A data profile of the people who buy, follow and care about Contemporary art in Brazil — modelled from more than twelve digital signal sources. Contemporary art has an estimated audience of 4,597,184 people in Brazil.
The average Contemporary art fan in Brazil is 38.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Harry Potter, Modern art, Art exhibition, with strongest over-indexing on Harry Potter (1.79× the country average).
Demographically, the Contemporary art audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Contemporary art fan in Brazil is more female, around 38.5 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Contemporary art profile in Brazil.
62.6% are female, 37.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 38.5 |
| Estimated audience size | 4,597,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Contemporary art audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.0% |
| China | 12.1% |
| Japan | 11.2% |
Where the Contemporary art audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.13× | |
| 02 | Acre | ~20K | 1.06× | |
| 03 | Sergipe | ~50K | 1.04× | |
| 04 | Roraima | ~10K | 1.04× | |
| 05 | Alagoas | ~70K | 1.02× | |
| 06 | Federal District | ~80K | 1.01× | |
| 07 | Rondônia | ~40K | 1.01× | |
| 08 | Pernambuco | ~200K | 1.00× | |
| 09 | Amazonas | ~80K | 1.00× | |
| 10 | Rio Grande do Norte | ~80K | 1.00× | |
| 11 | Piauí | ~60K | 1.00× | |
| 12 | Tocantins | ~30K | 1.00× | |
| 13 | Paraíba | ~90K | 0.99× | |
| 14 | Mato Grosso do Sul | ~70K | 0.99× | |
| 15 | Rio de Janeiro | ~400K | 0.97× | |
| 16 | Maranhão | ~100K | 0.97× | |
| 17 | Mato Grosso | ~80K | 0.97× | |
| 18 | Espírito Santo | ~90K | 0.96× | |
| 19 | Pará | ~100K | 0.95× | |
| 20 | São Paulo | ~1M | 0.94× | |
| 21 | Goiás | ~200K | 0.94× | |
| 22 | Santa Catarina | ~200K | 0.93× | |
| 23 | Ceará | ~200K | 0.93× | |
| 24 | Bahia | ~300K | 0.91× | |
| 25 | Rio Grande do Sul | ~200K | 0.91× | |
| 26 | Paraná | ~200K | 0.88× | |
| 27 | Minas Gerais | ~400K | 0.85× |
The strongest cross-interests of the Contemporary art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern art | Arts & Culture | 5.50× | ||
| 02 | Abstract art | Arts & Culture | 5.02× | ||
| 03 | Art exhibition | Arts & Culture | 4.99× | ||
| 04 | Oil painting | Arts & Culture | 3.80× | ||
| 05 | Art museum | Arts & Culture | 3.79× | ||
| 06 | Digital illustration | Arts & Culture | 3.38× | ||
| 07 | Watercolor painting | Arts & Culture | 3.27× | ||
| 08 | Red wine | Food & Beverages | 2.44× | ||
| 09 | Illustration | Arts & Culture | 2.41× | ||
| 10 | BTS | Music & Radio | 2.26× | ||
| 11 | Eclipse | Music & Radio | 2.06× | ||
| 12 | Art jewelry | Fashion & Accessoires | 1.83× | ||
| 13 | Harry Potter | Movies & TV | 1.79× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.75× | ||
| 15 | Google Docs | Internet & Social Media | 1.63× | ||
| 16 | Content marketing | Business & Career | 1.61× | ||
| 17 | Organic farming | Food & Beverages | 1.56× | ||
| 18 | Stranger Things | Movies & TV | 1.53× | ||
| 19 | Painting | Arts & Culture | 1.53× | ||
| 20 | Organic food | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.73× | |
| Urban Lifestyle | OPEN | 1.59× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Spirituality | BALANCE | 0.82× | |
| Need for Security | CONSERVATISM | 0.88× |
Contemporary art has an estimated audience of 4,597,184 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
62.6% of Contemporary art fans are female, 37.4% are male, with an average age of 38.5 years.
Contemporary art fans show strongest brand affinity for Harry Potter (1.79×), Modern art (5.5×), and Art exhibition (4.99×) over the country average.
Contemporary art fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Contemporary art itself, the audience over-indexes on Modern art (5.5×), Art exhibition (4.99×), Abstract art (5.02×), and Art museum (3.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Contemporary art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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