemporary art (2.85×), and Oil painting (4.31×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.