A data profile of the people who buy, follow and care about Eclipse in Brazil — modelled from more than twelve digital signal sources. Eclipse has an estimated audience of 6,799,621 people in Brazil.
Eclipse has an estimated audience of 6,799,621 people in Brazil. 50.9% are female, 49.1% are male, average age 38.1. Top brand affinities: Quality time, Cultural tourism, Brad Pitt, Film festival, Celebrity Gossip.
Top brand affinities include Quality time, Cultural tourism, Brad Pitt, with strongest over-indexing on Quality time (396.94× the country average).
Demographically, the Eclipse audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sports Activity, Career Orientation.
The typical Eclipse fan in Brazil is balanced, around 38.1 years old, with strong Sports Activity tendencies and a notable affinity for Quality time.
The key figures that characterise the Eclipse profile in Brazil.
50.9% are female, 49.1% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 38.1 |
| Estimated audience size | 6,799,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 8% |
of the worldwide Eclipse audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 21.8% |
| United States | 19.3% |
| Mexico | 12.5% |
The strongest cross-interests of the Eclipse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quality time | Kids & Family | 396.94× | ||
| 02 | Celebrity Gossip | News | 53.41× | ||
| 03 | Cultural tourism | Travel & Leisure | 39.76× | ||
| 04 | Jumpsuit | Fashion & Accessoires | 33.81× | ||
| 05 | Quadcopter | Technology & Electronics | 29.25× | ||
| 06 | Film festival | Movies & TV | 13.89× | ||
| 07 | Brad Pitt | Movies & TV | 12.98× | ||
| 08 | One Direction | Music & Radio | 11.21× | ||
| 09 | Arctic Monkeys | Music & Radio | 10.29× | ||
| 10 | Outfit of the day | Fashion & Accessoires | 9.21× | ||
| 11 | Jennifer Lawrence | Movies & TV | 8.33× | ||
| 12 | Graffiti | Arts & Culture | 8.10× | ||
| 13 | Snapchat | Internet & Social Media | 5.99× | ||
| 14 | Chelsea F.C. | Sports | 4.88× | ||
| 15 | Crime fiction | Literature | 4.56× | ||
| 16 | Breaking news | Movies & TV | 4.52× | ||
| 17 | Bollywood movies | Movies & TV | 4.02× | ||
| 18 | Chicago Bulls | Sports | 3.77× | ||
| 19 | Ecotourism | Business & Career | 3.60× | ||
| 20 | Superman | Movies & TV | 2.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 6.78× | |
| Career Orientation | POWER | 3.15× | |
| Sustainability | BALANCE | 2.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.27× | |
| Luxury Orientation | PREMIUM | 0.34× | |
| Need for Security | CONSERVATISM | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Eclipse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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