A data profile of the people who buy, follow and care about CIEE in Brazil — modelled from more than twelve digital signal sources. CIEE has an estimated audience of 4,906,830 people in Brazil.
CIEE has an estimated audience of 4,906,830 people in Brazil. 67.0% are female, 33.0% are male, average age 38.9. Top brand affinities: SENAI, Instagram, Mixed martial arts, Country music, Rock music.
Top brand affinities include SENAI, Instagram, Mixed martial arts, with strongest over-indexing on SENAI (11.43× the country average).
Demographically, the CIEE audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical CIEE fan in Brazil is more female, around 38.9 years old, with strong Individualism tendencies and a notable affinity for SENAI.
The key figures that characterise the CIEE profile in Brazil.
67.0% are female, 33.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 38.9 |
| Estimated audience size | 4,906,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide CIEE audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 93.0% |
| United States | 2.6% |
| Spain | 1.0% |
The strongest cross-interests of the CIEE audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SENAI | Business & Career | 11.43× | ||
| 02 | Miles Teller | Movies & TV | 6.26× | ||
| 03 | Mixed martial arts | Sports | 3.33× | ||
| 04 | JusBrasil | Internet & Social Media | 2.23× | ||
| 05 | College | Business & Career | 2.09× | ||
| 06 | Public transport | Cars & Mobility | 1.93× | ||
| 07 | Assaí | Food & Beverages | 1.84× | ||
| 08 | Pop music | Music & Radio | 1.69× | ||
| 09 | Rock music | Music & Radio | 1.68× | ||
| 10 | Internet & Social Media | 1.65× | |||
| 11 | Medicine | Business & Career | 1.65× | ||
| 12 | Hip hop music | Music & Radio | 1.65× | ||
| 13 | Country music | Music & Radio | 1.60× | ||
| 14 | Soul music | Music & Radio | 1.60× | ||
| 15 | Shopping malls | Shopping | 1.58× | ||
| 16 | Jazz music | Music & Radio | 1.54× | ||
| 17 | Hypermarket | Shopping | 1.54× | ||
| 18 | University | Business & Career | 1.53× | ||
| 19 | MSN | News | 1.53× | ||
| 20 | Drama movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.85× | |
| Convenience Orientation | PREMIUM | 1.84× | |
| Community Orientation | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Luxury Orientation | PREMIUM | 0.64× | |
| Need for Security | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for CIEE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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