A data profile of the people who buy, follow and care about SENAI in Brazil — modelled from more than twelve digital signal sources. SENAI has an estimated audience of 4,413,698 people in Brazil.
The average SENAI fan in Brazil is 39.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Bahia, Minas Gerais.
Top brand affinities include CIEE, Senac São Paulo, Sport Club Internacional, with strongest over-indexing on CIEE (11.43× the country average).
Demographically, the SENAI audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical SENAI fan in Brazil is more female, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for CIEE.
The key figures that characterise the SENAI profile in Brazil.
56.9% are female, 43.1% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 39.4 |
| Estimated audience size | 4,413,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide SENAI audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 90.6% |
| Malaysia | 5.8% |
| Italy | 0.5% |
Where the SENAI audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.59× | |
| 02 | São Paulo | ~2M | 1.57× | |
| 03 | Roraima | ~20K | 1.43× | |
| 04 | Alagoas | ~90K | 1.40× | |
| 05 | Sergipe | ~60K | 1.33× | |
| 06 | Bahia | ~400K | 1.23× | |
| 07 | Tocantins | ~40K | 1.22× | |
| 08 | Acre | ~20K | 1.19× | |
| 09 | Santa Catarina | ~200K | 1.13× | |
| 10 | Amazonas | ~80K | 1.10× | |
| 11 | Espírito Santo | ~100K | 1.03× | |
| 12 | Mato Grosso do Sul | ~70K | 1.01× | |
| 13 | Pernambuco | ~200K | 0.97× | |
| 14 | Mato Grosso | ~80K | 0.96× | |
| 15 | Maranhão | ~100K | 0.93× | |
| 16 | Pará | ~100K | 0.91× | |
| 17 | Rondônia | ~30K | 0.90× | |
| 18 | Goiás | ~100K | 0.84× | |
| 19 | Rio Grande do Norte | ~60K | 0.80× | |
| 20 | Rio Grande do Sul | ~200K | 0.79× | |
| 21 | Piauí | ~50K | 0.74× | |
| 22 | Federal District | ~50K | 0.68× | |
| 23 | Minas Gerais | ~300K | 0.67× | |
| 24 | Paraná | ~200K | 0.67× | |
| 25 | Ceará | ~100K | 0.67× | |
| 26 | Rio de Janeiro | ~300K | 0.62× | |
| 27 | Paraíba | ~50K | 0.59× |
The strongest cross-interests of the SENAI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Senac São Paulo | Literature | 13.75× | ||
| 02 | CIEE | Business & Career | 11.43× | ||
| 03 | Prime Cursos | Topic | 9.64× | ||
| 04 | Yakult | Food & Beverages | 7.94× | ||
| 05 | Obsessed (2009 film) | Movies & TV | 5.19× | ||
| 06 | Miles Teller | Movies & TV | 4.68× | ||
| 07 | Chuck Norris | Movies & TV | 4.16× | ||
| 08 | São João, Pernambuco | Travel & Leisure | 3.62× | ||
| 09 | Vocational school | Business & Career | 3.16× | ||
| 10 | Larissa Manoela | Movies & TV | 3.05× | ||
| 11 | Olympikus | Sports | 2.72× | ||
| 12 | Vocational education | Business & Career | 2.65× | ||
| 13 | JusBrasil | Internet & Social Media | 1.88× | ||
| 14 | Grêmio Foot-Ball Porto Alegrense | Sports | 1.79× | ||
| 15 | Esporte Clube Bahia | Sports | 1.72× | ||
| 16 | Distance education | Business & Career | 1.70× | ||
| 17 | Supreme Federal Court | Politics & Society | 1.67× | ||
| 18 | Sport Club Internacional | Sports | 1.65× | ||
| 19 | Learning | Business & Career | 1.57× | ||
| 20 | Fluminense FC | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Creativity | OPEN | 1.17× | |
| Need for Security | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× | |
| Travelling | THRILL | 0.91× |
SENAI has an estimated audience of 4,413,698 people in Brazil, concentrated in São Paulo and Bahia.
56.9% of SENAI fans are female, 43.1% are male, with an average age of 39.4 years.
SENAI fans show strongest brand affinity for CIEE (11.43×), Senac São Paulo (13.75×), and Sport Club Internacional (1.65×) over the country average.
SENAI fans in Brazil are most concentrated in São Paulo (reach ~2M), Bahia (reach ~400K), and Minas Gerais (reach ~300K). These three regions account for the largest share of the active audience.
Beyond SENAI itself, the audience over-indexes on Senac São Paulo (13.75×), Sport Club Internacional (1.65×), Vocational education (2.65×), and Grêmio Foot-Ball Porto Alegrense (1.79×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for SENAI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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