Drama movies Audience in Brazil
Drama movies has an estimated audience of 12,967,971 people in Brazil. 60.9% are female, 39.1% are male, average age 40.4. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: BTS, Sephora, Makeup Tutorials, Erlang (programming language), Wikipedia.
The average Drama movies fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include BTS, Sephora, Makeup Tutorials, with strongest over-indexing on BTS (1.92× the country average). Demographically, the Drama movies audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Mindfulness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic · Subtype: Movie genre
Demographics of Drama movies fans
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 40.4 |
| Estimated audience size | 12,967,971 |
Audience persona
The typical Drama movies fan in Brazil is more female, around 40.4 years old, with strong Mindfulness tendencies and a notable affinity for BTS.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 2,103,930 | 0.62× |
| Minas Gerais | 807,082 | 0.6× |
| Rio de Janeiro | 798,768 | 0.66× |
| Rio Grande do Sul | 453,413 | 0.59× |
| Bahia | 444,626 | 0.52× |
| Paraná | 418,775 | 0.53× |
| Pernambuco | 394,681 | 0.66× |
| Ceará | 367,771 | 0.65× |
| Santa Catarina | 319,770 | 0.54× |
| Pará | 314,735 | 0.74× |
| Goiás | 267,653 | 0.54× |
| Maranhão | 246,286 | 0.76× |
| Paraíba | 234,399 | 0.9× |
| Alagoas | 218,066 | 1.15× |
| Rio Grande do Norte | 199,432 | 0.92× |
| Piauí | 198,712 | 1.1× |
| Sergipe | 190,872 | 1.41× |
| Rondônia | 186,615 | 1.73× |
| Espírito Santo | 177,240 | 0.66× |
| Mato Grosso do Sul | 175,702 | 0.93× |
| Amazonas | 175,333 | 0.78× |
| Mato Grosso | 160,048 | 0.66× |
| Federal District | 146,359 | 0.68× |
| Amapá | 145,324 | 3.16× |
| Tocantins | 136,541 | 1.59× |
| Acre | 80,903 | 1.79× |
| Roraima | 77,769 | 2.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BTS | 1.92× | Music & Radio |
| Sephora | 1.61× | Shopping |
| Makeup Tutorials | 1.89× | Beauty & Wellness |
| Erlang (programming language) | 1.57× | Technology & Electronics |
| Wikipedia | 1.53× | Internet & Social Media |
| Manicure | 1.54× | Beauty & Wellness |
| Clube de Regatas Brasil | 1.65× | Sports |
| Makeup brush | 1.95× | Beauty & Wellness |
| Creative Commons | 1.59× | Technology & Electronics |
| Carolina Dieckmann | 1.85× | Movies & TV |
| Foundation (cosmetics) | 1.51× | Beauty & Wellness |
| Macaco (band) | 1.65× | Music & Radio |
| Crunchyroll | 1.58× | Games |
| CIEE | 1.51× | Business & Career |
| K-pop | 1.51× | Music & Radio |
| Big Brother (TV series) | 1.54× | Movies & TV |
| Storytelling | 1.89× | Business & Career |
| Barbie | 1.56× | Kids & Family |
| Labubu | 1.76× | Kids & Family |
| Ariana Grande | 1.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.37 |
| Social Media Usage | JOY | 1.22 |
| Healthy Lifestyle | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
| Price Sensitivity | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| China | 7.0% |
| Japan | 6.6% |
See Drama movies audiences in other countries
More Movie genre audiences in Brazil
- Comedy movies (25,651,989)
- Action movies (14,808,545)
- Animated movies (13,385,572)
- Thriller movies (12,791,507)
- Science fiction movies (11,527,157)
Frequently asked questions
How many fans does Drama movies have in Brazil?
Drama movies has an estimated audience of 12,967,971 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Drama movies fans?
60.9% of Drama movies fans are female, 39.1% are male, with an average age of 40.4 years.
Which brands do Drama movies fans like most?
Drama movies fans show strongest brand affinity for BTS (1.92×), Sephora (1.61×), and Makeup Tutorials (1.89×) over the country average.
Where do Drama movies fans live in Brazil?
Drama movies fans in Brazil are most concentrated in São Paulo (reach 2,103,930), Minas Gerais (reach 807,082), and Rio de Janeiro (reach 798,768). These three regions account for the largest share of the active audience.
What other brands do Drama movies fans also like?
Beyond Drama movies itself, the audience over-indexes on Sephora (1.61×), Makeup Tutorials (1.89×), Erlang (programming language) (1.57×), and Wikipedia (1.53×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Drama movies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.