Dancehalls Audience in Brazil
Dancehalls has an estimated audience of 12,931,332 people in Brazil. 62.0% are female, 38.0% are male, average age 38.6. Top regions: São Paulo, Mato Grosso do Sul, Goiás.
The average Dancehalls fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Mato Grosso do Sul, Goiás. Demographically, the Dancehalls audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Music & Radio · Type: Topic
Demographics of Dancehalls fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.6 |
| Estimated audience size | 12,931,332 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,677,785 | 1.09× |
| Mato Grosso do Sul | 1,748,969 | 9.27× |
| Goiás | 1,598,564 | 3.24× |
| Rio Grande do Sul | 1,504,455 | 1.97× |
| Santa Catarina | 1,364,167 | 2.3× |
| Rio de Janeiro | 1,363,045 | 1.12× |
| Amazonas | None× | |
| Maranhão | None× | |
| Pará | None× | |
| Rondônia | None× | |
| Alagoas | None× | |
| Bahia | None× | |
| Pernambuco | None× | |
| Minas Gerais | None× | |
| Paraíba | None× | |
| Piauí | None× | |
| Federal District | None× | |
| Ceará | None× | |
| Paraná | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Risk Appetite | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.21 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 10.0% |
| Japan | 5.3% |
See Dancehalls audiences in other countries
More Music & Radio audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Dancehalls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.