A data profile of the people who buy, follow and care about Drama movies in Brazil — modelled from more than twelve digital signal sources. Drama movies has an estimated audience of 12,967,971 people in Brazil.
The average Drama movies fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include BTS, Sephora, Makeup Tutorials, with strongest over-indexing on BTS (1.92× the country average).
Demographically, the Drama movies audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Creativity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Drama movies fan in Brazil is more female, around 40.4 years old, with strong Creativity tendencies and a notable affinity for BTS.
The key figures that characterise the Drama movies profile in Brazil.
60.9% are female, 39.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.4 |
| Estimated audience size | 12,967,971 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Drama movies audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
Where the Drama movies audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~50K | 1.18× | |
| 02 | Rondônia | ~100K | 1.08× | |
| 03 | Tocantins | ~90K | 1.05× | |
| 04 | Roraima | ~40K | 1.05× | |
| 05 | Sergipe | ~100K | 1.04× | |
| 06 | Acre | ~50K | 1.04× | |
| 07 | Alagoas | ~200K | 1.02× | |
| 08 | Piauí | ~200K | 1.01× | |
| 09 | Paraíba | ~300K | 0.99× | |
| 10 | Rio Grande do Norte | ~200K | 0.99× | |
| 11 | Mato Grosso do Sul | ~200K | 0.99× | |
| 12 | Amazonas | ~200K | 0.98× | |
| 13 | Maranhão | ~300K | 0.97× | |
| 14 | Pará | ~400K | 0.96× | |
| 15 | Espírito Santo | ~300K | 0.96× | |
| 16 | Mato Grosso | ~200K | 0.96× | |
| 17 | Federal District | ~200K | 0.95× | |
| 18 | Pernambuco | ~600K | 0.94× | |
| 19 | Ceará | ~500K | 0.93× | |
| 20 | Goiás | ~500K | 0.92× | |
| 21 | Santa Catarina | ~500K | 0.90× | |
| 22 | Bahia | ~800K | 0.89× | |
| 23 | Rio Grande do Sul | ~700K | 0.89× | |
| 24 | Paraná | ~700K | 0.87× | |
| 25 | Rio de Janeiro | ~1M | 0.86× | |
| 26 | Minas Gerais | ~1M | 0.84× | |
| 27 | São Paulo | ~2.5M | 0.75× |
The strongest cross-interests of the Drama movies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jude Law | Movies & TV | 2.03× | ||
| 02 | Makeup brush | Beauty & Wellness | 1.95× | ||
| 03 | BTS | Music & Radio | 1.92× | ||
| 04 | Makeup Tutorials | Beauty & Wellness | 1.89× | ||
| 05 | Storytelling | Business & Career | 1.89× | ||
| 06 | Carolina Dieckmann | Movies & TV | 1.85× | ||
| 07 | Clube de Regatas Brasil | Sports | 1.65× | ||
| 08 | Macaco (band) | Music & Radio | 1.65× | ||
| 09 | Sephora | Shopping | 1.61× | ||
| 10 | Ariana Grande | Music & Radio | 1.60× | ||
| 11 | Creative Commons | Technology & Electronics | 1.59× | ||
| 12 | Crunchyroll | Games | 1.58× | ||
| 13 | Erlang (programming language) | Technology & Electronics | 1.57× | ||
| 14 | Barbie | Kids & Family | 1.56× | ||
| 15 | Manicure | Beauty & Wellness | 1.54× | ||
| 16 | Big Brother (TV series) | Movies & TV | 1.54× | ||
| 17 | Wikipedia | Internet & Social Media | 1.53× | ||
| 18 | Foundation (cosmetics) | Beauty & Wellness | 1.51× | ||
| 19 | CIEE | Business & Career | 1.51× | ||
| 20 | K-pop | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.31× | |
| Extroversion | THRILL | 1.27× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Career Orientation | POWER | 0.85× |
Drama movies has an estimated audience of 12,967,971 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.9% of Drama movies fans are female, 39.1% are male, with an average age of 40.4 years.
Drama movies fans show strongest brand affinity for BTS (1.92×), Sephora (1.61×), and Makeup Tutorials (1.89×) over the country average.
Drama movies fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Minas Gerais (reach ~1M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Drama movies itself, the audience over-indexes on Sephora (1.61×), Makeup Tutorials (1.89×), Erlang (programming language) (1.57×), and Wikipedia (1.53×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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