A data profile of the people who buy, follow and care about Fine art in Brazil — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 6,043,678 people in Brazil.
The average Fine art fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Stitches (store), BTS, Makeup Tutorials, with strongest over-indexing on Stitches (store) (1.82× the country average).
Demographically, the Fine art audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fine art fan in Brazil is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for Stitches (store).
The key figures that characterise the Fine art profile in Brazil.
64.4% are female, 35.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 41.9 |
| Estimated audience size | 6,043,678 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Fine art audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~600K | 1.67× | |
| 02 | Paraíba | ~200K | 1.30× | |
| 03 | Pernambuco | ~400K | 1.27× | |
| 04 | Federal District | ~100K | 1.27× | |
| 05 | São Paulo | ~2M | 1.17× | |
| 06 | Rio de Janeiro | ~600K | 1.09× | |
| 07 | Santa Catarina | ~300K | 1.09× | |
| 08 | Rio Grande do Sul | ~400K | 1.04× | |
| 09 | Amapá | ~20K | 1.03× | |
| 10 | Roraima | ~20K | 1.03× | |
| 11 | Espírito Santo | ~100K | 1.02× | |
| 12 | Sergipe | ~60K | 1.02× | |
| 13 | Acre | ~20K | 1.02× | |
| 14 | Minas Gerais | ~600K | 1.01× | |
| 15 | Rio Grande do Norte | ~100K | 0.99× | |
| 16 | Goiás | ~200K | 0.97× | |
| 17 | Tocantins | ~40K | 0.96× | |
| 18 | Alagoas | ~80K | 0.95× | |
| 19 | Rondônia | ~50K | 0.95× | |
| 20 | Piauí | ~80K | 0.93× | |
| 21 | Mato Grosso | ~100K | 0.92× | |
| 22 | Mato Grosso do Sul | ~80K | 0.92× | |
| 23 | Bahia | ~400K | 0.91× | |
| 24 | Amazonas | ~90K | 0.90× | |
| 25 | Pará | ~200K | 0.88× | |
| 26 | Maranhão | ~100K | 0.88× | |
| 27 | Ceará | ~200K | 0.87× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Lessons | Beauty & Wellness | 2.04× | ||
| 02 | Makeup &hair | Beauty & Wellness | 1.92× | ||
| 03 | Beauty Makeup | Beauty & Wellness | 1.89× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.84× | ||
| 05 | Modern art | Arts & Culture | 1.84× | ||
| 06 | Stitches (store) | Fashion & Accessoires | 1.82× | ||
| 07 | BTS | Music & Radio | 1.79× | ||
| 08 | Handmade Crafts | Kids & Family | 1.79× | ||
| 09 | Makeup brush | Beauty & Wellness | 1.77× | ||
| 10 | Art exhibition | Arts & Culture | 1.74× | ||
| 11 | Knitting needle | Fashion & Accessoires | 1.71× | ||
| 12 | Watercolor painting | Arts & Culture | 1.64× | ||
| 13 | Illustration | Arts & Culture | 1.62× | ||
| 14 | Pattern (sewing) | Home & Garden | 1.61× | ||
| 15 | Early childhood | Kids & Family | 1.59× | ||
| 16 | Curly Hair | Beauty & Wellness | 1.56× | ||
| 17 | Contemporary dance | Arts & Culture | 1.56× | ||
| 18 | Handmade | Home & Garden | 1.53× | ||
| 19 | Contemporary art | Arts & Culture | 1.51× | ||
| 20 | Home décor products | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.15× | |
| Extroversion | THRILL | 1.14× | |
| Creativity | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.74× |
Fine art has an estimated audience of 6,043,678 people in Brazil, concentrated in São Paulo and Minas Gerais.
64.4% of Fine art fans are female, 35.6% are male, with an average age of 41.9 years.
Fine art fans show strongest brand affinity for Stitches (store) (1.82×), BTS (1.79×), and Makeup Tutorials (1.84×) over the country average.
Fine art fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on BTS (1.79×), Makeup Tutorials (1.84×), Modern art (1.84×), and Pattern (sewing) (1.61×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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