A data profile of the people who buy, follow and care about Bollywood movies in Brazil — modelled from more than twelve digital signal sources. Bollywood movies has an estimated audience of 3,836,946 people in Brazil.
The average Bollywood movies fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Raincoat, Seleção Brasileira, Eclipse, with strongest over-indexing on Raincoat (14.14× the country average).
Demographically, the Bollywood movies audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bollywood movies fan in Brazil is more female, around 42.4 years old, with strong Tradition tendencies and a notable affinity for Raincoat.
The key figures that characterise the Bollywood movies profile in Brazil.
59.8% are female, 40.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 42.4 |
| Estimated audience size | 3,836,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Bollywood movies audience comes from Brazil.
| Country | Share |
|---|---|
| India | 24.6% |
| United States | 11.3% |
| Indonesia | 3.2% |
Where the Bollywood movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~10K | 1.12× | |
| 02 | Piauí | ~60K | 1.09× | |
| 03 | Rondônia | ~30K | 1.07× | |
| 04 | Mato Grosso do Sul | ~60K | 1.03× | |
| 05 | Tocantins | ~30K | 1.03× | |
| 06 | Amapá | ~10K | 1.02× | |
| 07 | Amazonas | ~70K | 1.01× | |
| 08 | Sergipe | ~40K | 1.01× | |
| 09 | Maranhão | ~100K | 1.00× | |
| 10 | Paraíba | ~80K | 1.00× | |
| 11 | Rio Grande do Norte | ~60K | 1.00× | |
| 12 | Alagoas | ~60K | 1.00× | |
| 13 | Acre | ~10K | 1.00× | |
| 14 | Espírito Santo | ~80K | 0.99× | |
| 15 | Federal District | ~60K | 0.99× | |
| 16 | Mato Grosso | ~70K | 0.98× | |
| 17 | Pará | ~100K | 0.97× | |
| 18 | Pernambuco | ~200K | 0.95× | |
| 19 | Ceará | ~200K | 0.95× | |
| 20 | Goiás | ~100K | 0.95× | |
| 21 | Bahia | ~200K | 0.93× | |
| 22 | Santa Catarina | ~200K | 0.93× | |
| 23 | Rio Grande do Sul | ~200K | 0.92× | |
| 24 | Paraná | ~200K | 0.91× | |
| 25 | Minas Gerais | ~400K | 0.88× | |
| 26 | Rio de Janeiro | ~300K | 0.88× | |
| 27 | São Paulo | ~700K | 0.73× |
The strongest cross-interests of the Bollywood movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STAR Sports | Movies & TV | 33.30× | ||
| 02 | Merrell (company) | Fashion & Accessoires | 27.31× | ||
| 03 | Raincoat | Fashion & Accessoires | 14.14× | ||
| 04 | Sari-sari store | Shopping | 11.96× | ||
| 05 | Eclipse | Music & Radio | 4.02× | ||
| 06 | Mad Max | Music & Radio | 4.02× | ||
| 07 | HBO (Asia) | Movies & TV | 3.97× | ||
| 08 | Non-fiction books | Literature | 3.69× | ||
| 09 | Casino games | Games | 3.53× | ||
| 10 | Detective fiction | Literature | 3.45× | ||
| 11 | Word games | Games | 3.21× | ||
| 12 | Vietnamese cuisine | Food & Beverages | 2.74× | ||
| 13 | Spanish cuisine | Food & Beverages | 2.19× | ||
| 14 | Projection screen | Technology & Electronics | 2.16× | ||
| 15 | TV game shows | Movies & TV | 2.04× | ||
| 16 | Musical theatre | Movies & TV | 2.03× | ||
| 17 | Novel | Literature | 1.63× | ||
| 18 | Dancehalls | Music & Radio | 1.61× | ||
| 19 | Seleção Brasileira | Sports | 1.60× | ||
| 20 | Drama movies | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Travelling | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 1.03× | |
| Mindfulness | BALANCE | 1.04× |
Bollywood movies has an estimated audience of 3,836,946 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.8% of Bollywood movies fans are female, 40.2% are male, with an average age of 42.4 years.
Bollywood movies fans show strongest brand affinity for Raincoat (14.14×), Seleção Brasileira (1.6×), and Eclipse (4.02×) over the country average.
Bollywood movies fans in Brazil are most concentrated in São Paulo (reach ~700K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bollywood movies itself, the audience over-indexes on Seleção Brasileira (1.6×), Eclipse (4.02×), STAR Sports (33.3×), and Non-fiction books (3.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bollywood movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.