A data profile of the people who buy, follow and care about Fine art in United Kingdom — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 11,791,285 people in United Kingdom.
The average Fine art fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Art exhibition, Modern art, Museum, with strongest over-indexing on Art exhibition (3.81× the country average).
Demographically, the Fine art audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fine art fan in United Kingdom is more female, around 45.5 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.
The key figures that characterise the Fine art profile in United Kingdom.
67.8% are female, 32.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 67.8% |
| Male | 32.2% |
| Average age | 45.5 |
| Estimated audience size | 11,791,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Fine art audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.35× | |
| 02 | Yorkshire and the Humber | ~1M | 1.27× | |
| 03 | South East | ~2M | 1.14× | |
| 04 | North East | ~500K | 1.14× | |
| 05 | Northern Ireland | ~400K | 1.10× | |
| 06 | England | ~9M | 1.01× | |
| 07 | Wales | ~700K | 1.00× | |
| 08 | East Midlands | ~800K | 0.93× | |
| 09 | South West | ~900K | 0.88× | |
| 10 | Scotland | ~900K | 0.87× | |
| 11 | East of England | ~900K | 0.85× | |
| 12 | North West | ~800K | 0.67× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital illustration | Arts & Culture | 4.45× | ||
| 02 | Oil painting | Arts & Culture | 4.31× | ||
| 03 | Digital art | Arts & Culture | 3.94× | ||
| 04 | Art exhibition | Arts & Culture | 3.81× | ||
| 05 | Watercolor painting | Arts & Culture | 3.64× | ||
| 06 | Abstract art | Arts & Culture | 3.38× | ||
| 07 | DeviantArt | Internet & Social Media | 3.21× | ||
| 08 | Modern art | Arts & Culture | 3.03× | ||
| 09 | Conceptual art | Arts & Culture | 2.95× | ||
| 10 | Houseplant | Home & Garden | 2.91× | ||
| 11 | Contemporary art | Arts & Culture | 2.85× | ||
| 12 | Illustration | Arts & Culture | 2.84× | ||
| 13 | Museum | Arts & Culture | 2.65× | ||
| 14 | Etsy | Fashion & Accessoires | 2.42× | ||
| 15 | Home Interior Design | Home & Garden | 2.38× | ||
| 16 | Art museum | Arts & Culture | 2.24× | ||
| 17 | Newcast | Business & Career | 2.20× | ||
| 18 | Drawing | Home & Garden | 2.12× | ||
| 19 | Self care | Health | 2.02× | ||
| 20 | Handicraft | Home & Garden | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.93× | |
| Urban Lifestyle | OPEN | 1.57× | |
| Pet Ownership | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Risk Appetite | THRILL | 0.88× |
Fine art has an estimated audience of 11,791,285 people in United Kingdom, concentrated in England and South East.
67.8% of Fine art fans are female, 32.2% are male, with an average age of 45.5 years.
Fine art fans show strongest brand affinity for Art exhibition (3.81×), Modern art (3.03×), and Museum (2.65×) over the country average.
Fine art fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~2M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Modern art (3.03×), Museum (2.65×), Contemporary art (2.85×), and Oil painting (4.31×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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