A data profile of the people who buy, follow and care about Dancehalls in Brazil — modelled from more than twelve digital signal sources. Dancehalls has an estimated audience of 12,931,332 people in Brazil.
The average Dancehalls fan in Brazil is 38.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Rio Grande do Sul.
The key figures that characterise the Dancehalls profile in Brazil.
62.0% are female, 38.0% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.6 |
| Estimated audience size | 12,931,332 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Dancehalls audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.3% |
| Brazil | 10.0% |
| Japan | 5.3% |
Where the Dancehalls audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~200K | 1.08× | |
| 02 | Goiás | ~500K | 1.02× | |
| 03 | Rio Grande do Sul | ~800K | 1.01× | |
| 04 | Santa Catarina | ~600K | 1.01× | |
| 05 | São Paulo | ~3.5M | 1.00× | |
| 06 | Rio de Janeiro | ~1M | 1.00× | |
| 07 | Paraná | 0.00× | ||
| 08 | Alagoas | 0.00× | ||
| 09 | Amazonas | 0.00× | ||
| 10 | Minas Gerais | 0.00× | ||
| 11 | Pernambuco | 0.00× | ||
| 12 | Paraíba | 0.00× | ||
| 13 | Piauí | 0.00× | ||
| 14 | Pará | 0.00× | ||
| 15 | Rondônia | 0.00× | ||
| 16 | Ceará | 0.00× | ||
| 17 | Federal District | 0.00× | ||
| 18 | Maranhão | 0.00× | ||
| 19 | Bahia | 0.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dancehalls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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