A data profile of the people who buy, follow and care about Big Brother (TV series) in Brazil — modelled from more than twelve digital signal sources. Big Brother (TV series) has an estimated audience of 4,155,635 people in Brazil.
The average Big Brother (TV series) fan in Brazil is 38.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Bruna Marquezine, Galinha Pintadinha, Soap opera, with strongest over-indexing on Bruna Marquezine (2.6× the country average).
Demographically, the Big Brother (TV series) audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Big Brother (TV series) fan in Brazil is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Bruna Marquezine.
The key figures that characterise the Big Brother (TV series) profile in Brazil.
70.5% are female, 29.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 70.5% |
| Male | 29.5% |
| Average age | 38.0 |
| Estimated audience size | 4,155,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Big Brother (TV series) audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 21.1% |
| Portugal | 17.6% |
Where the Big Brother (TV series) audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~200K | 1.27× | |
| 02 | Bahia | ~300K | 1.23× | |
| 03 | Amazonas | ~90K | 1.23× | |
| 04 | Amapá | ~20K | 1.22× | |
| 05 | Rio Grande do Sul | ~300K | 1.17× | |
| 06 | Rio de Janeiro | ~400K | 1.15× | |
| 07 | Piauí | ~60K | 1.14× | |
| 08 | Ceará | ~200K | 1.11× | |
| 09 | Maranhão | ~100K | 1.06× | |
| 10 | Pernambuco | ~200K | 1.04× | |
| 11 | Acre | ~10K | 1.04× | |
| 12 | Federal District | ~70K | 1.03× | |
| 13 | Minas Gerais | ~400K | 0.99× | |
| 14 | Mato Grosso do Sul | ~60K | 0.97× | |
| 15 | Rondônia | ~30K | 0.96× | |
| 16 | Alagoas | ~60K | 0.95× | |
| 17 | Roraima | ~10K | 0.95× | |
| 18 | Sergipe | ~40K | 0.94× | |
| 19 | Rio Grande do Norte | ~60K | 0.91× | |
| 20 | São Paulo | ~1M | 0.90× | |
| 21 | Goiás | ~100K | 0.89× | |
| 22 | Santa Catarina | ~200K | 0.86× | |
| 23 | Espírito Santo | ~70K | 0.83× | |
| 24 | Mato Grosso | ~60K | 0.83× | |
| 25 | Paraíba | ~70K | 0.81× | |
| 26 | Tocantins | ~20K | 0.80× | |
| 27 | Paraná | ~200K | 0.77× |
The strongest cross-interests of the Big Brother (TV series) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Finlandia (vodka) | Food & Beverages | 4.76× | ||
| 02 | Ibiza | Travel & Leisure | 4.09× | ||
| 03 | Manu Gavassi | Music & Radio | 4.04× | ||
| 04 | Hardcore (electronic dance music genre) | Music & Radio | 3.89× | ||
| 05 | Belvedere (vodka) | Food & Beverages | 3.66× | ||
| 06 | Bruna Marquezine | Movies & TV | 2.60× | ||
| 07 | Rum | Food & Beverages | 2.56× | ||
| 08 | Soap opera | Movies & TV | 2.22× | ||
| 09 | Vodka | Food & Beverages | 1.92× | ||
| 10 | Scotch whisky | Food & Beverages | 1.82× | ||
| 11 | Glass fiber | Technology & Electronics | 1.77× | ||
| 12 | Shellac | Beauty & Wellness | 1.64× | ||
| 13 | Social dance | Sports | 1.62× | ||
| 14 | Beer festival | Food & Beverages | 1.60× | ||
| 15 | Romantic music | Music & Radio | 1.57× | ||
| 16 | Budweiser | Food & Beverages | 1.55× | ||
| 17 | Galinha Pintadinha | Movies & TV | 1.54× | ||
| 18 | Ivete Sangalo | Music & Radio | 1.52× | ||
| 19 | Manicure | Beauty & Wellness | 1.51× | ||
| 20 | Eyelash | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Creativity | OPEN | 0.95× | |
| Family Orientation | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Tradition | CONSERVATISM | 0.71× | |
| Early Adopter Mentality | POWER | 0.73× |
Big Brother (TV series) has an estimated audience of 4,155,635 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
70.5% of Big Brother (TV series) fans are female, 29.5% are male, with an average age of 38.0 years.
Big Brother (TV series) fans show strongest brand affinity for Bruna Marquezine (2.6×), Galinha Pintadinha (1.54×), and Soap opera (2.22×) over the country average.
Big Brother (TV series) fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Big Brother (TV series) itself, the audience over-indexes on Galinha Pintadinha (1.54×), Soap opera (2.22×), Manicure (1.51×), and Vodka (1.92×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Big Brother (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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