A data profile of the people who buy, follow and care about Eclipse in Mexico — modelled from more than twelve digital signal sources. Eclipse has an estimated audience of 3,903,462 people in Mexico.
The average Eclipse fan in Mexico is 33.3 years old, balanced, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Shopping and fashion, Game consoles, Catholic Church, with strongest over-indexing on Shopping and fashion (25.24× the country average).
Demographically, the Eclipse audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Eclipse fan in Mexico is balanced, around 33.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Eclipse profile in Mexico.
47.1% are female, 52.9% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 33.3 |
| Estimated audience size | 3,903,462 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 4% |
of the worldwide Eclipse audience comes from Mexico.
| Country | Share |
|---|---|
| Brazil | 21.8% |
| United States | 19.3% |
| Mexico | 12.5% |
Where the Eclipse audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Durango | ~80K | 1.48× | |
| 02 | Distrito Federal | ~700K | 1.31× | |
| 03 | Puebla | ~300K | 1.31× | |
| 04 | Coahuila de Zaragoza | ~100K | 1.23× | |
| 05 | State of Mexico | ~600K | 1.19× | |
| 06 | Hidalgo | ~100K | 1.16× | |
| 07 | Veracruz (state) | ~300K | 1.13× | |
| 08 | Michoacan de Ocampo | ~100K | 1.08× | |
| 09 | Morelos | ~70K | 1.07× | |
| 10 | Nuevo Leon | ~200K | 1.04× | |
| 11 | Nayarit | ~40K | 1.03× | |
| 12 | Jalisco | ~300K | 1.02× | |
| 13 | Zacatecas | ~50K | 1.02× | |
| 14 | Guerrero | ~100K | 1.01× | |
| 15 | Aguascalientes | ~50K | 1.01× | |
| 16 | Guanajuato | ~200K | 0.99× | |
| 17 | Yucatan | ~80K | 0.99× | |
| 18 | Chihuahua | ~100K | 0.96× | |
| 19 | Tlaxcala | ~40K | 0.96× | |
| 20 | Chiapas | ~100K | 0.93× | |
| 21 | Baja California | ~100K | 0.92× | |
| 22 | Baja California Sur | ~20K | 0.79× | |
| 23 | Colima | ~20K | 0.74× | |
| 24 | Campeche | ~20K | 0.70× | |
| 25 | Sinaloa | ~60K | 0.63× | |
| 26 | Oaxaca | ~30K | 0.31× |
The strongest cross-interests of the Eclipse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 25.72× | ||
| 02 | Shopping and fashion | Shopping | 25.24× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 16.66× | ||
| 04 | Game consoles | Technology & Electronics | 15.33× | ||
| 05 | Mobile game | Games | 15.33× | ||
| 06 | Catholic Church | Politics & Society | 15.11× | ||
| 07 | Travel agency | Travel & Leisure | 11.02× | ||
| 08 | Sarcasm | Politics & Society | 10.72× | ||
| 09 | El País | News | 10.33× | ||
| 10 | Banana | Food & Beverages | 9.30× | ||
| 11 | Dentistry | Business & Career | 8.41× | ||
| 12 | Broadcasting of sports events | Movies & TV | 6.72× | ||
| 13 | RT (TV network) | Movies & TV | 6.15× | ||
| 14 | Orange (fruit) | Food & Beverages | 6.09× | ||
| 15 | Mediterranean Sea | Travel & Leisure | 5.91× | ||
| 16 | Sexology | Kids & Family | 5.70× | ||
| 17 | Papaya | Food & Beverages | 5.28× | ||
| 18 | Avocado | Food & Beverages | 5.17× | ||
| 19 | Freeware | Technology & Electronics | 4.96× | ||
| 20 | Breastfeeding | Kids & Family | 4.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 15.11× | |
| Travelling | THRILL | 11.02× | |
| Risk Appetite | THRILL | 4.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.76× | |
| Urban Lifestyle | OPEN | 3.72× | |
| Risk Appetite | THRILL | 4.37× |
Eclipse has an estimated audience of 3,903,462 people in Mexico, concentrated in Distrito Federal and State of Mexico.
47.1% of Eclipse fans are female, 52.9% are male, with an average age of 33.3 years.
Eclipse fans show strongest brand affinity for Shopping and fashion (25.24×), Game consoles (15.33×), and Catholic Church (15.11×) over the country average.
Eclipse fans in Mexico are most concentrated in Distrito Federal (reach ~700K), State of Mexico (reach ~600K), and Jalisco (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Eclipse itself, the audience over-indexes on Game consoles (15.33×), Catholic Church (15.11×), Mobile game (15.33×), and Valentine's Day (25.72×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Eclipse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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